At the retail store I am bombarded with “green” claims; earth friendly, recycled, energy efficient, recyclable, compostable, biodegradable, reuseable and renewable just to name a few. It can become overwhelming even for a person who is intimately involved with the environmental industry to sort through these claims and determine what each means. It seems that a majority of the brand owners don’t even understand themselves what the claims mean, so how can consumers be expected to understand?

To combat this confusion, ENSO is creating uniform and standard recommended claims for brands using products enhanced with ENSO technology. Creating a consistent message will alleviate much of the confusion and give consumers solid science to base their understanding upon.

Here is an example of an appropriate claim and qualifier:

ENSO accelerates the natural biodegradation of plastics

Qualifier

ENSO accelerates the natural biodegradation of plastics in biologically active landfills and anaerobic digesters as validated by independent certified laboratories using ASTM International test methods (ASTM D5526 & ASTM D5511).

Independent 3rd party testing has shown up to 24.7% biodegradation within 160 days in optimized conditions. Actual rate of biodegradation will vary dependent upon environmental conditions and the biological activity of microorganisms surrounding the plastic.

The qualifier identifies how you can support the claim and ensure that consumers understand exactly what you mean by the claim. It is an important aspect of your overall message.

The above claim and qualifier are an accurate representation of the performance you can expect when using ENSO enhanced plastics and are completely backed by third party independent test data to ensure the protection of your brand as you continue upon the path toward total sustainability!

** In the state of California it is unlawful to label any food or beverage container or plastic bag as biodegradable regardless of actual performance.