It dawned on me the other day when I was peeling a banana that nature uses its own “packaging” to protect food based material.  Yes I am talking about the banana peel as the example.   It seems as though a Banana will spoil within almost an hour when unpeeled, but if left in its peel (packaging) it will be protected for weeks being off the tree.

We peel oranges, bananas, corn etc. all paralleling the value ENSO plastics brings to the market.  The phrase, “nature does not produce anything that it cannot then break back down into its basic components” is so perfectly illustrated in this banana peel example.  Anyone will tell you, that when a banana peel is discarded in nature, they feel it will biodegrade (and I would also bet most would additionally picture someone slipping and landing on their backside because of a discarded Banana peel).

Nature accomplishes this miraculous process through the relentless activity of microorganisms designed to eat anything that has carbon available to “eat”.  Fruit, vegetables, leaves, meat etc. are just a few examples of the millions of items that are produced by nature, which will break back down into its basic microscopic components through the process nature provides.  These microbes are found everywhere, in fact there are more microbes found in a tablespoon of soil than inhabitants on the Earth.  Microbes are commonly known in high colony activity known as mold or fungus.

This nature produced packaging is a perfect parallel to what ENSO packaging is doing.  We see that we can initiate microbes to start the eating process of our treated plastic because they detect highly attractive food substances in our additive.  Once they begin to consume the additive, their digestive process, or enzymatic response, expands to consume the whole of the plastic and the additive.

This feature of our plastic working in harmony with nature is at the heart of our message to the world.  We can do things differently than we have in the past, and break out of “status quo”.  We can embrace innovation to foster change, and work with nature as opposed to working against nature.  The rewards overpower the downside when evaluated.  The upside to utilizing ENSO is growing in its understanding and impact.  Weather it is for a business wanting growth for doing the right thing, or the environmental impact of plastic on our planet, ENSO is here to help be a part of creating lasting, positive change.

During this New Year, we want to acknowledge those who are active in this change by utilizing ENSO material as part of their environmental mission.  In some instances, change has required courage and passion.  Anything worth-while has had to pass through the “growing pains” of society; hopefully those who have converted to ENSO has had more “growing” than they have had “pains”.  But in any event, the issue is too great, and the opportunity too real for anyone to not stand up and demand more.  So we want to invite others to create change for this New Year; to create a distinct legacy-whatever your position is at your company.  We invite those making key decisions for materials at their company to stand up and create change. We invite those who need to learn more about ENSO to make the decision to open their minds and get educated-misunderstanding or ignorance is part of the problem we face as a society, education can open up so many possibilities.  We invite all to hold ENSO to higher standard as well, and develop more information and answers to new questions and applications.  I hope everyone has a New Year’s resolution to be actively engaged in positive change to our environment, and elevate the status quo at your company/position to a new level of reality; even a higher standard.  We live in exciting times where someday I hope all of us can look back and say, “I was part of that great change in the market.”