Tag Archives: ENSO blend

Bioplastic made from Mad Cow Disease?

First is was plastic made from cheese, now its plastic made from mad cow infested eye sockets? Talk about innovation. It’s amazing how much research and development is being done to find better plastic solutions. Would you feel comfortable using plastics made from mad cow tissue? Let me know in the comment box below!

 

Mad Cow Bioplastics

Written by Green Plastics
Tuesday, 06 September 2011 20:45

The Car Scoop Blog has an entertaining article about a new possible source for bioplastic being innovated in Canada: tissue infected with Mad Cow disease.

You may remember that several years ago they had an outbreak of the disease (“bovine spongiform encephalopathy”) that caused an incredible scare. In response to the outbreak, the government banned the use of any tissue that might by infected with the disease in byproducts. Of course, this lead to the inevitable problem of what to do with the masses of skulls, brains, eye-sockets, kneecaps, and whatever other miscellaneous body-parts were laying around after the epidemic.

This spurred an innovative idea: use it to make bioplastic! David Bressler, an associate professor at University of Alberta Department of Agricultural, Food and Nutritional Science, is working on finding a way to break down the proteins into smaller pieces and polymerizing them into rigid plastic. His vision is that this plastic could be used in the manufacture of car parts.

So far, it’s still in the early research stages. But it definitely looks like it could be promising. The bioplastics that comes out as the end result is strong and has good properties, and this solves one of the big problems that is often raised as a complain against bioplastic: if the bioplastic comes from polymers that could also be used as food, doesn’t it compete with our food supply and potentially raise food prices? That’s the argument against corn plastic, at any rate.

And in the case of bioplastic made from infected cow eye-sockets… well, let’s just say that isn’t an issue.

Battling the bottle- from the Inside

Aspen native battles the bottle — from the inside

Max Ben-Hamoo fights bottled water — with better bottlesStewart Oksenhorn
The Aspen Times
Aspen, CO, Colorado

Aspen native Max Ben-Hamoo is the president of WorldLife Water, which has introduced water in a biodegradable bottle.Stewart Oksenhorn / The Aspen Times

ASPEN — As a kid growing up in Aspen, Max Ben-Hamoo was intensely interested in science; he went on to major in environmental science at the University of Denver. But as he got older Ben-Hamoo became more practical-minded, and after getting his bachelor’s degree, he changed directions and earned an MBA, also from the University of Denver.

“Once I realized how much more powerful business is than science, I wanted to combine my passion for the environment with some knowledge of business, and grow that,” the 25-year-old said.

Ben-Hamoo’s current career is a near-perfect reflection of the development of that sort of thinking. Where in his childhood, Ben-Hamoo disdained single-use bottles of water — “I gave my parents trouble when they got bottled water: ‘Get something you can refill,’” he said — he has adjusted his perspective and has joined the bottled-water business. But with a twist. WorldLife Water, the company which he serves as president, has introduced what Ben-Hamoo says is the first single-use water bottle to use completely biodegradable plastic. The bottles are manufactured by an Arizona company that treats the PET plastic with an additive that attracts microbes, thus speeding the decomposition of the material. (The bottles are also made without BPA, a plastic which Canada has banned as a toxic substance.)

WorldLife Water arrived on shelves two weeks ago at the Highlands Pizza Co., at Aspen Highlands. “I asked the guy there if he wanted it, and he said, ‘Yeah, looks great. I think people will love it,’” Ben-Hamoo said. “I think he understands people will want it.”

For the moment, Highlands Pizza is the only place to find WorldLife Water, but Ben-Hamoo believes retailers, especially in Colorado, will see things the way Highlands Pizza did: Customers who are attached to the convenience of bottled water will happily switch to a product that is relatively easy on the environment.

“It’s the conscious consumer we’re after, someone who will notice that biodegradable plastic is important for the future of our environment,” Ben-Hamoo said, adding that he is working on adding accounts in Aspen, where he visits frequently to see family, and Denver, where he now lives. “And Colorado is the best place for that — most people have a good understanding of that connection. We’re optimistic because we’ve gotten a great response from everyone we’ve shown it to. It’s like people were waiting for it. They feel bad about their bottled water habit, and this helps them do something about it.”

Ben-Hamoo said making a bottle biodegradable costs 70-80 percent more than a regular plastic bottle, but the added manufacturing expense results in only a slight increase in price for the customer. A 500-milliliter bottle of WorldLife, he said, will sell for between $1 and $2. The trick will be to get the big retailers who emphasize low prices to stock it.

WorldLife was founded two years ago by Kris Kalnow, a Cincinnati resident who has a house in Snowmass, and whose son, Chip, was a friend of Ben-Hamoo’s in college: “She founded the company, then quickly realized, while she wanted to keep it going, she didn’t want to be the one running it,” Ben-Hamoo said. “She knew my background and thought I’d be a good one to run it.”

Taking over the business has required some readjustment of his perspective. Now, instead of shouting out against bottled water — and seeing its use more than quadruple in his lifetime — Ben-Hamoo is on the inside, trying to make the product more environmentally palatable.

“I understand how much bottled water is out there; people are going to buy it,” he said. “If we can replace the standard market with this product, that’s better. It’s better for the earth.” (Ben-Hamoo added that the best thing that can be done with plastic bottles is to recycle them, but that, in practice, some 70 percent of bottles end up in landfills.)

Ben-Hamoo is currently the only employee of WorldLife. While he looks to line up some interns, he is handling sales, marketing, manufacturing, warehousing and accounting. And while he gains broad business experience, his curiosity about science hasn’t died. In the yard at his father’s house are buried several WorldLife bottles, so Ben-Hamoo can monitor for himself how quickly his product biodegrades.

stewart@aspentimes.com

Paper, Plastic and BPA

Don’t be intimidated by the below article, it may be long but it is quite a good read! Some great points are made but it wise to keep in mind that BPA is not found in all types of plastics and is never found in PET which is what plastic bottles are made of. The photo the article uses shows a plastic bottle but just remember that BPA is not found in PET bottles.Too often are people confused by all the misleading information out there on the web. Hope you enjoy the article! Please leave a comment below!

Paper and Plastic: When Political Ideology Trumps Sound Science

http://www.american.com/archive/2011/september/paper-and-plastic-when-political-ideology-trumps-sound-science

By Jon Entine Thursday, September 1, 2011

Scientific institutions around the world reject bans on BPA. So why are politicians imposing them?
 

Well-meaning laws sometimes backfire. That’s especially true when they are passed in reaction to media frenzies driven by ideology rather than science. And that’s what’s happening in the United States and Europe, where advocacy groups are raising new alarms about bisphenol A (aka BPA), a controversial plastic component used to prevent spoilage in myriad products, including containers, dental sealants, and epoxy linings.

On Tuesday, the California State Senate approved a ban on baby bottles and sippy cups that contain BPA, with the measure now going to the Assembly for a final vote. Set to take effect next July, the ban was approved despite the fact that no governmental science-based advisory board in the world has concluded that BPA is harmful.

But political systems often operate with limited information and short time horizons, while much of science is complex and evolving. Bowing to relentless campaigns, restrictions on BPA used in baby bottles have been imposed politically in 11 states and in a few countries, such as France and Canada.

In a sidestep around the science, activists are aggressively turning up the heat on legislators around the world. The latest uproar involves the presence of miniscule amounts of BPA on thermal paper receipts printed at supermarkets or ATMs, and on the money that comes in contact with them. The brouhaha has touched off a swirl of recent media coverage, much of it just plain wrong.

Thermal paper has a chemical coating, usually made in part with BPA, which colors when heated during the development process. Greenpeace Germany just released an analysis of receipts collected from eight European supermarket chains—that’s right, just eight. There was not even a façade of scientific controls. Seven had traces of BPA or a related chemical, bisphenol S (BPS). The European press exploded with stories of the alleged harm faced by consumers, and a prominent French legislator called on stores to abandon paper containing either chemical, or face a legislative ban.

Political systems often operate with limited information and short time horizons, while much of science is complex and evolving.

Greenpeace was copying a media stunt run last year by the Washington-based Environmental Working Group, which co-sponsored the California legislation. EWG tested 36 registers from around the United States, finding BPA on 29 of them. There was no pretense that this was a scientific study, but the survey generated more than a thousand news stories. That’s because conventional wisdom among many journalists is that BPA should be banned. Just last week, the Portland Oregonian declared, “BPA represents a health risk,” trashed “industry lobbyists” for scuttling a state bill that would have partially banned the chemical, and called for new restrictions.

In June, Connecticut became the first governmental body to ban thermal paper containing BPA. The ban is set to take effect in two years, assuming the Environmental Protection Agency identifies a safe, commercially available alternative, or in four years even if it doesn’t.

Are these votes based on good science? Why are politicians imposing bans on BPA, when regulators and scientific institutions around the world have carefully reviewed the entire body of evidence about the chemical and have opposed calls for bans?

Endocrine disruption brouhaha

Anti-ban campaigners often cite two well-known but often misunderstood facts: toxics sometimes pose dangers to pregnant women and newborns and BPA shows up in the urine of more than 90 percent of adults and children. How do these two facts fit together? Are prospective mothers and infants exposed to dangerous levels of BPA, as many media reports reflexively suggest? What does the weight of evidence show about the effects of BPA?

We know that BPA has an estrogenic effect and may subtly impact endocrine function. But so do a variety of foods, such as tofu and many nuts, to no ill effect. To put this in context, BPA is less potent than the naturally occurring estrogens in these foods and 10,000 to 100,000 times less potent than the synthetic estrogen in birth control pills.

The critical concern is whether BPA gets into our system in its bioactive form at a level that would have anything beyond a mild impact. As of 2008, the scientific jury was out on that question. Some environmental groups had heatedly contended that studies on BPA which indicated little or no effect were not even worth considering if industry was linked to the research in any way. They argued that the only reliable studies were those done at universities or by government scientists.

Over the past decade, a string of small-scale studies, widely promoted by chemophobic advocacy groups, has led to a popular but not a scientific consensus that BPA may be harmful.

It’s prudent to be aware of potential conflicts of interest when evaluating studies, but anti-BPA campaigners have created a strawman in the way they portray the research landscape. There have been thousands of studies on BPA, most of which are called “exploratory” research done primarily at universities. Many consist of laboratory animals exposed to BPA by injection (more sophisticated studies administer BPA orally to more accurately mimic how humans are exposed) at doses hundreds or thousands of times higher than what humans face. In many of these smaller-scale studies, animals have suffered developmental abnormalities. In contrast, the most comprehensive studies—many funded by industry, but by no means all—have shown little or no effects.

Over the past two years, in an attempt to close the knowledge and controversy gap, five prominent international regulators or toxicology organizations reviewed thousands of BPA studies—government, university, and industry.

•    In January 2010, the U.S. Food and Drug Administration, relying on extensive data from the National Toxicology Program, rejected tighter restrictions on BPA, raised questions about the contradictory findings in “novel” small-scale studies, stated BPA “is not proven to harm children or adults,” and reaffirmed that the most reliable studies to date support “the safety of current low levels of human exposure to BPA.”

•    In September 2010, the 21-member European Food Safety Authority (EFSA) science panel reviewed 800 studies over three years and rejected a ban or a lowering of threshold exposure limits, concluding in particular that the data did not support claims that BPA induced neurotoxic effects.

•    In November 2010, the World Health Organization expert review panel on BPA said it would be “premature” to regulate or ban the chemical.

•    In April 2011, an evaluation of thousands of BPA studies by the German Society of Toxicology concluded, “The available evidence indicates that BPA exposure represents no noteworthy risk to the health of the human population, including newborns and babies.”

•    In July 2011, two Japanese oversight agencies combined to produce an extensive update of BPA policy, responding to what they wrote is “a tremendous amount of new information on BPA with regard to human health.” Their conclusion: no reproductive toxic effects; no carcinogenicity; no concern for skin contact; and no evidence of adverse neurotoxic effects. “The risk of BPA with regards to human health was believed to be very small.”

What’s more, U.S. regulators under President Obama have moved aggressively to fund researchers at several government laboratories to address the frequently heard complaint that the more robust studies are “tainted” by industry connections. Their findings:

•    No developmental neurobehavioral effects from BPA

The National Toxicology Program had expressed concern about the possible neurological impact of BPA, which had shown up in some small-scale rodent studies. Two well-designed studies done at separate EPA and FDA labs found no evidence for neurobehavioral effects from exposure to BPA.

•    No developmental effects of BPA on male reproductive organs

Some small studies, but not others, have suggested that BPA might impair the development of the reproductive organs of rats. In a comprehensive study, the EPA tested this thesis, using a potent estrogen as a baseline comparison. No effects were found from BPA exposure, although the estrogen did result in adverse effects.

•    BPA is efficiently metabolized and rapidly eliminated, making it unlikely to cause health effects

There was no pretense that this was a scientific study, but the survey generated more than a thousand news stories.

It is important to determine whether BPA is bioactive in humans or relatively harmless (as the CDC has reported). A series of studies on monkeys and rats found it is efficiently metabolized not only in adults, but also in pregnant animals, newborns, and the fetus. The mother processes bioactive BPA, rendering it harmless. What about in humans? In June, scientists from the FDA, Centers for Disease Control, and the Pacific Northwest National Laboratory published a study that had tracked the blood and urine of volunteers who ate lots of canned food over a 24-hour period, which exposed them to high amounts of BPA. The result according to lead author Justin Teeguarden:

“Blood concentrations of the bioactive form of BPA throughout the day are below our ability to detect them, and orders of magnitude lower than those causing effects in rodents exposed to BPA. For me, the simple takeaway is that if blood concentrations of bioactive BPA are much lower than those in this sensitive animal model, effects in the general human population seem unlikely at best.”

•    Fetus is not significantly exposed to bioactive BPA after oral exposure to mother

Almost all the concern about BPA’s effects has been generated by studies of developing animals or in maternal and fetal fluids and tissues. The research so far has been contradictory and difficult to interpret. To address flaws in prior research, a team with the National Center for Toxicological Research released a study in July concluding that the fetus is not significantly exposed to unmetabolized BPA after oral exposure to the mother.

In sum, over the past decade, a string of small-scale studies, widely promoted by chemophobic advocacy groups, has led to a popular but not a scientific consensus that BPA may be harmful. Now, independent scientists carefully examining that thesis are finding it wanting. The latest research suggests BPA is unlikely to cause adverse health effects because the body efficiently metabolizes and eliminates it. Yet, remarkably, none of these studies—state-of-the-art independent and government-conducted—has received anything more than token notice.

The dearth of popular articles reporting on the latest trends in BPA studies has established an unvirtuous cycle. Because most opinion and health writers rely more on Google than on science papers when writing their stories, they end up regurgitating outdated and increasingly alarmist conclusions, hardening ideological lines. That brings us to the hysteria du jour, thermal paper.

Thermal paper

BPA is less potent than the naturally occurring estrogens in these foods and 10,000 to 100,000 times less potent than the synthetic estrogen in birth control pills.

As the scientific consensus on BPA’s endocrine effects has shifted from amber to a cautious green, advocacy groups are turning away from the science toward populist campaigns. Thermal paper receipts are the latest battleground. Consider a recent report by the Environmental Health News (EHN), which was founded by one of the progenitors of the now questionable “endocrine disruptor” thesis. “Money is Dirty” highlighted a new study that found BPA transferred from paper receipts in wallets to currency and often showed “considerably high amounts.” That grossly misstates what authors Chunyang Liao and Kurunthachalam Kannan conclude. “The estimated daily intake of BPA through dermal absorption from handling paper currencies was on the order of a few nanograms per day,” they wrote—an amount that “appears to be minor.” Rather than a cause for alarm, as EHN presents it, this study demonstrates that even when the “worst case” exposure is taken into account, BPA exposures from money are still 140-thousand-fold lower than doses considered safe by worldwide regulatory authorities.

EHN also referenced a 2010 study by Sandra Biedermann and colleagues claiming, “up to 27 percent [of BPA found on humans who handle thermal paper] can be transported to the bloodstream within two hours of dermal exposure.” That’s inaccurate. Biedermann actually concluded, “The experiments did not enable us to determine whether or not BPA passes through the skin into the human metabolism.” The estimated exposure was miniscule even for store clerks handling receipts all day—42 times lower than the exposure dose considered potentially harmful—a level which itself has a built-in safety buffer of at least 100 times.

While scientists believe the presence of BPA on thermal paper or paper money is a non-issue, from the media we get groupthink and the reckless use of words like “tainted.” A web search couldn’t find one article citing last year’s influential World Health Organization panel, which pointedly concluded that BPA found in receipts was of “minor relevance.” Nor was there mention of the thermal paper study released in June by the precaution-obsessed Danish Environmental Protection Agency. It concluded, “Risk assessment shows … receipts do not pose a risk to consumers or cashiers who handle the receipts.”

Caveat emptor

So what’s the big deal, you might ask? Why not placate public opinion and just switch from BPA-based paper even if there is no evidence it causes harm? There has already been a move away from BPA-based thermal receipts. Consumer-focused companies care more about what customers feel than what scientists know. In May, Kroger, the nation’s largest grocery chain, announced it would get rid of BPA in register tapes by the end of this year. Whole Foods and Yum! Brands, owner of KFC, Pizza Hut, and Taco Bell, followed suit. But for shoppers, the operating headline might be “naïve consumer beware.”

Appleton Papers, the nation’s largest thermal paper maker, has removed BPA from its products, but is instead using diphenyl sulfone, which is the chemical name for BPS. It claims: “There is little evidence that diphenyl sulfone [BPS] poses risks to human health.” But BPS has a very similar chemical structure to BPA. The company can’t have it both ways, alleging that BPA is harmful while the mildly estrogenic BPS used in its paper is totally safe.

BPS is one of 18 chemicals for use in thermal paper that the EPA is evaluating. Like other alternatives, its only real virtue at this point is that it has been less tested than BPA. That doesn’t mean it’s safer. BPA is readily biodegradable, which is important because chemicals in register paper end up in the recycle stream, in effluents. Bacteria naturally degrade traces released to the environment. BPS, on the other hand, is not readily biodegradable. Once paper with BPS gets to a recycling plant, it may be difficult to remove in the wastewater treatment system and more likely to be emitted.

Businesses that adopt an alternative are replacing an inexpensive, well-tested substance that has limited but identifiable risk (BPA) with a more expensive and untested chemical that has other yet unidentified health and environmental impacts.

Appleton also boasts that the “EPA … has identified bisphenol sulfone as a potentially acceptable substitute for BPA.” Well, no. The EPA rejects claims that substitute chemicals are safer than BPA, which it has not determined is unsafe. “We have no opinion on the alternatives we’ve identified,” said Cal Baier-Anderson of the EPA. Its recommendations are expected next year. “It’s unlikely that EPA is going to come out with the list of preferred chemicals,” she said, because hazard assessments like this one usually identify nothing more than a list of tradeoffs. “One alternative may not be a reproductive toxicant but it may be an acute aquatic toxicant.”

This is a classic case of unintended consequences. Businesses that adopt an alternative are replacing an inexpensive, well-tested substance that has limited but identifiable risk (BPA) with a more expensive and untested chemical that has other, yet unidentified, health and environmental impacts. They are throwing the toxic dice in order to appear green and avoid controversy. This is not a scientific-based response to consumer safety concerns but short-term thinking—cynical tactics in reaction to simplistic advocacy campaigns buttressed by lemming reporters.

But the science catches up in the end. There are no silver bullets in toxicology. Every chemical, including natural ones, has effects. More than likely, the EPA will not endorse an alternative, but it will simply allow each manufacturer to select a less-than-perfect printing solution.

There are lessons for the media and policy makers: (1) Journalists need to do their science homework and not remain vested in any one conclusion, no matter how ideologically attractive, and they must have the backbone to follow evolving evidence even if it leads to conclusions that contradict earlier reporting; and (2) Science, not Google postings, should drive legislation.

At its best, evidence-based science offers the opportunity to make sober regulatory decisions. At this stage in our scientific understanding, the various bans of BPA will cause more harm than good. Before a regulation is passed, it should undergo a cost-benefit evaluation to assess unintended consequences. That won’t prevent unforeseeable problems, but sometimes the wisest course of action is to do nothing.

Jon Entine is a visiting fellow at AEI and senior fellow at the Center for Health and Risk Communication at George Mason University and STATS.

FURTHER READING: Entine also writes “Milwaukee’s Best No Longer,” “A Toxic Setback for the Anti-Plastic Campaigners,” “Genetics and Health 2.0 vs. the Old Guard,” and “Toxic Alert:There’s a Killer, C8, Lurking in Your Kitchen, Says the Associated Press—Oops, Maybe Not!

Image by Rob Green | Bergman Group

How to Market & Sell a Green Product

Its about that time for our Free Monthly Webinar

Sept 7th, 9-10am PDT

Sign up here

In the competitive industry of earth friendly plastics the available information can become overwhelming. Our ENSO sales & marketing webinar will bring you back down to earth. We will explain the alternatives to traditional plastics, analyzing the pros and cons of the leading products on the market.

Ever wonder just how your supposed to market a green product? We have got that covered too! Don’t hesitate, you don’t want to miss out on this one of a kind webinar!

If you have not attended a previous ENSO webinar, you are in for a exciting experience. Not only will you be learning from the leading experts in the industry, but you will know that the information you are receiving is accurate & applicable. As you absorb the information throughout the webinar, you will probably experience a feeling of enlightenment and a urge to know more. This is natural and we have planned for this! At the end of every webinar you are encouraged to ask any questions on your mind!

We look forward to your virtual attendance at our free webinar!

 

 

Apples top Green Efforts with Steve as CEO

I came across this article on treehugger today and it definitely grabbed my attention. The impact Apple has had on modern society has been something that will probably never be duplicated, in the same way at least..so it is sort of a celebration in some sense. This article highlights the top 5 “green” moments in Steve Jobs time as Apples CEO. What do you think about Apples “green” moments, could they have been better…worse…Let me know in the comment box below!

 

5 Noteworthy Green Moments in Steve Jobs’ Time as Apple CEO

by Matthew McDermott, New York, NY on 08.25.11
Science & Technology

steve jobs photo
photo: Ben Stanfield/CC BY-SA

Steve Jobs stepping down as CEO understandably has everyone buzzing, talking about the impact that Jobs and Apple has had on modern society. Indeed it would be hard to overstate the impact that Jobs has had on creating what we expect our computers and devices to do, how they look, and how we interact with them.

So let’s do our part and take a look at some of the genuine green strides Apple has made in the past few years:

 

An Off-Grid Corporate Headquarters

Back in June Jobs pitched the virtues of Apple’s planned new corporate HQ in Cupertino to the city council. At the time Lloyd wrote that in addition to being “really elegant and beautiful” even if “isolated behind a wall of parking garages”, there’s a lot of interesting green aspects to it:

It’ll reduce the amount of asphalt on the property by 90%, increase the number of trees by 60% and the amount of landscape by 350%, and all of this while reducing the actual building footprint by 30%. It’s also going to be off-grid, generating it’s own power and using the grid as a backup, but that electricity will be produced with natural gas, according to what Steve said in the presentation.

The lack of renewable energy at the site does knock the green cred down a bit, but all told it’s a remarkable effort at reducing eco-impact–even if being isolated from the surrounding community.

Leaving Chamber of Commerce Over Climate Change

It may not seem significant compared to making its products more eco-friendly, but Apple really needs to be commended for taking a stand and leaving the climate change-denying Chamber of Commerce.

Back in 2009, just prior to the COP15 climate talks, Apple was one of the first of a number of high profile companies, including several large energy companies, which decided that the Chamber did not represent their corporate values.

At the time Apple wrote:

Apple is committed to protecting the environment and the communities in which we operate around the world. We strongly object to the Chamber’s recent comments opposing the EPA’s effort to limit greenhouse gases. As a company, we are working hard to reduce our own greenhouse gas emissions by relying on renewable energy at our facilities and designing more energy-efficient products for our customers. We have undertaken this unilaterally and without government mandate, because we believe it is the right thing to do.

Needless to say, the Chamber wasn’t too happy. Since then, the Chamber has continued its efforts to stymie the EPA doing anything to regulate greenhouse gases, while Apple continues to make improvements in greening its products.

Energy Efficiency Improvements All Around

Back in 2009 Apple launched new batteries for the 17″ MacBook Pro, which upped the ante in terms of thrifty energy consumption and lasted three times longer than the industry average. At the time, Jaymi wrote:

[The new technology] lays claim to a battery life improvement of 60%. The new battery can last up to 8 hours on a charge, and can be charged 1,000 times, equivalent to about 5 years. It’s also recyclable at the end of it’s life. But there are even more green features to this new technology.

Apple made a block of batteries, rather than the usual cylindrical cells that end up wasting space. The newly utilized space allows the notebook to have a 40% bigger battery, without making the notebook bigger.

Since then battery technology has improved further, but in many cases at the expense of user-repairability and user-replaceability.

The Snow Leopard OS has been replaced by Lion, but when Snow Leopard was launched it offered a 10% energy efficiency improvement over OS 10.5.6–which translated into a savings of a mere $1 per person annually on the electric bill.

Not a lot, right? Perhaps on the personal basis that’s true, but when you extrapolate that energy savings across Apple’s (at the time) annual sales of 10 million computers it could add up to a savings of 80 million kilowatt-hours annually.

That’s the power of even small energy efficiency gains when they occur on a product or a company with tremendous reach.

But What’s Powering iCloud?

Sticking with energy usage for a moment, when Apple recently announced its iCloud service, Mike raised some important questions about how green will this really be. Though Jobs said the data centers which are the backbone of iCloud were “as green as we could make them” there as still a good deal of unanswered questions about that.

Topping the list is electricity usage. Mike wrote:

While the building and equipment itself has an impact on the planet via the materials, embedded energy, and eventual disposal, a data-center is first and foremost a creature that is very hungry for energy. We’re talking many megawatts… So it truly matters where the electricity is coming from. Is it hydro power? Coal? Wind? Solar? Did Apple build any on-site production capability? Are they buying straight from the local grid or are they buying renewable energy credits?

This is crucial. Should it come out that the primary energy source for the iCloud data centers is coal it really calls into question any statements about making them as green as possible. And could open up Apple to the sort of activism campaign waged against Facebook when it came out that it’s new data center was coal-powered and therefore a greenhouse gas emissions spewing environmental nightmare.

macbook air material breakdown image

image: Apple

Greener Materials, Less Packaging

There are a number of milestones that Apple has passed recently in terms of green its products and in how they are packaged. The new MacBook Air is exemplary of this:

The packaging uses “corrugated cardboard made from over 30 percent recycled content and molded fiber made entirely from recycled content. In addition, the packaging is extremely material efficient, allowing at least 15 percent more units to fit per shipping container than the original MacBook Air.”

As Lloyd writes:

After years of complaints about Apple lagging on the green front, they are getting pretty aggressive, touting their carbon footprint and their material choices: Mercury-free display, Arsenic-free display glass, BFR (brominated flame retardants) free; PVC-free internal cables and power adapter DC cables.

Of course the new MacBook Air is manufactured in the same process of milling it out of a solid piece of aluminum that it introduced in the MacBook Pro line back at the end of 2008.

As Jaymi wrote at the time, the unibody enclosure allows the MacBook Pro to use 50% fewer parts, not to mention the recyclability of the aluminum enclosure–which takes some 13 steps to produce.

All of that is quite energy intensive, no doubt, but Jaymi’s conclusion was that, “this process, despite flaws, has some real improvements for the notebook in the big picture of its lifetime and total footprint.”

Let’s remember in all this that there is still much that could be done to reduce the environmental impact of Apple’s products, which is frankly true for all electronics companies.

After all, Apple still ranks 9th in Greenpeace’s latest tally, dropping from 5th place in 2009. Greenpeace lauded Apple’s reductions in toxic chemicals in its products, a good number questions remain regarding transparency and future plans to phase-out other toxics.

With a score of 4.9 out of 10 (with the top company, Nokia, receiving a 7.5), even with genuine improvements over the past few years, Apple still ranks decidedly in the middle of the pack.

Which, again, is probably indicative less of Apple’s corporate attitudes towards the environment–the company certainly says all the right things and is heading in the right direction, despite ranking drops–and more a sign of how much more work needs to be done and can be done across the manufacturing, design, and energy sectors as a whole.

 

macbook air greenhouse gas breakdown image
image: Apple

As for the bigger questions of our use of electronics, like planned obsolescence, rapid upgrade cycles, better user-repairability, let’s leave those aside for the moment. To a large degree those are questions of the industry as a whole and not just Apple, even if Apple is a conveniently bold example of the trend.

As for what we’d like incoming CEO Tim Cook to do to further green Apple, that’ll have to wait for another time as well.

Pepsi follows Green washed Consumers

This is a great article. Companies should be going with the best environmental packaging out there, not just what consumers believe is the best environmental packaging because they have suffered from greenwashing or a lack of access to the facts.  How amazing would it be to have a bottle made from renewable resources & with the ENSO additive. A renewable, biodegradable & recyclable bottle, that would be amazing.

Consumer preferences driving PepsiCo sustainability efforts

By Mike Verespej | PLASTICS NEWS STAFF 

Posted August 11, 2011

PURCHASE, N.Y. (Aug. 11, 12:40 p.m. ET) — For a brand owner like PepsiCo, sustainable packaging doesn’t just mean making decisions on a complex set of resource, energy and environmental issues. It also means that you have to understand and determine whether consumers will view what you do as sustainable.

“Everything needs to be in sync with the brand identity, and you have to ask yourself what is the right message so the consumer understands that what you are doing is sustainable,” said Denise Lefebvre, vice president of global packaging for food and beverage giant PepsiCo. “There already is confusion among the public about sustainability, so all our messages have to be clear, consistent and in sync.”

Lefebvre, who was director of advanced research for beverage packaging for the Purchase, N.Y., soft-drink giant until a recent promotion, also said that when it comes to sustainable packaging, much of what brand owners focus on is driven by “consumer desires and consumer thinking.”

“Consumers are looking for technologies and innovations where it is readily evident to them what to do with that product and how it benefits them and the environment,” Lefebvre said in a recent interview. “The benefit has to be clear to them and right in their sweet spot. Our messages give us an opportunity to simplify things for consumers.”

With that in mind, the company has focused on producing increasingly lightweight PET bottles, developing technology to make PET bottles from plant-based resources and agricultural and food waste, and putting Dream Machine recycling bins and kiosks into place in cities to increase the number of bottles and cans that are recycled, she said.

“When consumers see a bottle that is fully recyclable and ultra-lightweight, it helps them in terms of making their purchase,” Lefebvre said. “The consumer understands source reduction and the use of less material. It is tangible and they can understand that. So if we can create technologies to push that faster, that would be ideal.”

Similarly, consumer perceptions are one of the driving reasons why PepsiCo is working, in partnership with others, to make a PET bottle completely from plant-based materials, including switch grass, pine bark and corn husks.

“If I tell [consumers], it’s 100 percent renewable PET, they understand it and they get it because they want things straightforward,” Lefebvre said.

Since the firm announced in March that it had developed a 100 percent renewable bottle, it has received positive consumer feedback, she said — although that bottle won’t eat go into pilot production until sometime in 2012, and even then, in limited quantities of 100,000-500,000 bottles.

“Consumers like it because you have eliminated fossil-based products [and] they believe that pulling oil out of the ground” is not the route to use anymore, Lefebvre said.

PepsiCo is also working to make its planned renewable PET bottle from organic waste from its food businesses, including orange and potato peels, oat hulls and other agricultural byproducts.

“Consumers have made it clear that they want us to use non-food resources, or food or agricultural waste [for bioresins] because it doesn’t detriment the environment and it doesn’t take away from food supplies,” she said.

Although many of PepsiCo’s sustainability package initiatives are driven by consumer perceptions, the firm realizes it can’t do things that are not sustainable just because consumers perceive them to be, she said. “Consumers would love an oxo-biodegradable bottle,” Lefebvre said “But right now, the technologies out there would do more harm than good.

“So to deliver something that would be more detrimental to the environment … It would be wrong and it would be greenwashing.”

Similarly, PepsiCo is not using polylactic bioresin for bottles because she said the material does not have the necessary barrier properties and is problematic in the PET recycling stream.

During a presentation at the Bioplastek conference in New York in late June, Lefebvre said PepsiCo’s objective is to create “performance with a purpose” in its packaging.

“Our objective is to make a 100 percent renewable, sustainable, non-fossil-fuel-based PET bottle in a closed-loop system using agriculture waste,” she said. “We want performance identical to what we have now: a product that is fully recyclable and a product that significantly reduces the carbon footprint.”

A number of companies now make non-petroleum-based ethylene glycol — which is 30 percent of the formulation of PET. And roughly a half-dozen firm say that they have demonstrated in a lab that they can make paraxylene, the building block for terephthalic acid, which constitutes the rest of PET, or plant-based terephthalic acid.

PepsiCo’s main competitor, Coca-Cola Co., has been making its PlantBottle from conventional terephthalic acid and renewable ethylene glycol since December 2009. H.J. Heinz Co. also began using the Coca-Cola PlantBottle for its 20-ounce ketchup containers in July.

Heinz expects to sell 120 million PlantBottle ketchup bottles in 2011; Coca-Cola expects this year to package 5 billion beverages globally in 15 countries in the PlantBottle compared to 2.5 billion last year.

PepsiCo has not discussed technology details for making the renewable terephthalic acid needed for a PET bottle manufactured 100 percent from renewable resources.

“We can buy and source the renewable ethylene glycol from any number of sources,” Lefebvre said. “That has been around for awhile. The key is the T piece [terephthalic acid]. That is critical in driving a renewable PET bottle to a mass scale.”

PepsiCo plans to model several different types of chemistry in its pilot -cale project to determine their efficiency to make renewable terephthalic acid. “There are a lot of emerging technologies that we will be evaluating, and they all have their pros and cons,” she said. “We’re very open to looking at them all and would be comfortable using several of them,” she said.

“We don’t make PET. We’re not going to. So we need the quality to be right.”

Lefebvre said she expects PepsiCo to announce soon on its sourcing strategies for renewable PET bottles. None of those strategies, she said, mean the firm will reduce its efforts to boost recycling of its plastic bottles or aluminum cans.

Since it embarked on its Dream Machine recycling initiative in April 2010, PepsiCo has placed 2,600 Dream Machines bins and reverse-vending kiosks in more than 30 states — at supermarkets, on city streets and other public venues.

The recycling bins are similar to trash cans, but they’re painted Pepsi blue with a recycling message on them. The computerized kiosks give reward points for each bottle or can recycled, which consumers can redeem online at greenopolis.com. — a partner in the program along with Waste Management subsidiary WM GreenOps LLC.

PepsiCo has also developed a recycling initiative for schools, called Dream Machine Recycle Rally, which rewards schools with points for each non-alcoholic plastic bottle or aluminum can students bring to school for recycling.

“It is a self-supportive strategy,” Lefebvre said of the initiatives. “As the program proliferates, it reaffirms to the consumer that recycling is important, and that recycling is just as good as renewables.” The Dream Machines also help the firm bring up recycling rates and get the material it needs to incorporate recycled content in its products, she said.

Just last week, PepsiCo announced that in August it will market the first plastic soft drink bottle to be made from 100 recycled PET in North America. The bottle, 7UP EcoGreen, will be used for diet and regular 7UP sold in Canada. It is expected to reduce the amount of virgin PET used for that product by 6 million pounds a year.

“We want to use more recycled PET” in all plastic bottles, Lefebvre said. “It is a matter of obtaining the right quality and getting the material — which is in short supply. “

To augment PepsiCo’s supply of recycled PET, the firm last year agreed to buy the majority of its bottle-grade PET pellet and flake from the new CarbonLITE plant in Riverside, Calif., which is scheduled to launch by Sept. 30 with nameplate annual capacity of 100 million pounds.