Tag Archives: innovation

The Influence of Packaging on your Purchase

Recently I have become extremely aware of the packaging of different products. Water bottles, flavored water, protein powder, gum, candy, food, soda, gum, shampoo, lotions, feminine products, toothpaste etc. all wrapped up in packaging to be sold and quickly thrown away never to be seen by the consumer again.

Whether a brand chooses to use earth friendly packaging materials (ex. ENSO plastics) standard plastic, or other materials, the way the product is packaged is carefully engineered in a way to grab potential customers attention.

lemon and raspberries juicy fruits

Does Deceiving packaging really work?

Have you ever experienced a moment in a store where the packaging of a product looks so good that you purchase it and the product well, just ends up being disappointing? I know that I have. One time I purchased a flavored water that had juicy fruits, water splashes, and a vibrant name on the packaging. When I opened the drink and took a sip, I was so disappointed. There was no fruity flavor, vibrancy, or juiciness…it wasn’t even as quenching as plain water. Since then I have not purchased the drink again.

If the product does not live up to its packaging chances are people will eventually switch to a different product or brand. But if brands can convince customers to make that one purchase, is that successful to them? If two competing brands are exactly the same but one has better packaging, does that brand win?

Another thought, can packaging ever be so good that it gains loyal customers just because of its packaging?


These are just some things to think about. Next time you’re in a store try to be aware of what you’re thinking when choosing a product(s). Let me know how much you let packaging influence your decision! I am interested to hear everyone’s thoughts on this topic.

 

Bio degradable Vs. Recycling

capitoll hill enso plastics

 

 

Capitol Hill


I recently had the pleasure of going back east to DC involving meetings on Capitol Hill where the discussion of biodegradable materials in the recycling stream was the main focus. After the representative from a recycling organization gave his presentation, I then gave mine. We were perceived to be in opposite corners, so we were asked to speak in the same meetings so as to address any clarifying questions that might have come up after our presentations. It dawned on me that this perception brought on by the recycling organizations (APR and NAPCOR) are in actuality NOT TRUE!


Truth


ENSO and the recycling community are very much in alignment with the goal of saving our natural resources as long as possible. When ENSO embarked on the overwhelming mission to eliminate plastic pollution from our planet, we had recyclers and their processes as the #1 consideration-everything we came up with had to pass the scrutiny of the question, “does this material have any adverse effect on the recycling stream.” Many years and engineering feats later, we did it!!! We have had dozens of recyclers (or reprocessors) test and actually run the ENSO material through their process to see if there are any issues with the ENSO plastic. With no exception, 100% of them have indicated that they would never know it was an ENSO bottle if we have not told them. Scientifically, that has to be true because our mix does not even chemically bond with the plastic it is being mixed with.


Recycling & Pollution


ENSO and the recycling community are very much in alignment, so much that we feel we are at stake with their success -the recyclers are in a tough market currently, as it seems they are being diminished on every turn. They are not allowed to participate in decisions regarding innovations to help the environment, but rather are left to deal with the new materials as they show up in their processing. Some of the reprocessors are worried about staying in business because of the issues arising from trying to sort out extremely incompatible materials like PLA (corn based plastic) from their PET bottle stream. They have indicated to us that they literally cheered because an environmental plastic was made that did not affect their bottom line by contaminating their recyclate material. Daily, companies using plastic are getting increased pressure to “stop polluting the environment”. For instance, almost daily I see news about plastic bags being banned around the world. And although the blame should not rest solely on manufacturing, something HAS to be done. We need to demand a new attitude towards the use of plastic. ENSO is a real and tangible solution to not only keep recycling intact, but also do much, much more. Globally, the human race is only recycling 5% of all plastics…think about that for a minute. Since when did you ever accept a 5% success rate as a viable solution under any circumstance? Could you imagine an oil spill clean-up effort saying, “Welp, we’ve cleaned up 5% of the spill, the rest well act as if there is no issue.” Yet it is happening right before our eyes when it comes to addressing the end of life issue of plastics. Why not make plastics biodegradable so when they are thrown into a landfill, they can contribute to the growing practice of creating clean energy from landfill natural gas? Renewable, green, clean, smart…intelligent -all describe this value proposition! Companies using it, and handling it will also add the description, “profitable” –but that’s their little secret.

 

ENSO

 

Our message is clear, “recycle ENSO plastic wherever, and whenever you can. But if you fail, (and there is a 95% chance of that happening), know that you are still in harmony with our planet because this plastic will biodegrade naturally utilizing the earths microorganisms (microbes).” The environmental issues surrounding plastic use are rising, not decreasing. People that recycle, will always recycle-they will not change their values to all of a sudden become “litter bugs”, because something is recyclable and biodegradable. A national poll done on our behalf supports this, and also says that 61% of America believes it is more important to have plastic biodegradable than recyclable. Also, recycling will not rid the planet of plastic pollution, just delay the fact that inevitably everything plastic will end up in a landfill. ENSO says that we can have both, and if you are a consumer, you should demand both, and if you are a manufacture, you would do well offering both. What more can manufactures do? (They have already reduced our plastics down to where the next step for a bottle is a zip lock bag!) The answer? Companies and brands can get smart and innovative. Doing this now creates opportunity for growth in market share because they are seen as smart and innovative, and consumers like both to have that coveted loyalty. We can have recycling and ENSO’s solution to long term plastic pollution a complimentary package to bridge the battle between pro-environment vs. plastic use. My mom called that, “having your cake, and eating it too.” We each might be required to pay a penny or two extra per bottle for this added environmental value, but with the way things are going right now with all of the plastic building up on our lands and seas -“do the math” is another momism that is very appropriate. – Del Andrus

Single Use Plastic Bags: Ban or Become Biodegradable?

Whether you are well versed in the single use plastic bag debacle or if you are just hearing about it, action needs to be taken to prevent these breed of bags from causing any more damage. Many countries and cities have either banned single use plastic bags completely or have placed a tax on the plastic bag. Getting rid of these plastic bags entirely makes sense for environmental issues but whats happening in response is cross contamination, and the waste of reusable bags as well. What if we had biodegradable single use plastic bags that were also recyclable, a new start for the single use earth friendly plastic bag. ENSO has the technology to create single use biodegradable & recyclable plastic bags, Why not take advantage of this?- Megan Bentley

 

This is an interesting article that inspired this blog, Make sure to give it a read there is a lot of great information!

Countries That Have Banned Plastic Bags

We all know how terrible plastic bags are for the environment—they choke wildlife, they don’t break down in landfills (or in oceans), they add to our demand for oil, and they aren’t easy to recycle, which is the biggest reason why 90 percent of plastic bags in the U.S. are not recycled.

Yet an estimated 500 billion to 1 trillion plastic bags are used worldwide every year—380 billion of those in the U.S.—and governments have been slow-moving at best to do anything about them.

Starting January 1, 2011, single-use non-biodegradable plastic bags will be outlawed in Italy. And while plenty of questions remain about the ban’s rules and efficacy, it’s a considerable leap, seeing as how Italy uses 25% of all the plastic bags in Europe — around 25 billion a year.

Neighboring Bulgaria‘s move to impose a tax on plastic bags as of July 1, 2011, as reported in the Sophia Echo is only the latest attempt across Eastern Europe and the Middle East to discourage the use of disposable bags.

The nascent Environment Ministry in Syria – where an estimated 15 million bags are consumed each day just Damascus and the area around in the capital — has distributed fabric and paper bags to markets as part of a campaign to get people to just say “no” to plastic bags. While paper bags are not particularly environmentally friendly in their manufacture, they pose less of a danger to animals.

In the United Arab Emirates, dead camels have been found with lumps of plastic in their stomach weighing up to 30 kilograms — the equivalent of 4,000 plastic bags. According to the UAE’s Ministry of Environment and Water, which plans to ban plastic bags in the UAE by 2012, 85 percent of emirate residents “say they have heard or read about the detrimental effects of plastic bags, but fewer than half do anything about it.”

Turkey is also taking slow steps toward breaking the plastic-bag habit, though they have not been without some implementation troubles. The Kadıköy district of Istanbul was praised last year for being the first municipality in Turkey to ban plastic bags.

In California, the ban started in San Francisco in select stores; if pending legislation goes through, it could soon expand to all stores not only in the city, but in the entire state. A similar ban exists in coastal North Carolina and was recently passed in Portland.

 

In 2007, Modbury became the first town to ban the plastic bag in Britain, where 13 billion plastic bags are given away every year. If customers forget to bring their own, reports the Times Online, “a range of bags made of recycled cotton with organic and fairtrade certification will be available from £1.50 to £3.95 and cheaper paper and biodegradeable cornstarch bags will cost 5p and 10p.” Other cities have followed suit, some just a few months ago, and there are efforts to make London plastic bag-free by the time the Olympics come around in 2010. According to the Daily Mail, “Londoners use 1.6billion plastic bags a year – for an average of just 20 minutes per bag.”

Mexico City adopted a ban last summer—the second major city in the western hemisphere to do so.

India seems to be taking the lead in bans on plastic bags, although enforcement is sometimes questionable. Cities including Delhi, Mumbai, Karwar, Tirumala, Vasco, Rajasthan all have a ban on the bag.

A ban went into effect (with little notice) in Rangoon, Burma, late last year.

In neighboring China, the use of plastic bags is restricted.

Plastic bags have been banned in Bangladesh since 2002, after being found to be responsible for the 1988 and 1998 floods that submerged most of the country.

Rwanda is the country, which has had a ban on plastic bags for years, has a reputation for being one of the cleanest nations not only on the continent, but in the world.

Sydney’s Oyster Bay was the first Australian suburb to ban plastic bags. Twelve towns in Australia are now said to be plastic bag-free—an effort to cut down on the estimated 6.7 billion plastic bags used in Australia every year.

Single Use Bag Bans:Yay or Nay?

Whether you are well versed in the single use plastic bag debacle or if you are just hearing about it, action needs to be taken to prevent these breed of bags from causing any more damage. Many countries and cities have either banned single use plastic bags completely or have placed a tax on the plastic bag. Getting rid of these plastic bags entirely makes sense for environmental issues but whats happening in response is cross contamination, and the waste of reusable bags as well. What if we had biodegradable single use plastic bags that were also recyclable, a new start for the single use earth friendly plastic bag. ENSO has the technology to create single use biodegradable & recyclable plastic bags, Why not take advantage of this?- Megan Bentley

 

PLASTIC BAGS ART

This is an interesting article that inspired this blog, Make sure to give it a read there is a lot of great information!

 

Countries That Have Banned Plastic Bags

We all know how terrible plastic bags are for the environment—they choke wildlife, they don’t break down in landfills (or in oceans), they add to our demand for oil, and they aren’t easy to recycle, which is the biggest reason why 90 percent of plastic bags in the U.S. are not recycled.

Yet an estimated 500 billion to 1 trillion plastic bags are used worldwide every year—380 billion of those in the U.S.—and governments have been slow-moving at best to do anything about them.

Starting January 1, 2011, single-use non-biodegradable plastic bags will be outlawed in Italy. And while plenty of questions remain about the ban’s rules and efficacy, it’s a considerable leap, seeing as how Italy uses 25% of all the plastic bags in Europe — around 25 billion a year.

Neighboring Bulgaria‘s move to impose a tax on plastic bags as of July 1, 2011, as reported in the Sophia Echo is only the latest attempt across Eastern Europe and the Middle East to discourage the use of disposable bags.

The nascent Environment Ministry in Syria – where an estimated 15 million bags are consumed each day just Damascus and the area around in the capital — has distributed fabric and paper bags to markets as part of a campaign to get people to just say “no” to plastic bags. While paper bags are not particularly environmentally friendly in their manufacture, they pose less of a danger to animals.

In the United Arab Emirates, dead camels have been found with lumps of plastic in their stomach weighing up to 30 kilograms — the equivalent of 4,000 plastic bags. According to the UAE’s Ministry of Environment and Water, which plans to ban plastic bags in the UAE by 2012, 85 percent of emirate residents “say they have heard or read about the detrimental effects of plastic bags, but fewer than half do anything about it.”

Turkey is also taking slow steps toward breaking the plastic-bag habit, though they have not been without some implementation troubles. The Kadıköy district of Istanbul was praised last year for being the first municipality in Turkey to ban plastic bags.

In California, the ban started in San Francisco in select stores; if pending legislation goes through, it could soon expand to all stores not only in the city, but in the entire state. A similar ban exists in coastal North Carolina and was recently passed in Portland.

 

In 2007, Modbury became the first town to ban the plastic bag in Britain, where 13 billion plastic bags are given away every year. If customers forget to bring their own, reports the Times Online, “a range of bags made of recycled cotton with organic and fairtrade certification will be available from £1.50 to £3.95 and cheaper paper and biodegradeable cornstarch bags will cost 5p and 10p.” Other cities have followed suit, some just a few months ago, and there are efforts to make London plastic bag-free by the time the Olympics come around in 2010. According to the Daily Mail, “Londoners use 1.6billion plastic bags a year – for an average of just 20 minutes per bag.”

Mexico City adopted a ban last summer—the second major city in the western hemisphere to do so.

India seems to be taking the lead in bans on plastic bags, although enforcement is sometimes questionable. Cities including Delhi, Mumbai, Karwar, Tirumala, Vasco, Rajasthan all have a ban on the bag.

A ban went into effect (with little notice) in Rangoon, Burma, late last year.

In neighboring China, the use of plastic bags is restricted.

Plastic bags have been banned in Bangladesh since 2002, after being found to be responsible for the 1988 and 1998 floods that submerged most of the country.

Rwanda is the country, which has had a ban on plastic bags for years, has a reputation for being one of the cleanest nations not only on the continent, but in the world.

Sydney’s Oyster Bay was the first Australian suburb to ban plastic bags. Twelve towns in Australia are now said to be plastic bag-free—an effort to cut down on the estimated 6.7 billion plastic bags used in Australia every year.

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