{"id":1634,"date":"2011-09-13T16:49:03","date_gmt":"2011-09-13T23:49:03","guid":{"rendered":"http:\/\/ensobottles.com\/blog\/?p=1634"},"modified":"2011-09-13T16:49:03","modified_gmt":"2011-09-13T23:49:03","slug":"hot-easy-tips-to-marketing-a-green-product","status":"publish","type":"post","link":"https:\/\/ensoplastics.com\/theblog\/?p=1634","title":{"rendered":"Hot & Easy Tips to Marketing a Green Product"},"content":{"rendered":"

Marketing Green<\/span><\/strong><\/h2>\n

There are many ways to market a \u201cgreen\u201d product, like ENSO plastics<\/a>. \u00a0Whether you are an established brand just now going green or a new company developing a brand, there are different routes you can go. \u00a0Budget is a huge factor in the marketing process. If your company is trying to keep the cost down, the internet is a great way to create a green presence and an exciting hype among consumers without breaking the bank. My recommendation to new brands is to invest in your packaging, and creating that unique image<\/a> that will draw consumers to your product in any store.\u00a0 Developing your brand is key because it is how consumers perceive your product. \u00a0Think about it, why should consumers buy your product over some other brand? \u00a0If your product is very similar to theirs, how can you differentiate yours? \u00a0As a consumer I can honestly say that in a first time purchase, the design and packaging of a product can make the sale.\u00a0 If the product does not live up to its packaging, 99% of the time I will try a different brand. \u00a0Pricing is another key factor,\u00a0 this varies depending on the product but consumers are willing to pay if the product is outstanding\u2026however we all have are limits and consumers need to feel that we are getting our money\u2019s worth. When asked 62% of shoppers say that green product options can impact unplanned purchases, 50% of all shoppers are willing to pay a premium for green products and 79% of shoppers are more likely to pay a premium for green in Grocery Stores.\u00a0 Regardless of income, age or gender the influence of GREEN<\/a> marketing on actual purchases and upsells was largely consistent. \"\"<\/a> <\/a> Let me give you an example. \u00a0A beverage product that has come to a competitive marketplace recently has differentiated themselves greatly by their packaging, the quality of the beverages, the emotional benefit you receive from each product and a slightly lifted price or $2.49 in most stores. \u00a0While they are not the cheapest beverages on the market, they have branded and differentiated themselves outstandingly. \u00a0Regardless of the fact that they are not necessarily a \u201cgreen\u201d brand<\/a>\u2026the concept of creating your brand and the perception consumers take in is relevant. \u00a0Once you have your green product, your general plan, and your website and are ready to launch there are a couple of recommendations I have.<\/p>\n

    \n
  1. When you sign up with ENSO, we share the cost of a joint Press Release<\/a>. \u00a0You can spend a lot of money on these because they get great coverage and give the opportunity to educate consumers and the media about your product and your packaging.\u00a0 With ENSO, get two for the price of one to really launch your new, green brand.<\/li>\n
  2. Second, make sure you know and understand the habits of your target market<\/a>. It is important to find the right person to handle your social media accounts because they need to know how to connect with your consumers and potential customers. Giving consumers incentives to return to your social media pages is vital if you want to build your brand recognition.\u00a0 To build your presence online try designing and selling branded apparel or conduct unique giveaways that will get consumers involved.<\/li>\n
  3. Identify a cause your brand can get behind.\u00a0 For instance \u201cEarth Friendly Plastics\u201d. \u00a0Integrating a cause to your marketing strategy could potentially be huge for your company\u2019s success. In a survey, 88% of those asked say it is acceptable for companies to involve a cause or issue in their marketing, 85% have a more positive image of a product or company when it supports a cause they care about and 80% are likely to switch brands, similar in price and quality, to one that supports a cause. Not only are consumers willing to switch among similar brands, they are also willing to step outside their comfort zones. When a brand supports a cause: 61% of Americans say they would be willing to try it (even if it is unfamiliar to them), 46% would try a generic or private-label brand and nearly one-in-five consumers (19%) would be willing to purchase a more expensive brand.<\/li>\n
  4. Like it or not, your customers live in a digital world where people are plugged in. Finding popular \u201cyoutubers\u201d and bloggers that fit your target demographic and contacting them to review your product can be as effective as pay some high dollar \u201ccelebrity\u201d. \u00a0Utilizing Google ad-words and facebook <\/a>ads can be a great way to experiment in driving traffic to your site and to your facebook page but be warned:\u00a0 they can be expensive\u2026hiring a professional consultant is advisable.<\/li>\n<\/ol>\n

    The final important tip that I am going to give you is vital to marketing a green product: You must always think of your consumers and potential customers because after all, they are buying your product. Educate consumers about the \u201cgreenness\u201d of your product as clearly as you possibly can, let them know that this is a premium feature of your product. Consult with the manufacturer you\u2019re working with about proper terms and ways to educate your consumers without boring them.\u00a0 Establishing a portion on your site and your social media pages that is dedicated to educating consumers on your green technology not only builds trust with your consumers but makes them feel like they are doing some good by purchasing your product.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Marketing Green There are many ways to market a \u201cgreen\u201d product, like ENSO plastics. \u00a0Whether you are an established brand just now going green or a new company developing a brand, there are different routes you can go. \u00a0Budget is a huge factor in the marketing process. If your company is trying to keep the […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738,3,4],"tags":[1315,660,341,31,551,552,544,554,548,556,559,550,555,557,553,546,549,547,558,565,564,123,561,562],"class_list":["post-1634","post","type-post","status-publish","format-standard","hentry","category-green-marketing-2","category-latest-blogs","category-latest-news","tag-creating-your-brandx-eco-marketingx-enso-additivex-enso-biodegradable-plastic-bottlesx-enso-blendx-enso-brandx-enso-logo","tag-enso-additive-technology","tag-enso-blend","tag-enso-brand","tag-great-ideas-for-online-marketing","tag-great-ideas-to-easily-market-yourself-or-company","tag-green-marketing","tag-how-do-i-market-a-green-product","tag-how-market-through-packaging","tag-how-to-become-more-popular-on-twitter","tag-how-to-create-a-marketing-campaign","tag-how-to-do-online-market","tag-how-to-get-more-facebook-page-likes","tag-how-to-get-more-followers","tag-how-to-market-a-business-when-you-dont-know-how","tag-how-to-market-a-green-product","tag-how-to-market-at-low-costs","tag-how-to-market-specific-products","tag-how-to-tweet","tag-how-to-use-social-media-to-market-your-brand","tag-how-to-use-the-internet-to-market-your-product","tag-marketing","tag-the-enso","tag-the-enso-biodegradable-plastics"],"_links":{"self":[{"href":"https:\/\/ensoplastics.com\/theblog\/index.php?rest_route=\/wp\/v2\/posts\/1634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ensoplastics.com\/theblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ensoplastics.com\/theblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ensoplastics.com\/theblog\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ensoplastics.com\/theblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1634"}],"version-history":[{"count":0,"href":"https:\/\/ensoplastics.com\/theblog\/index.php?rest_route=\/wp\/v2\/posts\/1634\/revisions"}],"wp:attachment":[{"href":"https:\/\/ensoplastics.com\/theblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ensoplastics.com\/theblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ensoplastics.com\/theblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}