Tag Archives: green washing

Can I Claim Biodegradable or Compostable?

There has been a bit of lingering confusion by some regarding the recent updates to the FTC Green Guidelines about marketing products with the terms “biodegradable” and/or “compostable”.  We hope to clear up any remaining confusion that might be out there in this blog.

We feel that the recently updated FTC Green Guidelines have really cleared up the past confusing and often ambiguous guidelines regarding marketing claims of biodegradable and compostable.  The FTC in their updated green guidelines have provided clear explanations and examples of appropriate marketing claims that would eliminate confusion among “green” type of claims being made in the market today.  Claims such as ‘biodegradable’, ‘compostable’ and even ‘recyclable’ have been addressed in the updated FTC Green Guidelines and should eliminate any and all confusion that lingered from earlier guidelines.

So can a company make the claim of “biodegradable?”

The answer is yes!  There are two ways to do so:

A company can claim biodegradable if that material biodegrades with a one year timeframe within the customary disposal environment.  The company making that claim should have reliable scientific data to back up the one year timeframe for biodegradation within the customary disposal environment.

Or, for products that are biodegradable but take longer than one year to biodegrade, (After all, even food waste takes longer than a year to biodegrade in a landfill environment) the claim must be fully qualified.

What does “fully qualified” mean?

It means that a company must include additional information along with the claim of biodegradable.  That additional information includes the environment and timeframe.

This approach also applies to claims of compostable.  Products that use the general claim of compostable must compost in a backyard compost environment and compost very rapidly.  For products that will not readily compost in typical backyard compost environments, the claims would need to be fully qualified to include the type of compost environment and if needed the timeframe.

There is a caveat to this, and that is that many compostable plastics require an Industrial or Commercial Compost Facility in order to properly compost.  These facilities are not readily available to most of the world and so the availability of placing the compostable product into the proper disposal environment should be included in with the marketing claims.

And what about the claim “recyclable”?

Most polymers are technically but unfortunately are not.  With recyclability claims be sure to use a qualified claim if less than 60% of consumers have access to facilities that recycle your product.

The general idea behind the updated FTC green Guidelines is to minimize or prevent confusion about environmental claims being made about a product and/or the products packaging.  ENSO fully supports this approach and we believe it is crucial that green marketing claims are as accurate and complete as possible so not to result in confusing or misleading claims.

If you would like additional information on this subject please feel free to contact us.

PLA Corn Utensils, I am whatever I say I am..Or Not?

So what exactly is PLA?

PLA also known as  Polylactic acid or polylactide (PLA) which is a thermoplastic aliphatic polyester derived from renewable resources, such as corn starch in the United States, tapioca products (roots, chips or starch mostly in Asia) or sugarcanes (in the rest of world).

In the U.S  a majority of PLA is made with genetically modified corn (Nature Works is the largest provider of genetically modified cornstarch in the world.) According to Elizabeth Royte, in Smithsonian, “PLA may well break down into its constituent parts (carbon dioxide and water) within 3 months in a controlled composting environment, that is, an industrial composting facility heated to 140 degrees Fahrenheit and fed a steady diet of digestive microbes. But it will take far longer in a compost bin, or in a landfill packed so tightly that no light and little oxygen are available to assist in the process. Indeed, analysts estimate that a PLA bottle could take anywhere from 100 to 1,000 years to decompose in a landfill.”

Let’s get one thing straight PLA is not compostable in home compost, go ahead and try…you will be waiting a very long time and it still might not happen. PLA is ASTM 6400 which means a product can be considered compostable if a product has undergone 60% biodegradation within 180 days; the standard is 15-18 weeks at a majority of industrial compost facilities. So these industrial compost facilities, where are they? According to this site in the United States there are 422 composting facilities registered, what each facility is capable of composting I am unsure, you would have to contact the particular facility you are interested in.

industrial compost

So if you buy PLA products, such as PLA single use eating utensils and you do not have access to an industrial compost or you just think it will be okay to throw the fork, spoon or knife in the garbage because it seems natural enough, unfortunately it is not. That fork, spoon, or knife could take hundreds of years to decompose. If you do not plan to send your single use PLA purchases to an industrial compost, I do not see how it would be a rational investment. Not only because PLA utensils will sit in a landfill forever but because they are not very durable, they bend and break very easily and can become droopy if placed in heat. So if you’re not planning on disposing  of PLA properly what have you accomplished?  If you are one of those people who does not have access to an industrial compost or really just do not have time to think about it and prefer quality products, try purchasing biodegradable & recyclable plastic products , for example ENSO plastics.

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Thanks to these links for info

http://en.wikipedia.org/wiki/Polylactic_acid

http://environment.about.com/od/greenlivingdesign/a/pla.htm

http://www.greenworld365.com/what-are-corn-starch-biocompostables-aka-pla-plastics/