Richard Branson’s new book, “Screw Business As Usual” presents a very compelling story that it’s time to turn capitalism upside down and shift our primary business values away from profit only and to start caring for the people, communities and resources of the planet. I’ve always admired Richard Branson’s approach to business and life. I’ve enjoyed reading all of his books and this one was no different. It was refreshing to read a book about topics that everyone here at ENSO is so passionate about.
I see a shift happening in the business environment. At ENSO, we see and hear about it on a daily basis. Entrepreneurs and businesses are moving away from the traditional thoughts about how to do business. They are moving towards creating businesses, cultures and people that have a greater purpose than “what’s in it for them” and looking at the way they do business as “what’s the right thing, or how can others benefit?” I also believe that the most successful business in the 21st century will be focused not just on profits, but on being good stewards and in making a positive difference in their communities and world.
Richard coins a concept found in the book, called Capitalism 24902. It’s an idea of expanding, and drastically changing, the concept of Capitalism from not just being about using up all of our resources in the race to maximize profits; but to move businesses and people in the direction of making the world a better place than the way we found it. This concept includes all of a business’ resources; both human and natural that fall within the 24,902 miles of our earths circumference.
Our company name – ENSO – was specifically chosen to embody our approach of looking at business and of our products reflecting the natural cycle of utilizing a resource for a beneficial and useful purpose and then to return it to a natural and useful state to be used again and again. We are dedicated to a goal of finding solutions with the least environmental impact. We don’t claim to have the “perfect” solution today, but we are proud that we have brought to market solutions taking us closer to a perfect solution.
Each one of us at ENSO has a commitment to a greater purpose. We recognize that everything is interconnected and it’s no good to say that the global problem are the responsibility of someone else to solve, all of us must take responsibility for making the world a better place. Our business philosophy is about adding value in all that we do and a belief that the money will come as a result. ENSO is not just here to maximize profits, we are here to help the planet and change the world and we believe it’s time we all say “Screw Business as Usual” and value the people and resources that make up our business, communities and world; after all, it’s the right thing to do…
I know many ENSO customers have started businesses focused on helping communities and changing the world. Share your story or idea for screwing business as usual for a chance to win a trip with Richard Branson to South Africa in 2012 and network with frontline leaders who are making a difference in the world. Click on this link to share your idea; http://virginunite.screwbusinessasusual.com/uploadvideo.php?s=0