ENSO has joined the IBWA (International Bottled Water Association)

International Bottled Water AssociationThe IBWA is highly recognized throughout the world as the most influential body in the world of bottled water. Last month, ENSO joined forces with this highly recognized association to assist in educating the water bottle industry of biodegradable additive use and the safety of using the ENSO additive as a next step forward in the industry towards environmentally responsible plastics. Continue reading

Do you have blue barrel anxiety?

‘m suffering from “Blue Barrel Anxiety,” and so are a lot of other people around the country. What is BBA you ask? Think of it like this. You are cleaning up after a family picnic, the table is covered with paper plates, an empty pickle jar, a plastic mustard container and lots of other things made from plastic and paper…lots of other things. If you have ever wondered, does this go in the trash or recycle bin, then you have experienced what millions of us have, the dreaded BBA, “Blue Barrel Anxiety.”

I was suffering so badly from BBA that I didn’t know what to toss into my blue bin…Blue Barrrel AnxietyI’d even gotten a letter from my trash collection company warning me that I was about to lose my Blue Barrel privileges. Don’t be disheartened, I’ve discovered the cure for BBA. It turns out that by educating oneself, BBA can be reduced and more importantly for me, no more letters.

I set up a tour to my local recycling center. WARNING and DISCLAIMER: Prepare yourself, seeing firsthand what becomes of the things you put into your recycle bin may shock you. Perhaps you might consider taking a friend or the entire family for moral support. You’re going to need it.

How did my tour go? Well it wasn’t what I expected. The facility I went to gave the tour from an enclosed area where we observed the process through glass windows. We didn’t hear much of the noise or enjoy the smells. The room we were in was equipped with a room deodorizer that periodically shot a mist on the air which covered up any noxious odors. I wondered what was in the deodorizer and why suddenly I was feeling a lot of love for all those recyclers working the picking line, hmmmmm.

Anyway… the thing that got most my attention was the amount of “recycled” items that aren’t recycled. A lot of the stuff…most of the stuff, we put into our recycle bins isn’t recycled, it is disposed of in the landfill. I was a little taken aback and somewhat hurt that all the plastic, cans, and containers that I had rinsed and carefully placed into my recycle bin were being treated like garbage and I was wondering why?

The tour guide must have seen the questions in my eyes…I heard the mister spray again and the love return. The tour guide went on to explain that recycling, while being good for the environment is in the final analysis a business activity. Items we toss that don’t have market value are stored or sent on to the landfill. Most of what I saw being saved was plastic containers and cardboard, so I assumed most of the unwanted material became garbage. The tour guide went on to say, “When something has value or there is a market for a recycled item it is captured, bundled and sold.” I pointed out a bin filled with glass bottles and I asked our tour guide why they weren’t recycled? His answer was that it’s cheaper to make new glass than recycle. I was becoming educated and my BBA was starting to ease. I learned that recycling is about money, at least here in the U.S. it is, and until there is a demand for recycled glass or the price of virgin glass goes up….it’s off to garbage land with used glass.

Reclycing BinsIt turns out that U.S. Recyclers are very picky about what they want and are only willing to spend the time, labor and money on items that can easily and quickly be captured from the recycle stream. In other countries recycling has taken on a whole new meaning. I recently read about another country where even a tennis shoe is dismantled for the metal, leather and rubber. Is that cost effective? Probably not, but those countries are coming closer to a sustainable life style than we are. The tour was an eye opener and it got me to questioning if there was any real value to recycling here in the U.S., or was it all just a way to make money, appearing to be environmental?

Organizations that promote and support recycling here in the U.S. need to do more toward developing new markets for the goods we now toss into our landfills. Most of their efforts are spent on maintaining the status quo of recycling and they don’t take kindly to anyone rocking the garbage boat.

Public awareness and acceptance for environmental programs continues to grow and recycling organizations need to embrace environmentalism and its potential benefits. The U.S. needs to follow the lead of countries that have successful recycling programs, programs that are reclaiming up to 75% of waste materials. Recyclers need to get away from the idea that recycling is just a for-profit business and begin to look at recycling as the anchor for all our environmental programs.

Use, reuse, recycle and reclaiming are all about sustainability; it should become the mantra of all businesses and consumers. We need to rethink how our products and packaging are designed, used and when the life of a product is over how the resource is reclaimed. Sustainability is important for our future and it’s the only way we will be able to ensure a healthy planet and that resources will be available for future generations.

Blue Barrel Anxiety
by
Max Clark

BPI Releases Biodegradation Test Results of Aquamantra Bottles

On Feb 01, 2011 the Biodegradable Products Institute released its biodegradation test results of Aquamantra’s ENSO Biodegradable PET Bottle. BPI which is an industry organization for compostable plastics had the biodegradation tests performed by the highly recognized NSF laboratory.Lab Worker - Testing biodegradation

NSF conducted the biodegradation test of Aquamantra’s biodegradable PET bottle, using ASTM D 5511 Standard Test Method. The ASTM D5511 is a standard test method for determining anaerobic biodegradation of plastic materials under high-solids anaerobic-digestion conditions”.

This ASTM Test Method calculates the amount of carbon dioxide and methane produced during the testing period. The cumulative amount of carbon dioxide and methane evolved from each vessel is calculated and compared to the amount of CO2 and CH4 evolved from blank specimens to determine percent degradation.

After 60 days, the Aquamantra ENSO bottle achieved an overall biodegradation total of 4.47% or 10% of the positive control. As part of the normal biodegradation process with this test method, the biodegradation process drops significantly for both the cellulose and plastic material, shown by the gas generation curve plateauing. Using the test results from this test of 4.47% biodegradation over 60 days and providing an environment with a steady innoculum the test material would fully biodegrade in approximately 3.7 years.

The Aquamantra ENSO bottle utilizes less than half of a percent of active biodegradable ingredients. In other words, the bottle BPI purchased in the market and used for testing was 99.5% PET and .05% biodegradable additive material. Comparing the biodegradation of the Polyethylene material (.37%) the results clearly indicate that biodegradation by microbial assimilation of the ENSO bottle is happening at a rate 8x more than the organic additive within the bottle. By moving the ENSO plastic into a new batch of innoculum biodegradation would continue to happen. There is no indication or scientific reason to imply otherwise.

There were a few notes to keep in mind about this test. The key to performing an effective ASTM D 5511 is in the proper preparation of the innoculum. Many labs are challenged when it comes to preparing a functional innoculum for this test. This is evident when the biodegradation rate of the cellulose material does not reach 70%. In the case of this particular test the cellulose material reached a maximum of 44.31%. Cellulose is a basic material that is normally biodegraded very rapidly and is used as a baseline to validate biodegradation. As stated by NSF, because there was clear biodegradation of the cellulose the the test results are acceptable even though the ASTM D 5511 required minimum of 70% was not obtained.

As a final point; with beginning with a healthy innoculum, biodegradation would have been improved for both the cellulose and ENSO biodegradable bottle; thus resulting in an improved biodegradation timeframe. We recognize that the slower performing innoculum may in someways perform closer to a true landfill environment.

To view the NSF ASTM D 5511 test results please click here.

Pitt Researchers: Plant-Based Plastics Not Necessarily Greener Than Oil-Based Relatives

Biopolymers are the more eco-friendly material, but farming and energy-intense chemical processing means they are dirtier to produce than petroleum-derived plastics, according to study in Environmental Science & Technology

Contact: Morgan Kelly | mekelly@pitt.edu | 412-624-4356 | Cell: 412-897-1400

PITTSBURGH—An analysis of plant and petroleum-derived plastics by University of Pittsburgh researchers suggests that biopolymers are not necessarily better for the environment than their petroleum-based relatives, according to a report in Environmental Science & Technology. The Pitt team found that while biopolymers are the more eco-friendly material, traditional plastics can be less environmentally taxing to produce.

Biopolymers trumped the other plastics for biodegradability, low toxicity, and use of renewable resources. Nonetheless, the farming and chemical processing needed to produce them can devour energy and dump fertilizers and pesticides into the environment, wrote lead author Michaelangelo Tabone (ENG, A&S ’10), who conducted the analysis as an undergraduate student in the lab of Amy Landis, a professor of civil and environmental engineering in Pitt’s Swanson School of Engineering. Tabone and Landis worked with James Cregg, an undergraduate chemistry student in Pitt’s School of Arts and Sciences; and Eric Beckman, codirector of Pitt’s Mascaro Center for Sustainable Innovation and the George M. Bevier Professor of Chemical and Petroleum Engineering in Pitt’s Swanson School. The project was supported by the National Science Foundation.

The researchers examined 12 plastics—seven petroleum-based polymers, four biopolymers, and one hybrid. The team first performed a life-cycle assessment (LCA) on each polymer’s preproduction stage to gauge the environmental and health effects of the energy, raw materials, and chemicals used to create one ounce of plastic pellets. They then checked each plastic in its finished form against principles of green design, including biodegradability, energy efficiency, wastefulness, and toxicity.

Biopolymers were among the more prolific polluters on the path to production, the LCA revealed. The team attributed this to agricultural fertilizers and pesticides, extensive land use for farming, and the intense chemical processing needed to convert plants into plastic. All four biopolymers were the largest contributors to ozone depletion. The two tested forms of sugar-derived polymer—standard polylactic acid (PLA-G) and the type manufactured by Minnesota-based NatureWorks (PLA-NW), the most common sugar-based plastic in the United States—exhibited the maximum contribution to eutrophication, which occurs when overfertilized bodies of water can no longer support life. One type of the corn-based polyhydroyalkanoate, PHA-G, topped the acidification category. In addition, biopolymers exceeded most of the petroleum-based polymers for ecotoxicity and carcinogen emissions.


Once in use, however, biopolymers bested traditional polymers for ecofriendliness. For example, the sugar-based plastic from NatureWorks jumped from the sixth position under the LCA to become the material most in keeping with the standards of green design. On the other hand, the ubiquitous plastic polypropylene (PP)—widely used in packaging—was the cleanest polymer to produce, but sank to ninth place as a sustainable material.

Interestingly, the researchers found that the petroleum-plant hybrid biopolyethylene terephthalate, or B-PET, combines the ills of agriculture with the structural stubbornness of standard plastic to be harmful to produce (12th) and use (8th).

Landis is continuing the project by subjecting the polymers to a full LCA, which will also examine the materials’ environmental impact throughout their use and eventual disposal.

<table style="cursor: default; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; width: 600px; border: 0px dashed #bbbbbb;" border="0" cellspacing="0" cellpadding="0" align="center">
<tbody>
<tr>
<td style="width: 50px; text-align: center;"><strong>Polymer</strong></td>
<td style="width: 50px; text-align: center;"><strong>Material</strong></td>
<td style="width: 10px; text-align: center;">&nbsp;<strong>Green Design Rank</strong></td>
<td style="width: 10px; text-align: center;"><strong>LCA Rank</strong></td>
</tr>
<tr>
<td style="width: 50px;">Polylactic acid-NatureWorks (PLA-NW)</td>
<td style="width: 50px;">Sugar, cornstarch</td>
<td style="width: 10px; text-align: center;">1</td>
<td style="width: 10px; text-align: center;">6</td>
</tr>
<tr>
<td style="width: 50px;">Polyhydroxyalkanoate-Stover (PHA-S)</td>
<td style="width: 50px;">Corn stalks</td>
<td style="width: 10px; text-align: center;">2</td>
<td style="width: 10px; text-align: center;">4</td>
</tr>
<tr>
<td style="width: 50px;">Polyhydroxyalkanoate-General (PHA-G)</td>
<td style="width: 50px;">Corn kernels</td>
<td style="width: 10px; text-align: center;">2</td>
<td style="width: 10px; text-align: center;">8</td>
</tr>
<tr>
<td style="width: 50px;">Polylactic acid-General (PLA-G)</td>
<td style="width: 50px;">Sugar, cornstarch</td>
<td style="width: 10px; text-align: center;">4</td>
<td style="width: 10px; text-align: center;">9</td>
</tr>
<tr>
<td style="width: 50px;">High-density polyethylene (HDPE)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">5</td>
<td style="width: 10px; text-align: center;">2</td>
</tr>
<tr>
<td style="width: 50px;">Polyethylene Terephthalate (PET)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">6</td>
<td style="width: 10px; text-align: center;">10</td>
</tr>
<tr>
<td style="width: 50px;">Low-density polyethylene (LDPE)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">7</td>
<td style="width: 10px; text-align: center;">3</td>
</tr>
<tr>
<td style="width: 50px;">Biopolyethylene terephthalate (B-PET)</td>
<td style="width: 50px;">Petroleum, plants</td>
<td style="width: 10px; text-align: center;">8</td>
<td style="width: 10px; text-align: center;">12</td>
</tr>
<tr>
<td style="width: 50px;">Polypropylene (PP)</td>
<td style="width: 50px;">Fossil fuels</td>
<td style="width: 10px; text-align: center;">9</td>
<td style="width: 10px; text-align: center;">1</td>
</tr>
<tr>
<td style="width: 50px;">General purpose polystyrene (GPPS)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">10</td>
<td style="width: 10px; text-align: center;">5</td>
</tr>
<tr>
<td style="width: 50px;">Polyvinyl chloride (PVC)</td>
<td style="width: 50px;">Chlorine, petroleum</td>
<td style="width: 10px; text-align: center;">11</td>
<td style="width: 10px; text-align: center;">7</td>
</tr>
<tr>
<td style="width: 50px;">Polycarbonate (PC)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">12</td>
<td style="width: 10px; text-align: center;">11<span style="color: #494949; font-family: Verdana, sans-serif; font-size: small;"><span style="font-size: 12px;"><span style="color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: x-small;"><span style="font-size: 10px;"><br /></span></span></span></span></td>
</tr>
</tbody>
</table>

Mesa man makes eco-friendly plastic bottles

Danny Clark’s idea was simple: If he could make plastic water bottles biodegradable, it would reduce the impact on landfills, curb roadside litter and reduce the amount of plastic garbage that eventually washes into the oceans.

Danny Clark, President - ENSO BottlesBut the Mesa, Ariz., man’s venture has run into opposition from a large and unexpected source: the $400 billion recycling industry, which fears that making plastic bottles biodegradable will reduce the stream of plastic refuse used to make everything from carpet to clothing to new bottles. In addition, the industry fears that changing the makeup of plastic bottles could make it more difficult to recycle them.

With plastic-bottle sales already slowing and only a small amount being recycled, the industry is meeting threats to its profits head-on, actively campaigning against attempts by companies like Clark’s to make bottles biodegradable.

Billions of plastic bottles, which take millions of barrels of oil to produce, appear on supermarket shelves every year, according to the U.S. Energy Information Administration. Only about 28% of bottles manufactured in the U.S. end up being recycled, the Association of Postconsumer Plastic Recyclers said.

The other 72% wind up in landfills or as litter. Environmentalists point to a phenomenon known as the “Great Pacific Garbage Patch,” a floating island of discarded plastic debris that is twice the size of Texas and held together by swirling ocean currents, as an example of the proliferation of plastic pollution.

Clark, who said he is trying to leave “a legacy that we’ve done something positive in the environment,” was inspired to quit his job as a communications engineer to form a team of microbiologists and polymer chemists to develop his bottle technology three years ago.

“Bottles are a big issue. It’s talked about, and it’s pretty visible,” Clark said.

He launched his start-up, Enso Bottles, in 2008 and says he has come up with a truly biodegradable and recyclable polyethylene terephthalate, or PET, plastic bottle.

PET is used to make a wide range of products, particularly packaging containers for consumer goods, such as water and soda bottles. Traditional plastic PET bottles can take hundreds of years to break into smaller pieces, but those pieces never actually decompose.

Clark’s company produces an additive used in the plastic-manufacturing process and says on its website that independent testing data show bottles start to biodegrade in as little as 250 days in a controlled environment or as long as five years in the elements. In addition, Clark’s data show that the additive doesn’t diminish the quality or effectiveness of the plastic, he says.

Clark said that technologies allowing plastics to biodegrade have been around for several decades but had not been applied to PET bottles.

Recycling-industry experts have concerns about Enso’s biodegradable efforts, saying they are not convinced the technology works, but they also worry that if it does, it will damage their business.

Dennis Sabourin of the National Association for PET Container Resources said the association is not in favor of anything that disrupts that recycled-product stream.

“We want to make sure it does not affect the raw material,” Sabourin said. “Does it affect the service life of products that are being made today with (PET bottles)?”

More than a year ago, the association sent out a news release to all PET manufacturers asking them to refrain from using biodegradable additives. The experts say biodegradable products are more difficult and costly to recycle than PET bottles.

David Cornell of the Association of Postconsumer Plastic Recyclers said Enso has tried to convince them that the biodegradable additive will not hurt their business, but the recycling industry still fears it poses a threat.

“So far, we haven’t seen that it does degrade or is not hostile to recycling. If it doesn’t degrade, then who wants it? If it does degrade, what does it do to recycling?”

Cornell credits Enso for trying to solve a problem and said that, unlike some other companies, Enso has tried to work with the industry and communicate about product tests.

“They’re working on it. I will give them credit,” Cornell said.

by Angelique Soenarie
The Arizona Republic

View article on USA Today
View article on Arizona Republic

redleaf Water Partners with ENSO to Produce Industry’s First Biodegradable & Recyclable Water Bottle Hitting Shelves Today

redleaf Water, Canada’s Ultra-Premium bottled water, is now distributing the industry’s first biodegradable and recyclable water bottle. redleaf’s BIO BOTTLES produced by Arizona-based environmental solution provider ENSO Plastics, will biodegrade naturally in aerobic and anaerobic (landfill) conditions and are #1 PET, allowing the bottles to be recycled without requiring any special handling.

Today nearly all water bottles are #1 PET, meaning they can be recycled. Some competitors have recently introduced plant-based plastic bottles. Plant-based plastic bottles can be recycled, but do not biodegrade and do nothing to reduce the quantity of bottles that end up in landfills or the environment. The BIO BOTTLE represents a significant step forward as they can biodegrade naturally or be recycled.

“redleaf’s BIO BOTTLES are a step in the right direction to further reduce the impact empty water bottles have on the environment,” said redleaf COO Dave Hillis. “When we started the company, we made a commitment to aggressively seek alternatives to reduce our impact on the environment, while still providing customers with superior drinking water. We still have work to do, but redleaf’s BIO BOTTLES represent an important step forward in our ongoing mission to provide premium Canadian water in guilt-free bottles.”

ENSO pioneered the bottles from its research facility in Arizona. The company has worked for three years to perfect a bottle that is both #1 PET recyclable and biodegradable. While the process is classified, the results have been validated by Northeast Laboratories, a testing facility certified by the FDA, EPA and the Department of Defense and ISO.

“Our bottle is designed to be placed into the existing recycle streams, but if placed into a landfill or other natural environments, depending on the natures microbial activity, these bottles will disappear within 1-15 years as opposed to 500 for normal #1 PET bottles,” stated NAME AND TITLE. “Simply put these bottles disappear the same way other organic materials do.”

Complementing the release of BIO BOTTLES, redleaf will also launch the “Disappearing Project” in Spring 2011. The project is designed to highlight how BIO BOTTLES disappear in various environmental conditions.

redleaf starts as great water from an artesian aquifer in Chilliwack, British Columbia, and is made even better through a proprietary purification and bottling process. The water’s high oxygen content and high pH of 8.3 have been known to have several health benefits for the drinker, including increased alertness, hydration and stamina – all of which are crucial to athletes and sports fans alike.

Keeping with its efforts to reduce waste and minimize its impact on the environment, redleaf’s production process has a 1:1 bottling ratio. While many competitors have a 6:1 ratio, that means competitors waste five gallons of water for every one gallon they bottle.

About redleaf water
redleaf is North America’s only ultra-premium bottled water. It starts with great water from a naturally renewable source in the Canadian Rockies, and is made better through a state-of-the-art purification and bottling process, that is the industry’s most advanced and the best way to improve on the Earth’s own natural process for making great tasting, healthy water. It is available in locations throughout the Mountain West region of the United States, including more than 100 Albertsons LLC stores.

For more information, please visit redleafwater.com.

ENSO Mentioned in Bottled Water Reporter

ENSO Plastics was mentioned in the October/November 2010 issue of Bottled Water Reporter magazine as an example of a biodegradable product.  Bottled Water Reporter is the flagship publication of the International Bottled Water Association; arguably the world’s most recognizable leading voice in the massive bottled water industry.  The article in question is a fascinating look at alternative plastic packaging choices.  To read the article please visit the fantastic Bottled Water Reporter magazine link below.


Bottled Water Reporter – October& November 2010

Debunking the Myths of the Paper vs. Plastic Debate, Part II

Photo by eco-wisdom

Last week, we weighed in on the Paper vs. Plastic Debate, and examined the pros and cons of each where waste, energy, and resources are concerned. This week, we’ll take a look at how the contenders fare when it comes to pollution and recycling.

Pondering Pollution

Myth #3: Plastic is man-made and chemical-based, so it’s better to choose paper.

When it comes to pollution, plastic has become the chosen whipping boy, but in fact, craft paper production requires huge amounts of chemicals, that end up in our rivers each year, and are released into the air contributing to air pollution. Plastic production generates about 60% fewer greenhouse gases than turning wood pulp into paper bags.

Let’s consider PLA. It’s been touted as a panacea for the plastic problem, because it’s compostable, and comes from a renewable resource. But upon closer examination, unless the corn crop is grown organically, it still requires fossil fuel-based fertilizers and chemicals that cause other environmental problems and does not reduce our dependency on oil. In fact, one study found that the production of corn- and other bio-based plastics actually use more fossil fuels than a standard PET plastic. PLA isn’t as eco-friendly as it seems.

When it comes to waste and pollution, the frontrunner so far is the bag made from biodegradable plastic.

Reconsidering Recycling

Myth #4: It’s easier to recycle paper, so it’s the more sustainable choice.

Photo by greennature.com

In reality, it is more efficient to recycle plastic, requiring about 91% less energy pound for pound than paper, but the sad truth is that the recycling track record for either bag isn’t good. Only about 10-15% of paper bags, and just 1-3% of plastic bags are recycled; although paper bags have a higher recycle rate than plastic, every new paper bag is made from virgin pulp instead of recycled fibers for better strength, while many plastic bags are made from once-recycled plastic polymers.

PLA and other bio-plastics get another strike when it comes to recyclability. They cannot be recycled with regular plastics, but so often are, creating an expensive problem of having to sort them from the rest of the plastics.

Plastics that are biodegradable in the landfill and under natural conditions, like ENSO’s products, are recyclable with conventional plastics, and do not contaminate the recycling stream.

The Bottom Line

Choosing paper or plastic is still a tough decision because biodegradable plastics are not yet mainstream. The biodegradable disposable bag is the best solution because it can be recycled if that’s an option, or thrown into the landfill where it will biodegrade in a relatively short amount of time. In addition, the industry is moving toward renewable sources, like algae, for plastic production, improving biodegradable plastics even further. For now, bring your reusable bags, or choose a plastic bag and reuse it or recycle it, and keep up with latest developments on the biodegradable plastics front.

Plastic Disclosure Project Will Make Companies’ Progress Public

Photo courtesy of bormioliroccoplastics.com

In September 2010, the Clinton Global Initiative (CGI) announced the launch of the Plastic Disclosure Project to publicly track and report businesses’ plastic use.

The concept is very familiar to the already implemented Carbon Disclosure Project, an online database where thousands of international organizations annually disclose their greenhouse gas emissions and climate change strategies.

The Plastic Disclosure Project would survey companies on the types and quantities of plastic used in their operations and distribution processes as well as their overarching goals and management plans when it comes to their use of plastic. CGI’s goal is that the results of these surveys be used not only by the companies themselves, but also managers and investors at other firms and businesses when considering how to save money, whether efficiency could be improved with new packaging designs, and if material restrictions are necessary.

When enough of this information reliably gathered and made public, the hope is that it will be utilized in all the major financial and policy-making decisions at companies, leading to reduced negative environmental, waste and health impacts around the world.

CGI has already secured $5 trillion in investments for the Plastic Disclosure Project, with the survey managed by Project Kaisei and Kaisei’s partners, The Association for Sustainable and Responsible Investment in Asia, and the Hong Kong University of Science and Technology. Doug Woodring, co-founder and director of Project Kaisei, points out that the severity of the harm plastic has done to us and our environment we are only now coming to understand. “Global consumption of plastic has outstripped our infrastructure in waste management,” Woodring says.

Photo courtesy of designmind.frogdesign.com

The first survey is scheduled for the first half of 2011, and Credit Suisse, a financial services company that advises businesses around the world, has already agreed to include plastic-related strategies and issues in their analysis of the environmental and social impacts of portfolio companies. Additionally, questionnaires will be circulated on behalf of the investors to a global list of corporates, especially in sectors which are identified as having significant plastic footprints.

It’s crucial that businesses take major steps toward more responsible manufacturing and management of plastics, since their actions and decisions so often drive those of consumers. Traditional plastics are hazardous to the environment and humans’ health because they have such a long lifespan; they break down into ever smaller pieces but never fully return to natural elements. The organization Rise Above Plastics says, “With the exception of a small amount that has been incinerated, virtually every piece of plastic that has even been produced still exists in some shape or form.”

The solution to the plastic pollution issue involves effectively using and reusing no more than we absolutely need and reducing the amount of non-biodegradable plastic that ends up in the environment. Companies who commit to the Plastic Disclosure Project will be leading an example to other companies and the public that simple actions like supporting biodegradable packaging, for example, ENSO Bottles, can add up to make a huge, positive change.

For more information on CGI, visit the organization online here.