Recently I have become extremely aware of the packaging of different products. Water bottles, flavored water, protein powder, gum, candy, food, soda, gum, shampoo, lotions, feminine products, toothpaste etc. all wrapped up in packaging to be sold and quickly thrown away never to be seen by the consumer again.
Whether a brand chooses to use earth friendly packaging materials (ex. ENSO plastics) standard plastic, or other materials, the way the product is packaged is carefully engineered in a way to grab potential customers attention.
Does Deceiving packaging really work?
Have you ever experienced a moment in a store where the packaging of a product looks so good that you purchase it and the product well, just ends up being disappointing? I know that I have. One time I purchased a flavored water that had juicy fruits, water splashes, and a vibrant name on the packaging. When I opened the drink and took a sip, I was so disappointed. There was no fruity flavor, vibrancy, or juiciness…it wasn’t even as quenching as plain water. Since then I have not purchased the drink again.
If the product does not live up to its packaging chances are people will eventually switch to a different product or brand. But if brands can convince customers to make that one purchase, is that successful to them? If two competing brands are exactly the same but one has better packaging, does that brand win?
Another thought, can packaging ever be so good that it gains loyal customers just because of its packaging?
These are just some things to think about. Next time you’re in a store try to be aware of what you’re thinking when choosing a product(s). Let me know how much you let packaging influence your decision! I am interested to hear everyone’s thoughts on this topic.