ENSO Plastics won over PACK EXPO attendees and exhibitors with their simple yet in your face marketing strategy.
A young woman, wearing a cleverly designed skirt from single use plastic waste and a sign stated “Is your packaging Biodegradable. ENSO plastics” As she walked down the aisles, heads turned, and people had to ask “Okay, you gotta tell me, What is ENSO?”
With the thousands of dollars spent adorning booths with hopeful marketing tactics, its refreshing that something as simple as in your face, emotionally jarring marketing can get your message across more successfully.
Got a photo of the plastic dress girl? Make sure to post it on ENSO’s facebook wall!