Tag Archives: beverage packaging

ENSO Plastics smart marketing at PACK EXPO

ENSO Plastics won over PACK EXPO attendees and exhibitors with their simple yet in your face marketing strategy.

A young woman, wearing a cleverly designed skirt from single use plastic waste and a sign stated “Is your packaging Biodegradable. ENSO plastics” As she walked down the aisles, heads turned, and people had to ask “Okay, you gotta tell me, What is ENSO?”

With the thousands of dollars spent  adorning booths with hopeful marketing tactics, its refreshing that something as simple as in your face, emotionally jarring marketing can get your message across more successfully.

Got a photo of the plastic dress girl? Make sure to post it on ENSO’s facebook wall!

 

girl in plastic outfit at PACK EXPO

2011 Global Packaging Design Awards

Think your beverage packaging has what it takes to be Award Winning?! You must enter this competition, show off your design(s) and get the notoriety you deserve!

Beverage World magazine announced in their June issue that they are currently accepting entries for their 2011 Global Packaging Design Awards. The competition is open to any and all beverage packages introduced since September 2010. Entries will be judged on a variety of elements including graphic design and structural innovation. The deadline to submit your package is September 1, 2011. Award winners will appear in the November print edition of Beverage World and on beverageworld.com the same month. Winners will be recognized as the best in beverage packaging from all over the world so don’t miss your chance to be acknowledged. The submittal process is EASY! They are currently accepting samples of the package you wish to enter (samples are preferred) but you can also submit a photo or rendering by e-mail.

This is a great opportunity for all brands including those that have used ENSO Plastics to show off their earth friendly packaging and design.

How to enter

For those sending a sample
If you would like to send a sample of your package you need to e-mail Beverage World Managing Editor Andrew Kaplan at akaplan@beverageworld.com with the subject line “Packaging Awards” for information on where to ship your package. Don’t forget, the deadline to submit your package is September 1, 2011 .
For those e-mailing a photo or rendering
If you would rather  send a photo or rendering, you need to e-mail Beverage World Managing Editor Andrew Kaplan at akaplan@beverageworld.com with the subject line “Packaging Awards” and you must include the following information (Remember the deadline to submit your package/photo/rendering is September 1, 2011 .)

• Brand Name
• Beverage Company Name
• Design firm name and location
• Name of key packaging supplier(s)
• Contact person’s name, e-mail, phone number & address
• A brief write-up explaining why the package should win

If you have any questions about the packaging awards, please contact Andrew Kaplan at akaplan@beverageworld.com or (347) 494-5731

Below are photos of beverage packages that I find extremely successful in the areas of design and marketing!


 

 


neuro drink

 

paper water bottles 360

 

 

fruit drinks

 

 

 

milk in glass bottle

 

 

gloji packaging

 

 

ping packaging

 

 

 

north pole