Striving for growth and improvement is a fundamental part of the human experience. We, as a whole, are never satisfied with status quo. This is true both personally and as a society. If one were to travel back in time to the beginning of any industry; we would discover a couple of things; industries began with the initial ideals of improving lives, they utilize best of current knowledge and understanding to bring those ideals to the masses and they improve over time. We can clearly see that as time marches on from the beginning days of each industry, the knowledge and understanding changes; resulting in improvements, wide acceptance and change.
History is riddled with examples of industries beginning as young ideas then growing and maturing over time to become well-established. In doing so, they’ve added essential improvements to the quality of life for mankind and often overcome significant opposition in the process.
It’s easy to take look at where we are today in industries such as aviation, space exploration, manufacturing, construction, education, legislation, science, and many others and forget the massive changes that have taken place since the beginning of each of these industries began.
- Human flight was only dreamed of until the first powered flight by the Wright brothers in 1903 (which lasted only 12 seconds!). Through improved technology we now fly not only across the world daily but into space as well!
- Copernicus suggested that the earth revolves around the sun in the early 1500’s. Books written supporting this theory were banned and supporters were persecuted and executed for heresy. In fact Galileo was ordered by law to not hold, teach or defend this concept. Today, we accept this theory as common knowledge.
- People laughed at Henry Ford’s “horseless buggy”. Today it is not only an essential mode of transportation, but we are finding better ways to prevent pollution and conserve energy resources consumed by these “horseless buggies”.
Industries begin just as the examples above, with the best knowledge available and often a bit of controversy. However they are regularly improving as a result of lessons learned, developments of new processes and protocols, scientific breakthroughs, and having a better understanding of what questions to ask; as well as knowing what issues to focus on and allocate resources to.
The story of ENSO is no exception to this process. ENSO was created with the mission to change the world in the way we handle plastics – we want to solve the world’s plastic pollution issue. Following more than a year of research to understand the plastic pollution issues; we developed ENSO additives. This additive is designed to enhance the biodegradation of standard plastics and allows the plastic material to recycle along with standard polymers.
ENSO utilizes the best of science’s understanding, processes and protocols to test and validate our technology. As our industry matures we recognize that it is no different than the many industries that have come before us. This industry is young and has much maturing to work through. The culture of ENSO to improve the life of mankind with solving the plastic pollution issue does not make us shy away from the growing pains that happen with young industry and we are in the forefront, pushing the envelope by improving the science, process and protocols associated within this industry. This does not come without hurdles, but as we see from the examples throughout history of matured industries, the key to success is continually improving the science, knowledge and education of our products. ENSO is dedicated to this continued maturation and the value that this provides to the industry and our environment.