We all know that the biodegradable plastics industry is just in its infancy. What many might not be aware of is all of the “back end” work that ENSO has been doing for the market. ENSO Plastics is doing many things to provide value to the plastics industry as it applies to the environment. Offering solutions for plastic to serve its useful life, and once disposed of be valuable both as recycled material and within landfill environments, is part of the big picture. ENSO also provides market value and legitimacy in ways unlike typical corporate organizations and much more as a not for profit, or NGO.
ENSO has an environmental mission that remains pure throughout our business activity. Part of the mission requires us to honestly look at the REAL impacts of our activity and integrate REAL solutions. We realize the need to foster legitimacy in our industry that will be of benefit to not only our customers; but to the market as a whole, and even our competitors. We believe that just “slinging” product for the sake of profit is not being a responsible steward of our environment, and is culturally at odds with the way we feel here at ENSO. We are in this to change the way the plastics industry and consumers alike view and treat plastic.
In creating this monumental change in such a vast industry, like plastic, there is a massive amount of education and legitimate data that needs to be presented. Unfortunately, there is the fact that traditional business is done with the idea that competition does not want anyone else to succeed. Because of this dynamic new industry and its complexities, ENSO is doing things non-traditionally and has seen the needs of the market and responded appropriately.
We have brought together the world’s top experts in different fields of science to bring the most compelling and comprehensive data collecting to help foster the growth of this particular industry, and to bring value to brands and manufacturing all the way to the end consumer. All in an effort to further the knowledge and acceptance of what we consider to be a “turn in the traditional plastics market”. Bringing together top polymer and engineering scientists like Georgia Tech’s Research Institute (GRTI) Materials Center; as well as the University of North Carolina State, and the Department of Civil, Construction, & Environmental Engineering is only part of the effort ENSO has undergone to develop the understanding and education of our marketplace and its regulating bodies. Much of this effort is ongoing as this technology is new, and more applications will bring new questions specific to its market.
The important precept ENSO Plastics takes very seriously is that in order to go to market with a product, credible and repeatable scientific data needs to be the foundation of all innovation. Second to that precept is the need for the innovation itself to be a major positive for the environment. Without these two keys, a product is only interested in one thing – taking advantage of environmental marketing opportunities with no positive impact on the environment; in other words, GREEN WASHING.
Having the support and “backing” of world class institutions and experts in their fields eliminates these basic concerns; as these entities will not stand for anything other than scientific truth. The market is full of political and personal manipulation, seeking only to bring certain products to market, while attempting to discredit or eliminate others from the market. ENSO is set apart from this kind of business model by only seeking credible, non-biased individuals and institutions to work with. This is a higher standard that state and federal regulators have to appreciate because the industry does not get more knowledgeable, independent and credible than the world’s leading experts. -Del Andrus