Category Archives: Green Marketing

Reusable Shopping Bags Not Risk Free

The newest fad: The Reusable bag .




Reusable bags are being greatly pushed against the single use plastic bag and people seem to be latching on to the concept. It sounds like a good enough idea, and with all the design options you can really expressive yourself, but is the reusable bag really risk free? Just like many new products there may be some drawbacks that weren’t discovered before becomingso popular and “savior-esque.” The Department of Soil, Water and Environmental Science at the University of Arizona and the School of Public Health at Loma Linda University conducted a study called the Assessment of the Potential for Cross Contamination of Food Products by Reusable Shopping Bags. Now I am going to brief you on the results of this study!

So what is “Cross contamination” ?

Cross contamination occurs when disease-causing microorganisms are transferred from one food to another.

The assessment was divided into 3 Phases

1. Determine the occurrence of bacteria and bacteria of health concern in reusable shopping bags
2. Determine the potential for microbial cross-contamination in reusable shopping bags
3. Evaluate and recommend the washing/bleaching procedures necessary to decontaminate reusable shopping bags

They started off by collecting bags from consumers entering grocery stores in the San Francisco Bay area, Los Angeles and Tucson, Arizona. 84 bags total were collected, 25 from LA, 25 from San Francisco and 34 from Tucson. All but 4 of these bags were woven polypropylene (a little softer than polyester which is what a typical plastic bottle is made out of.) Each bag owner was interviewed on bag usage, storage, and cleaning procedures. (4 unused reusable bags were also purchased and tested)

 

And the Results are in…

Large numbers of bacteria were found in all but 1 bag & coliform bacteria in half.

E-Coli was identified in 12% of the bags & a wide range of enteric bacteria & pathogens.

After meat juices were added to bags & stored in car s for 2 hours, bacteria increased 10-fold.

 

 

How to Clean your bags?

Hand or machine washing was found to reduce the bacteria in bags by >99.9%. So if you clean your bag after every separate use, you should be good! (Don’t forget to think of the water and energy that adds up over time)

 

What were the bag owners habits?

Cleaned bag at home?
97% No
3% Yes

Days bags were used in a Week?
49% 1 day
22% 2 days
18% 3 days
3% 4 days
2% 5 days
3% 6 days
3% 7 days

Bag used Soley for Groceries?
70% Yes
30% No

Other uses of Bag?
57% Other Shopping
19% Clothes
10% Books
9% Snacks
5% Biking Supplies

Separate Bags for Meats & Vegetables?
75% No
25% Yes

Transport in Car?
55% Trunk
45% Backseat

Stored at home?
55% Yes
45% No

 

As you are learning these bags get pretty filthy and are brought back into stores, which is proven to be not at all sanitary. So if reusable bag users do not make the continuous effort to keep their bags clean maybe this isn’t  the cleanest solution to the single-use plastic bag problem, why not explore another option like using Earth friendly  biodegradable and recyclable plastic instead, Like ENSO?

Take a few min to read the rest of the assessment it’s definitely worth your time!
http://www.llu.edu/public-health/news/news-grocery-bags-bacteria.page

 

 

How do You Know if your plastic is ENSO?

How do you know if it’s ENSO??

 

You might be thinking, Wow this ENSO plastic product not only sounds green but it actually is green! Biodegradable and Recyclable, you will no longer experience guilt because you cannot recycle and your effort to be green has failed because ENSO plastics WILL biodegrade. It is just so simple and natural, the way things should be. The way all plastic products should be.

But what once seemed like an easy decision like running into the store and grabbing the first water bottle you see, now comes with options and requires a second thought. That thought being, which one of these bottles offers the best environmental benefits? The answer is ENSO. Make sure to check for our logo, if it’s not there read the labeling to be sure you’re choosing a Naturally Biodegradable bottle that is also Recyclable. (Not all brands choose to include our logo in their marketing strategy)

For those wanting to make decisions that will nurture our Earth I have compiled a list of some of the brands that use ENSO plastic (not all inclusive). Next time you are in a store look for these brands ! Some of these you probably see quite often and had no idea they were made with ENSO, right? Well now you know, so make the wiser more informed decision and choose products that use ENSO every chance you get. The more consumers are aware and wanting to choose the ENSO option, the more manufacturers will be willing to make a change and go ENSO as well. Lets take control of our waste and get this world on the right track.

Redleaf
Native Waters
Global Garden Friends
Northern Chill
Culligan
Callaway Blue
Melwood Springs
Sparkle Springs
Balance Water
AquaMantra
Ritual Cleanse
Project 7
Earth Water
Quantum Health Beverage
Nordstroms Department Stores
Life Ionizers
Pacific Caps
Texas Rain
Highland Premium
Ogallala Water
McClellan Mountain Spring Water
Crystal Falls
Green Solutions (PP and PE food storage containers)
Oasis Water
Natures Purest
Clarepak

Labeling is a part of Education

 

 

With all of the amazing efforts to create products that push toward a more green disposal process consumers are being left holding the product and feeling a little unsure  just how to dispose of it. This is due to a lack of understanding terminology and a lack of           clear labeling on the products. The first product that comes to mind when I think of this topic is Sun Chips. According to the Sun Chips website they have the first 100% compostable chip bag. There website includes a section called “Composting 101” that explains the process of disposal that can be found here Compostable Packaging 101 – Sun Chips

This is great but what do the actual bags tell you to do? On the back of the Sun Chips bag it states that in about 13 weeks there will be a “breakdown into compost in a hot, active home or industrial compost pile”  it then states “Don’t compost yet? Learn more about our bag, what it’s made of and how to compost effectively at www.SunChips.com”  The bag is vague and pushes consumers to visit their website to actually learn how to dispose of it. There’s nothing wrong with this but if you are driving in your car on a road trip you may find it tempting to just chunk the bag in the garbage rather than holding on to it until you get home so you can visit the website and learn how to compost it. If the labeling on the back of the bag just gave the instructions I think consumers would see that the whole process is so simple.

By making consumers go visit your website it seems like there is too much information to include on the bag and that can seem daunting to a consumer. We live in a world where people want instant information at their fingertips. Why not just include the instructions on the labeling of the bag?  This blog is not picking on Sun Chips but simply just recognizing that if companies were to label products more clearly we as consumers would know just how to dispose of the products instead of just giving up because we do not understand.

 

Here are some key terms you should know to help you better understand all those labels out there.

 

Industrial composting refers to large scale composting systems that are being used more commonly as an alternative to landfills. Here is a short video that will show you an example industrial composting. More info here

Home composting refers to a process that can be done in most backyards in a homemade or manufactured compost bin or even an open pile. The bins should include 4 ingredients: nitrogen, carbon, water and air.  For more details on home composting visit this site More info here

Biodegradation refers to when plastic or any other material degrades over a period of time.  Biodegradation can occur in either aerobic (with oxygen) or anaerobic (without oxygen) environments.

ENSO plastics do not begin to biodegrade until the plastic is placed into a highly microbial environment i.e. landfill.  Once placed in a microbial environment the ENSO additive has a microbial attractant to help facilitate microbial colonization. Once microbes have colonized on the plastic they digest the additive which causes the production of specific enzymes within the microbes. These enzymes are the key to plastic biodegradation. The microbes break down the resulting material through atomic reorganization to use some of the atoms as energy and leaves behind either methane (anaerobic) or CO2 (aerobic) and inert humus.  Having the plastic biodegrade from microbial digestion is the natural process of everything and does not leave behind any polymer residue or toxic materials.

Degradation can be initiated by oxygen, ultra violet light or heat.  In many cases these products begin to degrade the moment they are manufactured which leads to a shortened useful life. When something is degradable it means the plastic is only broken down or fragments into smaller and smaller pieces and will never completely disappear.

 

 

 

 

 

 

 

 

 

This Valentine’s Day Give Your Sweetheart a redleaf

This Valentine’s Day, instead of chocolate and diamonds, give your sweethearts something they’ll really love: redleaf water in their new BIO BOTTLE. The BIO BOTTLE is a first of its kind: a recyclable and biodegradable bottle developed by ENSO Bottles.

“We’re thrilled to have redleaf water using ENSO biodegradable bottles. Working together with redleaf is going to have a huge impact on helping the environment. It is only natural that a genuine display of commitment and corporate responsibility has magnetized the redleaf brand”

Earth-conscious consumers have long embraced redleaf’s unique high oxygen, mineral rich water to quench thirst and refresh their body. redleaf‘s passion to improve the environment is reflected in the design of its facility that boasts no water waste during bottling.

“redleaf’s mission is to provide our Ultra-Premium Canadian water in guilt-free BIO BOTTLES – and now that has become a reality!” said redleaf COO Dave Hillis. By embracing biodegradable technology from ENSO, redleaf is giving consumers the opportunity to take responsibility for a healthier earth.

redleaf’s BIO BOTTLE is a step in the right direction to further reduce the impact that empty water bottles have on the environment. Now consumers can recycle like they always have, but if an empty BIO BOTTLE ends up in a landfill it will biodegrade naturally, like any other organic matter.

“We’re thrilled to have redleaf water using ENSO biodegradable bottles. Working together with redleaf is going to have a huge impact on helping the environment. It is only natural that a genuine display of commitment and corporate responsibility has magnetized the redleaf brand,” said Danny Clark, President of ENSO.

redleaf is sweeping across the Mountain West Region of the U.S. and can be found in major grocery stores such as Fry’s, Albertsons, and Bashas’ as well as several prestigious American athletic events, including Los Angeles Angels and Oakland Athletics Spring Training.

About ENSO Bottles

ENSO Bottles, based in Phoenix, Arizona, is an environmental company dedicated to creating “Bottles for a Healthier Earth.” ENSO bottles are designed to be recycled or if thrown away, biodegrade naturally. Learn more about reducing plastic pollution and improving our environment at ensobottles.com.

About redleaf water

redleaf is North America’s only ultra-premium bottled water. It starts with great water from a naturally renewable source in the Canadian Rockies and is made better through a state-of-the-art purification and bottling process. It is the industry’s most advanced way for making great tasting, healthy water. For more information, visit redleafwater.com.

Pitt Researchers: Plant-Based Plastics Not Necessarily Greener Than Oil-Based Relatives

Biopolymers are the more eco-friendly material, but farming and energy-intense chemical processing means they are dirtier to produce than petroleum-derived plastics, according to study in Environmental Science & Technology

Contact: Morgan Kelly | mekelly@pitt.edu | 412-624-4356 | Cell: 412-897-1400

PITTSBURGH—An analysis of plant and petroleum-derived plastics by University of Pittsburgh researchers suggests that biopolymers are not necessarily better for the environment than their petroleum-based relatives, according to a report in Environmental Science & Technology. The Pitt team found that while biopolymers are the more eco-friendly material, traditional plastics can be less environmentally taxing to produce.

Biopolymers trumped the other plastics for biodegradability, low toxicity, and use of renewable resources. Nonetheless, the farming and chemical processing needed to produce them can devour energy and dump fertilizers and pesticides into the environment, wrote lead author Michaelangelo Tabone (ENG, A&S ’10), who conducted the analysis as an undergraduate student in the lab of Amy Landis, a professor of civil and environmental engineering in Pitt’s Swanson School of Engineering. Tabone and Landis worked with James Cregg, an undergraduate chemistry student in Pitt’s School of Arts and Sciences; and Eric Beckman, codirector of Pitt’s Mascaro Center for Sustainable Innovation and the George M. Bevier Professor of Chemical and Petroleum Engineering in Pitt’s Swanson School. The project was supported by the National Science Foundation.

The researchers examined 12 plastics—seven petroleum-based polymers, four biopolymers, and one hybrid. The team first performed a life-cycle assessment (LCA) on each polymer’s preproduction stage to gauge the environmental and health effects of the energy, raw materials, and chemicals used to create one ounce of plastic pellets. They then checked each plastic in its finished form against principles of green design, including biodegradability, energy efficiency, wastefulness, and toxicity.

Biopolymers were among the more prolific polluters on the path to production, the LCA revealed. The team attributed this to agricultural fertilizers and pesticides, extensive land use for farming, and the intense chemical processing needed to convert plants into plastic. All four biopolymers were the largest contributors to ozone depletion. The two tested forms of sugar-derived polymer—standard polylactic acid (PLA-G) and the type manufactured by Minnesota-based NatureWorks (PLA-NW), the most common sugar-based plastic in the United States—exhibited the maximum contribution to eutrophication, which occurs when overfertilized bodies of water can no longer support life. One type of the corn-based polyhydroyalkanoate, PHA-G, topped the acidification category. In addition, biopolymers exceeded most of the petroleum-based polymers for ecotoxicity and carcinogen emissions.


Once in use, however, biopolymers bested traditional polymers for ecofriendliness. For example, the sugar-based plastic from NatureWorks jumped from the sixth position under the LCA to become the material most in keeping with the standards of green design. On the other hand, the ubiquitous plastic polypropylene (PP)—widely used in packaging—was the cleanest polymer to produce, but sank to ninth place as a sustainable material.

Interestingly, the researchers found that the petroleum-plant hybrid biopolyethylene terephthalate, or B-PET, combines the ills of agriculture with the structural stubbornness of standard plastic to be harmful to produce (12th) and use (8th).

Landis is continuing the project by subjecting the polymers to a full LCA, which will also examine the materials’ environmental impact throughout their use and eventual disposal.

<table style="cursor: default; margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; width: 600px; border: 0px dashed #bbbbbb;" border="0" cellspacing="0" cellpadding="0" align="center">
<tbody>
<tr>
<td style="width: 50px; text-align: center;"><strong>Polymer</strong></td>
<td style="width: 50px; text-align: center;"><strong>Material</strong></td>
<td style="width: 10px; text-align: center;">&nbsp;<strong>Green Design Rank</strong></td>
<td style="width: 10px; text-align: center;"><strong>LCA Rank</strong></td>
</tr>
<tr>
<td style="width: 50px;">Polylactic acid-NatureWorks (PLA-NW)</td>
<td style="width: 50px;">Sugar, cornstarch</td>
<td style="width: 10px; text-align: center;">1</td>
<td style="width: 10px; text-align: center;">6</td>
</tr>
<tr>
<td style="width: 50px;">Polyhydroxyalkanoate-Stover (PHA-S)</td>
<td style="width: 50px;">Corn stalks</td>
<td style="width: 10px; text-align: center;">2</td>
<td style="width: 10px; text-align: center;">4</td>
</tr>
<tr>
<td style="width: 50px;">Polyhydroxyalkanoate-General (PHA-G)</td>
<td style="width: 50px;">Corn kernels</td>
<td style="width: 10px; text-align: center;">2</td>
<td style="width: 10px; text-align: center;">8</td>
</tr>
<tr>
<td style="width: 50px;">Polylactic acid-General (PLA-G)</td>
<td style="width: 50px;">Sugar, cornstarch</td>
<td style="width: 10px; text-align: center;">4</td>
<td style="width: 10px; text-align: center;">9</td>
</tr>
<tr>
<td style="width: 50px;">High-density polyethylene (HDPE)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">5</td>
<td style="width: 10px; text-align: center;">2</td>
</tr>
<tr>
<td style="width: 50px;">Polyethylene Terephthalate (PET)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">6</td>
<td style="width: 10px; text-align: center;">10</td>
</tr>
<tr>
<td style="width: 50px;">Low-density polyethylene (LDPE)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">7</td>
<td style="width: 10px; text-align: center;">3</td>
</tr>
<tr>
<td style="width: 50px;">Biopolyethylene terephthalate (B-PET)</td>
<td style="width: 50px;">Petroleum, plants</td>
<td style="width: 10px; text-align: center;">8</td>
<td style="width: 10px; text-align: center;">12</td>
</tr>
<tr>
<td style="width: 50px;">Polypropylene (PP)</td>
<td style="width: 50px;">Fossil fuels</td>
<td style="width: 10px; text-align: center;">9</td>
<td style="width: 10px; text-align: center;">1</td>
</tr>
<tr>
<td style="width: 50px;">General purpose polystyrene (GPPS)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">10</td>
<td style="width: 10px; text-align: center;">5</td>
</tr>
<tr>
<td style="width: 50px;">Polyvinyl chloride (PVC)</td>
<td style="width: 50px;">Chlorine, petroleum</td>
<td style="width: 10px; text-align: center;">11</td>
<td style="width: 10px; text-align: center;">7</td>
</tr>
<tr>
<td style="width: 50px;">Polycarbonate (PC)</td>
<td style="width: 50px;">Petroleum</td>
<td style="width: 10px; text-align: center;">12</td>
<td style="width: 10px; text-align: center;">11<span style="color: #494949; font-family: Verdana, sans-serif; font-size: small;"><span style="font-size: 12px;"><span style="color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: x-small;"><span style="font-size: 10px;"><br /></span></span></span></span></td>
</tr>
</tbody>
</table>