Author Archives: jennifer.clark

About jennifer.clark

Jennifer Clark is the head of operations and fInance at ENSO Plastics, you can find contact information for ENSO Plastics by visiting our Contact page here on this site or by visiting www.ensoplastics.com.

Pack Expo’s Trashiest Girl Speaks Out!

Houston, we might be the problem!

Pack Expo – Las Vegas, my first major event within the “plastic industry” and it was a very eye-opening experience for me.

I went to this convention in a dress that was made completely out of plastic “trash.” I was very nervous to be in public dressed in what could be construed as a controversial outfit; however, the second I walked into the door I could tell that most people were going to be receptive and accepting of my “statement.”

I thoroughly enjoyed being at Pack Expo. I had a lot of fun walking through the aisles and meeting so many great people. I was often stopped and asked by many of the attendees to just take a picture with me and then was asked why I was wearing this particular outfit. Unfortunately, most people didn’t quite understand what was behind the sentiment of my plastic dress and they thought I was there to endorse recycling. My colleagues and I were able to take the opportunity to share with so many people that even though we think recycling is great, it’s not enough and that there are more options for being truly sustainable.

Something that I think the plastic industry would be more cognizant of, is recycling and sustainability. However, there weren’t even recycle bins at Pack Expo (well, there was actually only one recycle bin that I saw. There were, however, bins for garbage at practically every corner) This is definitely indicative of the sustainability problem we face. Most of the plastic discarded doesn’t even get recycled, it ends up in landfills. The entire Pack Expo is a reflection of the plastic packaging industry and yet they didn’t even offer a sustainable option for discarding plastic refuse from the show. Not to mention that on the final day when booths were being torn down, workers were just throwing away huge piles and handfuls of plastics into the garbage.

If we, the “experts” in plastic packaging, don’t come up with solutions for sustainability the problem is only going to get worse. For being an event encompassing the plastic packaging industry, I was very surprised to learn that people in this industry aren’t more concerned with the end of life of their plastic packaging. I thought for sure that the people in this business would realize that recycling just isn’t enough.

I wore a dress made out of plastic bags and packaging to make a point that represented the many items on my dress would not be recycled; but would ultimately end up in a landfill. What happens to all that plastic when it’s not recycled and gets discarded? Right now, nothing happens; it will stay buried in a landfill for thousands of years. Doesn’t it make sense to think that more should be done?

Unless you’re doing something with your packaging to make it more sustainable; you’re part of the problem!

Manufacturers Beware!

Have you ever thought about where your plastic garbage goes?

Shopping for items packaged in plastic may end up costing you more in the long run; that is, if you discard the packaging incorrectly. The same could be true for plastic manufacturers if California passes their latest bill (Assembly Bill 521) on “extended producer responsibility”.

Right now; in San Francisco, California it is against the law to not recycle your trash. That’s right…you; as a law abiding citizen must separate all of your garbage, recyclables, and compostable items. To ensure that all citizens are complying with this law, trash auditors check garbage bins the night before it is scheduled for pickup. If you do not comply after several warnings, the non-complying residents will receive fines and/or have to take educational classes on recycling.

Taking this a step further, California is now working towards making plastic manufacturers responsible for the end of life of their product; ultimately, charging hefty fines for material that is not disposed of properly. (This, after recently making the word biodegradable illegal on labeling)

So who is responsible for all of this plastic pollution that is littering our oceans and filling our landfills? Is it the consumer? Is it the plastic manufacturer? Is it the recycling industry? (Who happens to discard more plastic than it recycles.) California may think they are doing the right thing by penalizing those who are in the path of plastic – from beginning to end – but they’re not supporting or encouraging better solutions…so who’s fault is it, really?

Despite whose responsibility this may be; it leads to a very important question…”Why are we not producing plastic that is biodegradable or even marine degradable? And, (ok, two questions) if there is a solution, why, as consumers and manufacturers, are we not jumping on that solution?”

I think that if there is a solution to this plastic pollution problem and a plastic manufacturer is using a product that is proven to be biodegradable and/or marine degradable, they are showing their end-of-life responsibility and it should be encouraged and rewarded amongst those companies; as well as, consumers who use such a product.

Does such a product exist?

Yes!

ENSO Plastics has created an additive, that when added to the plastic manufacturing process will cause the plastic to become biodegradable; as well as, marine degradable. There are two customizable blends that offer many options to manufacturers – ENSO RESTORE and ENSO RENEW.

This is the solution California needs to recognize, before they start penalizing all of their citizens and plastic manufacturers. California may want to make the people responsible, but I think the state needs to be responsible by allowing new technology and better options for their residents and local commerce.

Wake up California! The solution is staring you in the face!

Destination: Garbage Island

I’ve heard stories over the years about “islands”, out in the middle of the oceans, which are created completely from discarded plastic. It’s hard to believe that such a place would exist. I recently watched the documentary, “Garbage Island”, by Vice. This documentary proved there is no such island, at least not in the terms of plastic patches so thick you could walk on them.

What is actually out there; 1,000 miles from any landmass, is much worse than a simple growing patch of used up plastic. There are vortexes, holding in tons of broken down plastic particles from the plastic that doesn’t sink (LDPE, HDPE). This plastic floats along the currents of the ocean, breaking down year after year from the sun and the salt water, ultimately finding its home in and around the slower currents of the gyres.

It would be relatively easy to scoop up all the large items of trash and clean up our oceans, but the small, usually microscopic, size pieces of plastic particles would be nearly impossible to clean up. All marine life has to live in an environment that is ultimately becoming toxic. They ingest the plastic particles and, in turn, we ingest the seafood.

How do we limit the amount of plastic that is ending up in our oceans? This isn’t a problem only confined to the United States, this is a worldwide problem. It’s not enough to just know where our plastic products are ending up, i.e. being recycled, landfill, etc. We should also be more aware of what types of plastics are being used and how their end of life is affecting our environment.

ENSO Plastics Restore is leading edge technology that gives plastic material biodegradability in landfills; and ENSO’s Renew resin will make plastic marine degradable. This is a solution that can solve the plastic pollution problem in our oceans. A solution that needs to addressed; because once the plastic is out of our hands, it’s up to nature to take care of the rest.

Don’t Be An Environmental Honey Badger

Think for a moment that you’re at the drugstore picking up a few items. Some products you may be loyal to, others you may be trying for the first time. Would the packaging play a role in what you buy at the store? Would you consider buying something in a recyclable container before buying a product with packaging that will go into the garbage?

Maybe you don’t care where it ends up. Maybe you do. Did you know that even if you were to you choose the packaging that says it can be recycled, will most likely end up in a landfill anyway? Surprising, I know! Don’t feel bad, most people don’t know this.

In an effort to be “green” those consumers, conscious of the environment, tend to purchase items with recyclability. Even though you may choose a product based on the “green factor” of its packaging being recyclable, ninety-four percent of recyclable products will end up in a landfill. Turns out your efforts to be “green” are mostly moot.

Recycling is a misnomer. I’m not suggesting that we stop putting items in our green recycling can on recycle day. Six percent of our recyclable items get recycled. I’m suggesting we take a closer look at where our products and its packaging are ending up.

What if you are the person who doesn’t care where the packaging goes? You throw it in the garbage and it magically disappears when that big truck stops in front of your house once a week and dumps all your problems. Not your garbage anymore, but it’s still your problem. How can it still be my problem you ask? Because you, along with me, along with billions of other people live on this earth. And what we do to our planet affects us all.

And for you do-gooders who buy “green” and recycle everything, nice effort! But, most recycling facilities are very picky about what they recycle. Do you know what happens to the material they don’t recycle? Yep, it ends up in a land fill.

Ultimately, a land fill seems to be the final resting place for most of our products’ packaging. Landfills that are quickly filling to capacity. Landfills that are full of packaging that will sit under the dirt for hundreds of years. It won’t be our problem by then, but it’s a problem we’re causing for the future. It’s a good thing if you’re wondering if there are any solutions to this environmental issue.

Biodegradable plastic is the solution. An additive added to the plastic manufacturing process that will allow the plastic to biodegrade when placed into a land fill. The plastic that is not recycled can now be discarded without worry that it will affect the environment.

Going “green”, as a consumer, is an end result not a purchasing result; unless what you’re purchasing will end “green”. Don’t be an environmental honey badger. Care enough to know where your products and its packaging are ending up.