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Paper, Plastic and BPA

Don’t be intimidated by the below article, it may be long but it is quite a good read! Some great points are made but it wise to keep in mind that BPA is not found in all types of plastics and is never found in PET which is what plastic bottles are made of. The photo the article uses shows a plastic bottle but just remember that BPA is not found in PET bottles.Too often are people confused by all the misleading information out there on the web. Hope you enjoy the article! Please leave a comment below!

Paper and Plastic: When Political Ideology Trumps Sound Science

http://www.american.com/archive/2011/september/paper-and-plastic-when-political-ideology-trumps-sound-science

By Jon Entine Thursday, September 1, 2011

Scientific institutions around the world reject bans on BPA. So why are politicians imposing them?
 

Well-meaning laws sometimes backfire. That’s especially true when they are passed in reaction to media frenzies driven by ideology rather than science. And that’s what’s happening in the United States and Europe, where advocacy groups are raising new alarms about bisphenol A (aka BPA), a controversial plastic component used to prevent spoilage in myriad products, including containers, dental sealants, and epoxy linings.

On Tuesday, the California State Senate approved a ban on baby bottles and sippy cups that contain BPA, with the measure now going to the Assembly for a final vote. Set to take effect next July, the ban was approved despite the fact that no governmental science-based advisory board in the world has concluded that BPA is harmful.

But political systems often operate with limited information and short time horizons, while much of science is complex and evolving. Bowing to relentless campaigns, restrictions on BPA used in baby bottles have been imposed politically in 11 states and in a few countries, such as France and Canada.

In a sidestep around the science, activists are aggressively turning up the heat on legislators around the world. The latest uproar involves the presence of miniscule amounts of BPA on thermal paper receipts printed at supermarkets or ATMs, and on the money that comes in contact with them. The brouhaha has touched off a swirl of recent media coverage, much of it just plain wrong.

Thermal paper has a chemical coating, usually made in part with BPA, which colors when heated during the development process. Greenpeace Germany just released an analysis of receipts collected from eight European supermarket chains—that’s right, just eight. There was not even a façade of scientific controls. Seven had traces of BPA or a related chemical, bisphenol S (BPS). The European press exploded with stories of the alleged harm faced by consumers, and a prominent French legislator called on stores to abandon paper containing either chemical, or face a legislative ban.

Political systems often operate with limited information and short time horizons, while much of science is complex and evolving.

Greenpeace was copying a media stunt run last year by the Washington-based Environmental Working Group, which co-sponsored the California legislation. EWG tested 36 registers from around the United States, finding BPA on 29 of them. There was no pretense that this was a scientific study, but the survey generated more than a thousand news stories. That’s because conventional wisdom among many journalists is that BPA should be banned. Just last week, the Portland Oregonian declared, “BPA represents a health risk,” trashed “industry lobbyists” for scuttling a state bill that would have partially banned the chemical, and called for new restrictions.

In June, Connecticut became the first governmental body to ban thermal paper containing BPA. The ban is set to take effect in two years, assuming the Environmental Protection Agency identifies a safe, commercially available alternative, or in four years even if it doesn’t.

Are these votes based on good science? Why are politicians imposing bans on BPA, when regulators and scientific institutions around the world have carefully reviewed the entire body of evidence about the chemical and have opposed calls for bans?

Endocrine disruption brouhaha

Anti-ban campaigners often cite two well-known but often misunderstood facts: toxics sometimes pose dangers to pregnant women and newborns and BPA shows up in the urine of more than 90 percent of adults and children. How do these two facts fit together? Are prospective mothers and infants exposed to dangerous levels of BPA, as many media reports reflexively suggest? What does the weight of evidence show about the effects of BPA?

We know that BPA has an estrogenic effect and may subtly impact endocrine function. But so do a variety of foods, such as tofu and many nuts, to no ill effect. To put this in context, BPA is less potent than the naturally occurring estrogens in these foods and 10,000 to 100,000 times less potent than the synthetic estrogen in birth control pills.

The critical concern is whether BPA gets into our system in its bioactive form at a level that would have anything beyond a mild impact. As of 2008, the scientific jury was out on that question. Some environmental groups had heatedly contended that studies on BPA which indicated little or no effect were not even worth considering if industry was linked to the research in any way. They argued that the only reliable studies were those done at universities or by government scientists.

Over the past decade, a string of small-scale studies, widely promoted by chemophobic advocacy groups, has led to a popular but not a scientific consensus that BPA may be harmful.

It’s prudent to be aware of potential conflicts of interest when evaluating studies, but anti-BPA campaigners have created a strawman in the way they portray the research landscape. There have been thousands of studies on BPA, most of which are called “exploratory” research done primarily at universities. Many consist of laboratory animals exposed to BPA by injection (more sophisticated studies administer BPA orally to more accurately mimic how humans are exposed) at doses hundreds or thousands of times higher than what humans face. In many of these smaller-scale studies, animals have suffered developmental abnormalities. In contrast, the most comprehensive studies—many funded by industry, but by no means all—have shown little or no effects.

Over the past two years, in an attempt to close the knowledge and controversy gap, five prominent international regulators or toxicology organizations reviewed thousands of BPA studies—government, university, and industry.

•    In January 2010, the U.S. Food and Drug Administration, relying on extensive data from the National Toxicology Program, rejected tighter restrictions on BPA, raised questions about the contradictory findings in “novel” small-scale studies, stated BPA “is not proven to harm children or adults,” and reaffirmed that the most reliable studies to date support “the safety of current low levels of human exposure to BPA.”

•    In September 2010, the 21-member European Food Safety Authority (EFSA) science panel reviewed 800 studies over three years and rejected a ban or a lowering of threshold exposure limits, concluding in particular that the data did not support claims that BPA induced neurotoxic effects.

•    In November 2010, the World Health Organization expert review panel on BPA said it would be “premature” to regulate or ban the chemical.

•    In April 2011, an evaluation of thousands of BPA studies by the German Society of Toxicology concluded, “The available evidence indicates that BPA exposure represents no noteworthy risk to the health of the human population, including newborns and babies.”

•    In July 2011, two Japanese oversight agencies combined to produce an extensive update of BPA policy, responding to what they wrote is “a tremendous amount of new information on BPA with regard to human health.” Their conclusion: no reproductive toxic effects; no carcinogenicity; no concern for skin contact; and no evidence of adverse neurotoxic effects. “The risk of BPA with regards to human health was believed to be very small.”

What’s more, U.S. regulators under President Obama have moved aggressively to fund researchers at several government laboratories to address the frequently heard complaint that the more robust studies are “tainted” by industry connections. Their findings:

•    No developmental neurobehavioral effects from BPA

The National Toxicology Program had expressed concern about the possible neurological impact of BPA, which had shown up in some small-scale rodent studies. Two well-designed studies done at separate EPA and FDA labs found no evidence for neurobehavioral effects from exposure to BPA.

•    No developmental effects of BPA on male reproductive organs

Some small studies, but not others, have suggested that BPA might impair the development of the reproductive organs of rats. In a comprehensive study, the EPA tested this thesis, using a potent estrogen as a baseline comparison. No effects were found from BPA exposure, although the estrogen did result in adverse effects.

•    BPA is efficiently metabolized and rapidly eliminated, making it unlikely to cause health effects

There was no pretense that this was a scientific study, but the survey generated more than a thousand news stories.

It is important to determine whether BPA is bioactive in humans or relatively harmless (as the CDC has reported). A series of studies on monkeys and rats found it is efficiently metabolized not only in adults, but also in pregnant animals, newborns, and the fetus. The mother processes bioactive BPA, rendering it harmless. What about in humans? In June, scientists from the FDA, Centers for Disease Control, and the Pacific Northwest National Laboratory published a study that had tracked the blood and urine of volunteers who ate lots of canned food over a 24-hour period, which exposed them to high amounts of BPA. The result according to lead author Justin Teeguarden:

“Blood concentrations of the bioactive form of BPA throughout the day are below our ability to detect them, and orders of magnitude lower than those causing effects in rodents exposed to BPA. For me, the simple takeaway is that if blood concentrations of bioactive BPA are much lower than those in this sensitive animal model, effects in the general human population seem unlikely at best.”

•    Fetus is not significantly exposed to bioactive BPA after oral exposure to mother

Almost all the concern about BPA’s effects has been generated by studies of developing animals or in maternal and fetal fluids and tissues. The research so far has been contradictory and difficult to interpret. To address flaws in prior research, a team with the National Center for Toxicological Research released a study in July concluding that the fetus is not significantly exposed to unmetabolized BPA after oral exposure to the mother.

In sum, over the past decade, a string of small-scale studies, widely promoted by chemophobic advocacy groups, has led to a popular but not a scientific consensus that BPA may be harmful. Now, independent scientists carefully examining that thesis are finding it wanting. The latest research suggests BPA is unlikely to cause adverse health effects because the body efficiently metabolizes and eliminates it. Yet, remarkably, none of these studies—state-of-the-art independent and government-conducted—has received anything more than token notice.

The dearth of popular articles reporting on the latest trends in BPA studies has established an unvirtuous cycle. Because most opinion and health writers rely more on Google than on science papers when writing their stories, they end up regurgitating outdated and increasingly alarmist conclusions, hardening ideological lines. That brings us to the hysteria du jour, thermal paper.

Thermal paper

BPA is less potent than the naturally occurring estrogens in these foods and 10,000 to 100,000 times less potent than the synthetic estrogen in birth control pills.

As the scientific consensus on BPA’s endocrine effects has shifted from amber to a cautious green, advocacy groups are turning away from the science toward populist campaigns. Thermal paper receipts are the latest battleground. Consider a recent report by the Environmental Health News (EHN), which was founded by one of the progenitors of the now questionable “endocrine disruptor” thesis. “Money is Dirty” highlighted a new study that found BPA transferred from paper receipts in wallets to currency and often showed “considerably high amounts.” That grossly misstates what authors Chunyang Liao and Kurunthachalam Kannan conclude. “The estimated daily intake of BPA through dermal absorption from handling paper currencies was on the order of a few nanograms per day,” they wrote—an amount that “appears to be minor.” Rather than a cause for alarm, as EHN presents it, this study demonstrates that even when the “worst case” exposure is taken into account, BPA exposures from money are still 140-thousand-fold lower than doses considered safe by worldwide regulatory authorities.

EHN also referenced a 2010 study by Sandra Biedermann and colleagues claiming, “up to 27 percent [of BPA found on humans who handle thermal paper] can be transported to the bloodstream within two hours of dermal exposure.” That’s inaccurate. Biedermann actually concluded, “The experiments did not enable us to determine whether or not BPA passes through the skin into the human metabolism.” The estimated exposure was miniscule even for store clerks handling receipts all day—42 times lower than the exposure dose considered potentially harmful—a level which itself has a built-in safety buffer of at least 100 times.

While scientists believe the presence of BPA on thermal paper or paper money is a non-issue, from the media we get groupthink and the reckless use of words like “tainted.” A web search couldn’t find one article citing last year’s influential World Health Organization panel, which pointedly concluded that BPA found in receipts was of “minor relevance.” Nor was there mention of the thermal paper study released in June by the precaution-obsessed Danish Environmental Protection Agency. It concluded, “Risk assessment shows … receipts do not pose a risk to consumers or cashiers who handle the receipts.”

Caveat emptor

So what’s the big deal, you might ask? Why not placate public opinion and just switch from BPA-based paper even if there is no evidence it causes harm? There has already been a move away from BPA-based thermal receipts. Consumer-focused companies care more about what customers feel than what scientists know. In May, Kroger, the nation’s largest grocery chain, announced it would get rid of BPA in register tapes by the end of this year. Whole Foods and Yum! Brands, owner of KFC, Pizza Hut, and Taco Bell, followed suit. But for shoppers, the operating headline might be “naïve consumer beware.”

Appleton Papers, the nation’s largest thermal paper maker, has removed BPA from its products, but is instead using diphenyl sulfone, which is the chemical name for BPS. It claims: “There is little evidence that diphenyl sulfone [BPS] poses risks to human health.” But BPS has a very similar chemical structure to BPA. The company can’t have it both ways, alleging that BPA is harmful while the mildly estrogenic BPS used in its paper is totally safe.

BPS is one of 18 chemicals for use in thermal paper that the EPA is evaluating. Like other alternatives, its only real virtue at this point is that it has been less tested than BPA. That doesn’t mean it’s safer. BPA is readily biodegradable, which is important because chemicals in register paper end up in the recycle stream, in effluents. Bacteria naturally degrade traces released to the environment. BPS, on the other hand, is not readily biodegradable. Once paper with BPS gets to a recycling plant, it may be difficult to remove in the wastewater treatment system and more likely to be emitted.

Businesses that adopt an alternative are replacing an inexpensive, well-tested substance that has limited but identifiable risk (BPA) with a more expensive and untested chemical that has other yet unidentified health and environmental impacts.

Appleton also boasts that the “EPA … has identified bisphenol sulfone as a potentially acceptable substitute for BPA.” Well, no. The EPA rejects claims that substitute chemicals are safer than BPA, which it has not determined is unsafe. “We have no opinion on the alternatives we’ve identified,” said Cal Baier-Anderson of the EPA. Its recommendations are expected next year. “It’s unlikely that EPA is going to come out with the list of preferred chemicals,” she said, because hazard assessments like this one usually identify nothing more than a list of tradeoffs. “One alternative may not be a reproductive toxicant but it may be an acute aquatic toxicant.”

This is a classic case of unintended consequences. Businesses that adopt an alternative are replacing an inexpensive, well-tested substance that has limited but identifiable risk (BPA) with a more expensive and untested chemical that has other, yet unidentified, health and environmental impacts. They are throwing the toxic dice in order to appear green and avoid controversy. This is not a scientific-based response to consumer safety concerns but short-term thinking—cynical tactics in reaction to simplistic advocacy campaigns buttressed by lemming reporters.

But the science catches up in the end. There are no silver bullets in toxicology. Every chemical, including natural ones, has effects. More than likely, the EPA will not endorse an alternative, but it will simply allow each manufacturer to select a less-than-perfect printing solution.

There are lessons for the media and policy makers: (1) Journalists need to do their science homework and not remain vested in any one conclusion, no matter how ideologically attractive, and they must have the backbone to follow evolving evidence even if it leads to conclusions that contradict earlier reporting; and (2) Science, not Google postings, should drive legislation.

At its best, evidence-based science offers the opportunity to make sober regulatory decisions. At this stage in our scientific understanding, the various bans of BPA will cause more harm than good. Before a regulation is passed, it should undergo a cost-benefit evaluation to assess unintended consequences. That won’t prevent unforeseeable problems, but sometimes the wisest course of action is to do nothing.

Jon Entine is a visiting fellow at AEI and senior fellow at the Center for Health and Risk Communication at George Mason University and STATS.

FURTHER READING: Entine also writes “Milwaukee’s Best No Longer,” “A Toxic Setback for the Anti-Plastic Campaigners,” “Genetics and Health 2.0 vs. the Old Guard,” and “Toxic Alert:There’s a Killer, C8, Lurking in Your Kitchen, Says the Associated Press—Oops, Maybe Not!

Image by Rob Green | Bergman Group

How to Market & Sell a Green Product

Its about that time for our Free Monthly Webinar

Sept 7th, 9-10am PDT

Sign up here

In the competitive industry of earth friendly plastics the available information can become overwhelming. Our ENSO sales & marketing webinar will bring you back down to earth. We will explain the alternatives to traditional plastics, analyzing the pros and cons of the leading products on the market.

Ever wonder just how your supposed to market a green product? We have got that covered too! Don’t hesitate, you don’t want to miss out on this one of a kind webinar!

If you have not attended a previous ENSO webinar, you are in for a exciting experience. Not only will you be learning from the leading experts in the industry, but you will know that the information you are receiving is accurate & applicable. As you absorb the information throughout the webinar, you will probably experience a feeling of enlightenment and a urge to know more. This is natural and we have planned for this! At the end of every webinar you are encouraged to ask any questions on your mind!

We look forward to your virtual attendance at our free webinar!

 

 

Apples top Green Efforts with Steve as CEO

I came across this article on treehugger today and it definitely grabbed my attention. The impact Apple has had on modern society has been something that will probably never be duplicated, in the same way at least..so it is sort of a celebration in some sense. This article highlights the top 5 “green” moments in Steve Jobs time as Apples CEO. What do you think about Apples “green” moments, could they have been better…worse…Let me know in the comment box below!

 

5 Noteworthy Green Moments in Steve Jobs’ Time as Apple CEO

by Matthew McDermott, New York, NY on 08.25.11
Science & Technology

steve jobs photo
photo: Ben Stanfield/CC BY-SA

Steve Jobs stepping down as CEO understandably has everyone buzzing, talking about the impact that Jobs and Apple has had on modern society. Indeed it would be hard to overstate the impact that Jobs has had on creating what we expect our computers and devices to do, how they look, and how we interact with them.

So let’s do our part and take a look at some of the genuine green strides Apple has made in the past few years:

 

An Off-Grid Corporate Headquarters

Back in June Jobs pitched the virtues of Apple’s planned new corporate HQ in Cupertino to the city council. At the time Lloyd wrote that in addition to being “really elegant and beautiful” even if “isolated behind a wall of parking garages”, there’s a lot of interesting green aspects to it:

It’ll reduce the amount of asphalt on the property by 90%, increase the number of trees by 60% and the amount of landscape by 350%, and all of this while reducing the actual building footprint by 30%. It’s also going to be off-grid, generating it’s own power and using the grid as a backup, but that electricity will be produced with natural gas, according to what Steve said in the presentation.

The lack of renewable energy at the site does knock the green cred down a bit, but all told it’s a remarkable effort at reducing eco-impact–even if being isolated from the surrounding community.

Leaving Chamber of Commerce Over Climate Change

It may not seem significant compared to making its products more eco-friendly, but Apple really needs to be commended for taking a stand and leaving the climate change-denying Chamber of Commerce.

Back in 2009, just prior to the COP15 climate talks, Apple was one of the first of a number of high profile companies, including several large energy companies, which decided that the Chamber did not represent their corporate values.

At the time Apple wrote:

Apple is committed to protecting the environment and the communities in which we operate around the world. We strongly object to the Chamber’s recent comments opposing the EPA’s effort to limit greenhouse gases. As a company, we are working hard to reduce our own greenhouse gas emissions by relying on renewable energy at our facilities and designing more energy-efficient products for our customers. We have undertaken this unilaterally and without government mandate, because we believe it is the right thing to do.

Needless to say, the Chamber wasn’t too happy. Since then, the Chamber has continued its efforts to stymie the EPA doing anything to regulate greenhouse gases, while Apple continues to make improvements in greening its products.

Energy Efficiency Improvements All Around

Back in 2009 Apple launched new batteries for the 17″ MacBook Pro, which upped the ante in terms of thrifty energy consumption and lasted three times longer than the industry average. At the time, Jaymi wrote:

[The new technology] lays claim to a battery life improvement of 60%. The new battery can last up to 8 hours on a charge, and can be charged 1,000 times, equivalent to about 5 years. It’s also recyclable at the end of it’s life. But there are even more green features to this new technology.

Apple made a block of batteries, rather than the usual cylindrical cells that end up wasting space. The newly utilized space allows the notebook to have a 40% bigger battery, without making the notebook bigger.

Since then battery technology has improved further, but in many cases at the expense of user-repairability and user-replaceability.

The Snow Leopard OS has been replaced by Lion, but when Snow Leopard was launched it offered a 10% energy efficiency improvement over OS 10.5.6–which translated into a savings of a mere $1 per person annually on the electric bill.

Not a lot, right? Perhaps on the personal basis that’s true, but when you extrapolate that energy savings across Apple’s (at the time) annual sales of 10 million computers it could add up to a savings of 80 million kilowatt-hours annually.

That’s the power of even small energy efficiency gains when they occur on a product or a company with tremendous reach.

But What’s Powering iCloud?

Sticking with energy usage for a moment, when Apple recently announced its iCloud service, Mike raised some important questions about how green will this really be. Though Jobs said the data centers which are the backbone of iCloud were “as green as we could make them” there as still a good deal of unanswered questions about that.

Topping the list is electricity usage. Mike wrote:

While the building and equipment itself has an impact on the planet via the materials, embedded energy, and eventual disposal, a data-center is first and foremost a creature that is very hungry for energy. We’re talking many megawatts… So it truly matters where the electricity is coming from. Is it hydro power? Coal? Wind? Solar? Did Apple build any on-site production capability? Are they buying straight from the local grid or are they buying renewable energy credits?

This is crucial. Should it come out that the primary energy source for the iCloud data centers is coal it really calls into question any statements about making them as green as possible. And could open up Apple to the sort of activism campaign waged against Facebook when it came out that it’s new data center was coal-powered and therefore a greenhouse gas emissions spewing environmental nightmare.

macbook air material breakdown image

image: Apple

Greener Materials, Less Packaging

There are a number of milestones that Apple has passed recently in terms of green its products and in how they are packaged. The new MacBook Air is exemplary of this:

The packaging uses “corrugated cardboard made from over 30 percent recycled content and molded fiber made entirely from recycled content. In addition, the packaging is extremely material efficient, allowing at least 15 percent more units to fit per shipping container than the original MacBook Air.”

As Lloyd writes:

After years of complaints about Apple lagging on the green front, they are getting pretty aggressive, touting their carbon footprint and their material choices: Mercury-free display, Arsenic-free display glass, BFR (brominated flame retardants) free; PVC-free internal cables and power adapter DC cables.

Of course the new MacBook Air is manufactured in the same process of milling it out of a solid piece of aluminum that it introduced in the MacBook Pro line back at the end of 2008.

As Jaymi wrote at the time, the unibody enclosure allows the MacBook Pro to use 50% fewer parts, not to mention the recyclability of the aluminum enclosure–which takes some 13 steps to produce.

All of that is quite energy intensive, no doubt, but Jaymi’s conclusion was that, “this process, despite flaws, has some real improvements for the notebook in the big picture of its lifetime and total footprint.”

Let’s remember in all this that there is still much that could be done to reduce the environmental impact of Apple’s products, which is frankly true for all electronics companies.

After all, Apple still ranks 9th in Greenpeace’s latest tally, dropping from 5th place in 2009. Greenpeace lauded Apple’s reductions in toxic chemicals in its products, a good number questions remain regarding transparency and future plans to phase-out other toxics.

With a score of 4.9 out of 10 (with the top company, Nokia, receiving a 7.5), even with genuine improvements over the past few years, Apple still ranks decidedly in the middle of the pack.

Which, again, is probably indicative less of Apple’s corporate attitudes towards the environment–the company certainly says all the right things and is heading in the right direction, despite ranking drops–and more a sign of how much more work needs to be done and can be done across the manufacturing, design, and energy sectors as a whole.

 

macbook air greenhouse gas breakdown image
image: Apple

As for the bigger questions of our use of electronics, like planned obsolescence, rapid upgrade cycles, better user-repairability, let’s leave those aside for the moment. To a large degree those are questions of the industry as a whole and not just Apple, even if Apple is a conveniently bold example of the trend.

As for what we’d like incoming CEO Tim Cook to do to further green Apple, that’ll have to wait for another time as well.

People Prefer Products Associated with a Cause

 

 

 

Cone LLC Releases the 2010 Cone Cause Evolution Study

EVEN AS CAUSE MARKETING GROWS,
83 PERCENT OF CONSUMERS STILL WANT TO SEE MORE
More than 9-in-10 moms want the opportunity to buy a product benefiting a cause

BOSTON (September 15, 2010) – Forty-one percent of Americans say they have purchased a product in the past year because it was associated with a social or environmental cause (41%), a two-fold increase since Cone first began measuring in 1993 (20%). But even as their purchasing power grows, consumer appetite for socially conscious shopping has yet to be satiated. A full 83 percent of consumers want more of the products, services and retailers they use to benefit causes, according to the new 2010 Cone Cause Evolution Study, the nation’s only 17-year benchmark of cause marketing attitudes and behaviors.

Recession Didn’t Alter Expectations
The nation’s ongoing economic woes have not deterred Americans’ social sentiment, nor their expectations that companies will benefit society. Eighty-one percent said companies should financially support causes at the same level or higher during an economic downturn. It appears business rose to this challenge – nearly two-thirds (64%) of consumers believe companies responded well to social and environmental issues during the recession.

Americans’ enthusiasm for cause marketing also emerged from the turmoil fully intact and continues to strongly influence their purchase decisions:

88% say it is acceptable for companies to involve a cause or issue in their marketing;
85% have a more positive image of a product or company when it supports a cause they care about; and,
80% are likely to switch brands, similar in price and quality, to one that supports a cause.

Not only are consumers willing to switch among similar brands, they are also willing to step outside their comfort zones. When it supports a cause:

61% of Americans say they would be willing to try a new brand or one unfamiliar to them;
46% would try a generic or private-label brand; and,
Nearly one-in-five consumers (19%) would be willing to purchase a more expensive brand.

“When price and quality are equal, we know most consumers will choose the product benefiting the cause,” explains Alison DaSilva, executive vice president at Cone. “But cause alignment can have an even bigger influence on consumer choice, pushing them to experiment with something different and unfamiliar. Cause branding is a prime opportunity for companies to extend beyond their traditional market and increase exposure to potential new consumers.”

Moms and Millennials: Most Cause-Conscious Consumers
By all measures, moms lead the way as the demographic most amenable to cause marketing. In fact, moms virtually demand the opportunity to shop with a cause in mind. A staggering 95 percent find cause marketing acceptable (vs. 88% average), and 92 percent want to buy a product supporting a cause (vs. 81% average). They are also more likely to switch brands (93% vs. 80% average), so it is hardly surprising that moms purchased more cause-related products in the past year than any other demographic (61% vs. 41% average).

Millennials (18-24 years old) are close on moms’ heels as they also shop with an eye toward the greater good. Ninety-four percent find cause marketing acceptable (vs. 88% average) and more than half (53%) have bought a product benefiting a cause this year (vs. 41% average).

A company’s support of social or environmental issues is also likely to influence this group’s decisions outside the store, including where to work (87% vs. 69% average) and where to invest (79% vs. 59% average).

Engage Consumers Beyond the Vote
At a time when consumer voting campaigns have emerged as the cause marketing tactic du jour, a majority (61%) of consumers say they would prefer to see a company make a long-term commitment to a focused issue rather than determining themselves which issue the company supports in the short-term. This does not suggest they do not want to be engaged, however. Buying a cause-related product (81%) continues to be the leading way consumers want to support a company’s efforts, but they also seek other higher-touch opportunities, such as lending their voices through ideas or feedback (75%) and volunteerism (72%).

“Putting the charitable dollars in the hands of consumers has, no doubt, been the standout cause strategy of the last two years. But although these campaigns are notable, they are not building long-lasting brand equity,” explains DaSilva. “They are big and bold today, but in one year, or five or 10, they won’t have clearly defined what the company stands for, and it may be hard to gauge social impact. This will require greater focus and more meaningful consumer engagement beyond the click of a button.”

Dual-Role of Employees
Consumers are the primary audience for most companies’ cause branding programs, but businesses should be wary of overlooking employees as a key participant in their efforts. Sixty-nine percent of Americans consider a company’s social and environmental commitments when deciding where to work. The correlation does not end once they are employed. Employees who are involved in their company’s cause efforts are much more likely to feel a sense of pride and loyalty toward their employer:

93% say they are proud of their company’s values (vs. 68% for those who are not involved); and,
92% say they feel a strong sense of loyalty to their company (vs. 61% for those who are not involved).

Employees may translate their experiences and knowledge as participants to their role as front-line ambassadors for a company’s cause efforts. Seventy percent of consumers say a knowledgeable employee may drive their purchases or donations. And when consumers do not receive the details they need to make an informed cause-related purchase, whether through employees, on-pack messaging or other channels, 34 percent will either choose another brand or walk away.

Issues Stand Test of Time
Even as businesses face a set of complex new issues, consumers remain steadfast in their expectations of what companies should address. They continue to want companies to prioritize support of issues close to home, in local communities (46%) and in the U.S. (37%), but they are gradually recognizing the need for companies to address issues globally, as well (17%). The leading causes consumers want companies to support include:

Economic development – 77%
Health and disease – 77%
Hunger – 76%
Education – 75%
Access to clean water – 74%
Disaster relief – 73%
Environment – 73%

Americans may feel some of these issues personally, but they also recognize the impact a company can have when it supports a business-aligned issue. They are equally likely to say that a company should consider supporting an issue that is important in the communities where it does business (91%), as well as one that is aligned with its business practices (91%).

“Cause branding is standing the test of time, but leadership companies must continue to innovate to ensure their programs offer an original consumer experience, tackle tough emerging issues and make bold new commitments,” says DaSilva. “Those that are most successful and meeting the competing needs of many stakeholders are aligning issues with the business for mutual benefit and integrating these efforts into a larger corporate responsibility strategy for maximum impact.”
FOR A FREE COPY OF THE 2010 CONE CAUSE EVOLUTION STUDY, PLEASE VISIT WWW.CONEINC.COM/RESEARCH.

——————————————————————————————————

About the Research:
The 2010 Cone Cause Evolution Study presents the findings of an online survey conducted July 29-30, 2010 by ORC among a demographically representative U.S. sample of 1,057 adults comprising 512 men and 545 women 18 years of age and older. The margin of error associated with a sample of this size is ± 3%.

About Cone:
Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Corporate Responsibility, Nonprofit Marketing and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).

Contact:
Sarah Kerkian
Cone
skerkian@coneinc.com
617.939.8389

Green Packaging goes Beyond Size

egg carton

 

 

Sustainable Packaging Goes Beyond Size

by Walmart on 08.22.11   Business & Politics
Photo credit: FotoosVanRobin/Creative Commons

This guest post was written by Ronald Sasine, senior director of packaging at Walmart.

When you buy a product, your decision drives a series of environmental impacts. Imagine the benefits if everyone considered the impact of packaging as part of their buying decisions, benefits measured in the billions of pounds of packaging manufactured, shipped and disposed of each year.

When we talk about more sustainable packaging at Walmart, we’re focusing on more than just smaller packaging. We’re looking at the entire life cycle of packaging and knowing that improvement can take many forms:

Rethinking a product. A few years ago, we began selling only concentrated liquid laundry detergent. By urging our suppliers to reexamine their products’ formulation, we eliminated hundreds of millions of pounds of packaging and saved natural resources.

Rethinking a process. By simply stacking Galaxy box fans differently on a shipping pallet, we saw annual savings of 10,000 pounds of plastic and 113 fewer trucks on the road, reducing diesel use by 12,600 gallons and freight costs by $150,000.

Rethinking a presentation. By working directly with our large toy suppliers, Walmart has been able to eliminate the frustrating wire ties used to secure toys in packaging. This effort will keep more than a billion feet of wire out of the landfill annually.

One other thing to notice about these changes—you don’t just find them at Walmart. As we work with suppliers to find better options, those improvements are showing up on the shelves of other retailers, increasing the impact we can have beyond our own “four walls.”

Walmart has a goal to reduce our packaging by 5% by 2013 (using a 2008 baseline), and we’re making significant progress. Of course, it hasn’t always been easy. We’re working to ensure that improved packaging still protects the products we sell, and we’re working with our customers and members to gain their acceptance. Some packaging changes have taken longer for customers to understand and endorse.

When we announced our package reduction goal in 2008, some of our suppliers saw a great opportunity and jumped in to partner with us on some creative changes. But not everyone was convinced it was right for business. Some suppliers worried about changing their processes, while others worried about investing in new equipment. However, when they realized how serious we were about packaging and that we would work with them and reward them for better packaging, they became very enthusiastic about the effect they can have on the industry by, well, thinking outside the box.

Better packaging benefits everyone along the supply chain, from the manufacturer to the customer. Walmart’s private label wine, Oak Leaf, is a great example. The manufacturer found a way to reduce the amount of glass used in the bottle by changing the design of the neck and reducing the punt (the dimple on the bottom of a wine bottle). In addition to reducing packaging weight by 8 million pounds, carbon dioxide by 3,100 tonnes and taking 280 trucks off the road, these simple changes reduced the price of Oak Leaf by 20 cents per bottle.

We’ve made many of the easy changes; now it’s time to tackle the more difficult challenges like installing new packaging equipment to that requires long-term planning and partnership with our suppliers.

Working toward more sustainable packaging isn’t optional; it’s a priority and it’s a large part of our business plan. For suppliers it’s a chance to differentiate themselves from their competitors. For Walmart it’s an opportunity to provide more value to our customers, to be innovative, think creatively and make changes that can improve the retail industry.

Read more about Walmart:

Tesco Drops Oxo Bags

 

 

Tesco drops oxo biodegradable bags

Friday, August 19, 2011

 

 


British supermarket chain Tesco ended the use of oxo biodegradable plastic following research findings saying biodegradable plastic bags could be more harmful to the environment.

Oxo biodegradable bags are made of nonrenewable plastics, which are able to degrade in the presence of oxygen and sunlight thanks to the addition of small amounts of metals.

“We took the decision to remove the biodegradable additive because we believed it contributed towards bags becoming weaker and to help better promote their reuse and recycling at end-of-life,” a spokesman for Tesco said.

The decision was based on research conducted by the Department for Environment, Food and Rural Affairs disproving that plastic bags will degrade to water, carbon dioxide and biomass in 18 months. The report concluded that degradability depends on where and what conditions the bag ended up after use.

Currently, Tesco uses non-biodegradable carriers that contain 15 percent recycled material. – K.D. Mariano

http://www.ecoseed.org/component/resource/article/138-news-briefs/10883-tesco-drops-oxo-biodegradable-bags

Landfill gas will fuel America

With all the recent online stir about biodegradable plastics releasing methane too quickly the below article caught my attention. The problem is not the biodegradability of plastics, but more so the lack of attention to collecting it in a timely manner and using it for its amazing, natural benefits! In the past 100 years we as humans have worked so hard in making things convenient, disposable, and unnatural. The truth is,we live in nature, and nature has its own processes for cleaning things up…and it revolves around biodegradation. This article reminded me of the movie Dirt, which is a must see! It also reminds me of this article/video I recently found on treehugger….http://www.treehugger.com/files/2011/08/putting-a-price-on-poop-and-pee.php

Landfill gas is ‘awesome example of American ingenuity’
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Jim Johnson | WRN senior reporter

Aug. 8 — If using natural gas to garbage trucks is considered a home run, then using natural gas created by decomposition of trash and other organic waste could be viewed as a grand slam.

For Joanna D. Underwood, the potential for this kind of renewable gas use is huge around the country.

It was not that long ago that folks realized using natural gas could be a terrific step forward, said Underwood, president of Energy Vision, a nonprofit group in New York City concerned with transportation fuels and renewable energy. But the exact path was fuzzy, she remembered.

“The picture that has become much clearer in the last four years is the picture that involves renewable natural gas. And that is really this country’s first sustainable fuel. It’s renewable. It’s the lowest carbon-based fuel in the world,” she said.

Harvesting methane from sites such as landfills, waste water treatment plants and farms can help create a supply of domestic transportation fuel, she said. Creating an infrastructure to handle renewable natural gas allows communities and companies alike to better picture its future use.

“That’s pretty exciting. Every community, right now, can begin looking at renewable natural gas and the organic waste that they have in their jurisdiction,” she said.

“There is no other major option for significantly reducing our dependence on foreign oil right now other than natural gas: conventional natural gas and renewable natural gas,” Underwood said.

McNeilus Companies Inc. makes both traditional diesel-powered refuse trucks and CNG-powered vehicles.

Jeffry Swertfeger, the company’s director of marketing and communications, sees more and more interest from solid waste management companies wanting to close the loop between disposal sites and collection operations by using methane created by decaying waste as a transportation fuel.

“We call it the ultimate green machine, when you have a truck that’s picking up refuse that’s being powered by the methane from the refuse,” he said.

“I think that’s an awesome example of American ingenuity,” he said. “These are the guys who make this country great.”

One location he pointed to is Waste Management Inc.’s Altamont landfill in California, where methane gas is converted into liquefied natural gas to run company trucks in nearby markets.

That $15.5 million project uses about 3,000 cubic feet of landfill gas per minute to create about 13,000 gallons of LNG per day.

“It’s easier for cities and communities to envision making the fuel if they already have a way to distribute it,” Underwood said. “It can take the place of conventional natural gas. It also can be blended with it. They are chemically just about the same.”

Pepsi follows Green washed Consumers

This is a great article. Companies should be going with the best environmental packaging out there, not just what consumers believe is the best environmental packaging because they have suffered from greenwashing or a lack of access to the facts.  How amazing would it be to have a bottle made from renewable resources & with the ENSO additive. A renewable, biodegradable & recyclable bottle, that would be amazing.

Consumer preferences driving PepsiCo sustainability efforts

By Mike Verespej | PLASTICS NEWS STAFF 

Posted August 11, 2011

PURCHASE, N.Y. (Aug. 11, 12:40 p.m. ET) — For a brand owner like PepsiCo, sustainable packaging doesn’t just mean making decisions on a complex set of resource, energy and environmental issues. It also means that you have to understand and determine whether consumers will view what you do as sustainable.

“Everything needs to be in sync with the brand identity, and you have to ask yourself what is the right message so the consumer understands that what you are doing is sustainable,” said Denise Lefebvre, vice president of global packaging for food and beverage giant PepsiCo. “There already is confusion among the public about sustainability, so all our messages have to be clear, consistent and in sync.”

Lefebvre, who was director of advanced research for beverage packaging for the Purchase, N.Y., soft-drink giant until a recent promotion, also said that when it comes to sustainable packaging, much of what brand owners focus on is driven by “consumer desires and consumer thinking.”

“Consumers are looking for technologies and innovations where it is readily evident to them what to do with that product and how it benefits them and the environment,” Lefebvre said in a recent interview. “The benefit has to be clear to them and right in their sweet spot. Our messages give us an opportunity to simplify things for consumers.”

With that in mind, the company has focused on producing increasingly lightweight PET bottles, developing technology to make PET bottles from plant-based resources and agricultural and food waste, and putting Dream Machine recycling bins and kiosks into place in cities to increase the number of bottles and cans that are recycled, she said.

“When consumers see a bottle that is fully recyclable and ultra-lightweight, it helps them in terms of making their purchase,” Lefebvre said. “The consumer understands source reduction and the use of less material. It is tangible and they can understand that. So if we can create technologies to push that faster, that would be ideal.”

Similarly, consumer perceptions are one of the driving reasons why PepsiCo is working, in partnership with others, to make a PET bottle completely from plant-based materials, including switch grass, pine bark and corn husks.

“If I tell [consumers], it’s 100 percent renewable PET, they understand it and they get it because they want things straightforward,” Lefebvre said.

Since the firm announced in March that it had developed a 100 percent renewable bottle, it has received positive consumer feedback, she said — although that bottle won’t eat go into pilot production until sometime in 2012, and even then, in limited quantities of 100,000-500,000 bottles.

“Consumers like it because you have eliminated fossil-based products [and] they believe that pulling oil out of the ground” is not the route to use anymore, Lefebvre said.

PepsiCo is also working to make its planned renewable PET bottle from organic waste from its food businesses, including orange and potato peels, oat hulls and other agricultural byproducts.

“Consumers have made it clear that they want us to use non-food resources, or food or agricultural waste [for bioresins] because it doesn’t detriment the environment and it doesn’t take away from food supplies,” she said.

Although many of PepsiCo’s sustainability package initiatives are driven by consumer perceptions, the firm realizes it can’t do things that are not sustainable just because consumers perceive them to be, she said. “Consumers would love an oxo-biodegradable bottle,” Lefebvre said “But right now, the technologies out there would do more harm than good.

“So to deliver something that would be more detrimental to the environment … It would be wrong and it would be greenwashing.”

Similarly, PepsiCo is not using polylactic bioresin for bottles because she said the material does not have the necessary barrier properties and is problematic in the PET recycling stream.

During a presentation at the Bioplastek conference in New York in late June, Lefebvre said PepsiCo’s objective is to create “performance with a purpose” in its packaging.

“Our objective is to make a 100 percent renewable, sustainable, non-fossil-fuel-based PET bottle in a closed-loop system using agriculture waste,” she said. “We want performance identical to what we have now: a product that is fully recyclable and a product that significantly reduces the carbon footprint.”

A number of companies now make non-petroleum-based ethylene glycol — which is 30 percent of the formulation of PET. And roughly a half-dozen firm say that they have demonstrated in a lab that they can make paraxylene, the building block for terephthalic acid, which constitutes the rest of PET, or plant-based terephthalic acid.

PepsiCo’s main competitor, Coca-Cola Co., has been making its PlantBottle from conventional terephthalic acid and renewable ethylene glycol since December 2009. H.J. Heinz Co. also began using the Coca-Cola PlantBottle for its 20-ounce ketchup containers in July.

Heinz expects to sell 120 million PlantBottle ketchup bottles in 2011; Coca-Cola expects this year to package 5 billion beverages globally in 15 countries in the PlantBottle compared to 2.5 billion last year.

PepsiCo has not discussed technology details for making the renewable terephthalic acid needed for a PET bottle manufactured 100 percent from renewable resources.

“We can buy and source the renewable ethylene glycol from any number of sources,” Lefebvre said. “That has been around for awhile. The key is the T piece [terephthalic acid]. That is critical in driving a renewable PET bottle to a mass scale.”

PepsiCo plans to model several different types of chemistry in its pilot -cale project to determine their efficiency to make renewable terephthalic acid. “There are a lot of emerging technologies that we will be evaluating, and they all have their pros and cons,” she said. “We’re very open to looking at them all and would be comfortable using several of them,” she said.

“We don’t make PET. We’re not going to. So we need the quality to be right.”

Lefebvre said she expects PepsiCo to announce soon on its sourcing strategies for renewable PET bottles. None of those strategies, she said, mean the firm will reduce its efforts to boost recycling of its plastic bottles or aluminum cans.

Since it embarked on its Dream Machine recycling initiative in April 2010, PepsiCo has placed 2,600 Dream Machines bins and reverse-vending kiosks in more than 30 states — at supermarkets, on city streets and other public venues.

The recycling bins are similar to trash cans, but they’re painted Pepsi blue with a recycling message on them. The computerized kiosks give reward points for each bottle or can recycled, which consumers can redeem online at greenopolis.com. — a partner in the program along with Waste Management subsidiary WM GreenOps LLC.

PepsiCo has also developed a recycling initiative for schools, called Dream Machine Recycle Rally, which rewards schools with points for each non-alcoholic plastic bottle or aluminum can students bring to school for recycling.

“It is a self-supportive strategy,” Lefebvre said of the initiatives. “As the program proliferates, it reaffirms to the consumer that recycling is important, and that recycling is just as good as renewables.” The Dream Machines also help the firm bring up recycling rates and get the material it needs to incorporate recycled content in its products, she said.

Just last week, PepsiCo announced that in August it will market the first plastic soft drink bottle to be made from 100 recycled PET in North America. The bottle, 7UP EcoGreen, will be used for diet and regular 7UP sold in Canada. It is expected to reduce the amount of virgin PET used for that product by 6 million pounds a year.

“We want to use more recycled PET” in all plastic bottles, Lefebvre said. “It is a matter of obtaining the right quality and getting the material — which is in short supply. “

To augment PepsiCo’s supply of recycled PET, the firm last year agreed to buy the majority of its bottle-grade PET pellet and flake from the new CarbonLITE plant in Riverside, Calif., which is scheduled to launch by Sept. 30 with nameplate annual capacity of 100 million pounds.

Yale Students discover Plastic eating Organisms


This past week I had the most intriguing article show up in my Google alerts; Yale students find organisms to degrade polyurethane.  In a 2008 trip to Equador, Yale undergraduates discovered organisms in Amazon rainforests fungi that have shown the ability to degrade polyurethanes all by themselves. Endophytes collected by students were taken back to New Haven and were analyzed as well as tested for biological activity, ability to be used in bioremediation, and other possible uses. In a rudimentary test, student Pria Anad showed that a chemical reaction did take place when a endophyte was introduced to plastic. The great thing is that the enzyme identified by Yale students is able to degrade plastic without the presence of oxygen, which in the future I could see greatly benefiting landfills/plastic trash disposal. This could open the doors to an entirely new way to reduce all of the plastic waste the world has accumulated.

Foe ENSO this is not a terribly new concept. Our ENSO Biodegradable plastics additive was inspired by nature’s ability to breakdown plastic materials. By examining nature we have created a scenario inspired by the very concept of microbial digestion. The ENSO additive allows any plastic polymer to become degradable in a landfill. How have we made that possible? By adding our organic ENSO additive into standard plastic during the manufacturing process, the plastic will become recognizable by nature so that it will biodegrade (while keeping the same attributes of the original plastic.) When ENSO products are thrown away, the organic blend creates a perfect environment and food source for microbes in a landfill. As microbes consume the additive, they secrete enzymes. These enzymes break down the polymer chain into materials that are easily consumed by microbes. The end result is carbon dioxide, methane, and healthy, new soil.

 

Check out the original article about the Yale undergraduates fantastic discovery below!

 

Yale students find organisms to degrade polyurethane

Urethanes Technology International

Aug. 2 — Yale undergraduates have discovered organisms in Amazon Rainforest fungi which can degrade polyurethanes. The discovery, which is featured in the journal “Applied and Environmental Microbiology,” may lead to innovative ways to reduce waste in the world´s landfills, the university said in a press release.

The undergraduates were participating in Yale´s Rainforest Expedition and Laboratory course, funded by the Howard Hughes Medical Institute.

“This shows amazing things can happen when you let undergraduates be creative,” said Kaury Kucera, postdoctoral researcher in the department of molecular biophysics and biochemistry and co-instructor of the course.

Students collect endophytes found in rainforest plants and take them back to New Haven to test for biological activity and then analyze any that show biological activity to see what medical or other uses might be possible.

On the 2008 trip to Equador, student Pria Anand decided to see if the endophytes she collected could be used in bioremediation. In a rudimentary test, Anand showed a chemical reaction did take place when an endophyte she found was introduced to plastic.

Jeffrey Huang analyzed endophytes collected by other students on the 2008 trip to find those that broke down chemical bonds most efficiently.

Then Jon Russell discovered that one family of endophytes identified by Huang showed the most promise for bioremediation. Russell went on to identify the enzyme that most efficiently broke down polyurethane.

While other agents can degrade polyurethane, the enzyme identified by Yale students holds particular promise because it also degrades plastic in the absence of oxygen — a feature which the university points out is “a prerequisite for bioremediation of buried trash.”

 

What percentage of methane is collected in landfills?

I recently came across an article by James Levis called Collecting landfill gas good step. This article is a reaction to a paper that Levis co-wrote with Dr. Morton Barlaz titled “Is biodegradability a Desirable Attribute for Discarded Slid Waste? Perspectives from a National Landfill Greenhouse Gas Inventory Model.” That very paper started the jumping off point for the sudden out spurt of biodegradable plastic methane emissions articles all over the web this summer.

Spinoff headlines ranging from  “Study: Biodegradable plastics can release methane” to the reckless “Biodegradable products are often worse for the planet” were at the forefront of attention.

I had reacted to such articles in a previous blog which you can read here but after reading Levis Collecting landfill gas good step article, I came across some statistics that I just had to share!

greenhouse gas emissions methane

Levis stated in the article “ The foundation of this research is a life-cycle accounting of the greenhouse gas (GHG) emissions associated with discarding waste in both national-average and sate of the art landfills”    Now here is some interesting information,

An estimated..

35% of waste is discarded in state of the art landfills which collect generated methane and use it in beneficial ways

31% of waste is left in landfills without any gas collection occurring

34% of the waste is in landfills that collect and flare the gas

lanfill

The results of the research showed that there are significant benefits to collecting and beneficially using landfill gas. Levis addressed reactions to the research, one of the most common comments being “these materials are intended to be composted, therefore the results are irrelevant.” Levis reacted to the response by stating, “But these materials are generally not composted, and most areas of the country do not have the infrastructure for source-separated compostable collection and treatment of these emerging biodegradable materials. Therefore we need to understand the effect of their disposal in a landfill.”

Another common response to the research included that the conclusions were too broad, that they neglected emerging materials like bioplastics that do not appreciably degrade in landfills. Levis responded by stating that the argument seems misguided because these types of materials are not even technically biodegradable and the study’s only mention of bio-based, non biodegradable products was to say that it would lead to green house gas emissions in a landfill.  Levis closed the article by stressing the importance of analyzing the entire life cycle of a product to know if it is better to use a conventional or biodegradable material in the production, as well as environmental and economic factors, before making your final judgment.