Author Archives: Teresa Clark

About Teresa Clark

Teresa Clark is the VP of Product Development at ENSO Plastics, you can find contact information for ENSO Plastics by visiting our Contact page here on this site or by visiting www.ensoplastics.com.

Biodegradable Packaging-Nature Does it, We Should Too!

It dawned on me the other day when I was peeling a banana that nature uses its own “packaging” to protect food based material. Yes I am talking about the banana peel as the example. It seems as though a Banana will spoil within almost an hour when unpeeled, but if left in its peel (packaging) it will be protected for weeks being off the tree.

We peel oranges, bananas, corn etc. all paralleling the value ENSO plastics brings to the market. The phrase, “nature does not produce anything that it cannot then break back down into its basic components” is so perfectly illustrated in this banana peel example. Anyone will tell you, that when a banana peel is discarded in nature, they feel it will biodegrade (and I would also bet most would additionally picture someone slipping and landing on their backside because of a discarded Banana peel).

Nature accomplishes this miraculous process through the relentless activity of microorganisms designed to eat anything that has carbon available to “eat”. Fruit, vegetables, leaves, meat etc. are just a few examples of the millions of items that are produced by nature, which will break back down into its basic microscopic components through the process nature provides. These microbes are found everywhere, in fact there are more microbes found in a tablespoon of soil than inhabitants on the Earth. Microbes are commonly known in high colony activity known as mold or fungus.

This nature produced packaging is a perfect parallel to what ENSO packaging is doing. We see that we can initiate microbes to start the eating process of our treated plastic because they detect highly attractive food substances in our additive. Once they begin to consume the additive, their digestive process, or enzymatic response, expands to consume the whole of the plastic and the additive.

This feature of our plastic working in harmony with nature is at the heart of our message to the world. We can do things differently than we have in the past, and break out of “status quo”. We can embrace innovation to foster change, and work with nature as opposed to working against nature. The rewards overpower the downside when evaluated. The upside to utilizing ENSO is growing in its understanding and impact. Weather it is for a business wanting growth for doing the right thing, or the environmental impact of plastic on our planet, ENSO is here to help be a part of creating lasting, positive change.

During this New Year, we want to acknowledge those who are active in this change by utilizing ENSO material as part of their environmental mission. In some instances, change has required courage and passion. Anything worth-while has had to pass through the “growing pains” of society; hopefully those who have converted to ENSO has had more “growing” than they have had “pains”. But in any event, the issue is too great, and the opportunity too real for anyone to not stand up and demand more. So we want to invite others to create change for this New Year; to create a distinct legacy-whatever your position is at your company. We invite those making key decisions for materials at their company to stand up and create change. We invite those who need to learn more about ENSO to make the decision to open their minds and get educated-misunderstanding or ignorance is part of the problem we face as a society, education can open up so many possibilities. We invite all to hold ENSO to higher standard as well, and develop more information and answers to new questions and applications. I hope everyone has a New Year’s resolution to be actively engaged in positive change to our environment, and elevate the status quo at your company/position to a new level of reality; even a higher standard. We live in exciting times where someday I hope all of us can look back and say, “I was part of that great change in the market.”

Making green claims without ‘greenwashing’

by Sharmel Ali sharmel.ali@csr-asia.com, csr-asia.com

As environmental awareness is increasing in Asia, so is the rise of “Greenwashing” – i.e. making misleading claims or statements on the environmental credentials of products or processes.

Whilst consumers in this part of the world might not yet be as cynical as their Western counterparts, smart companies should look ahead and ensure that they get it right, to avoid future loss of consumer trust and confidence. However, not all ‘greenwash’ is deliberate, but is based on companies misunderstanding of terminologies or good practice. And consumers are still interested in bona-fide green credentials, so how can companies get it right:

Do the homework –Ensure that the green claims of the business, product or service are true and consistent with wider business activities. Example: A large cosmetics company were promoting their fund-raising for breast cancer research, but were attacked by activists for including carcinogenic substances in its products
Be honest and humble – Nothing is perfect and honesty goes a long way. If the business or company is not 100%, don’t pretend it is. By acknowledging the areas of products or business that are not yet green and show commitment towards addressing some of the concerns, there is a better chance that stakeholders will trust the claims that are made. A small modifying word can often do the trick. Example: Carlsberg’s longstanding “Probably the best beer in the world” – is almost impossible to dispute
Provide documentation – The information and further/relevant details should be made accessible to the public. Are green claims certified based on established eco-labels, methods or experts? Companies should make it easier for customers to be able to understand and check on green claims being made. Example: M&S have an extensive website documenting and explaining all in-store claims
Consult stakeholders – Engaging with stakeholders, both internal and external, in a dialogue on green marketing – is invaluable. It shows the company’s good intent, willingness to want to improve and its concern for the views of their stakeholders. This in itself is not only good practice but inherently a good branding opportunity. Companies can take the opportunity to find out if their green claims are acceptable to their staff, suppliers, customers, NGOs and the community and check on whether they are on the right track or seen to be greenwashing. Example: Several alcohol producers now have stakeholder panels who comment on whether their advertisement is ethical

An honest green story starts from inside the company, not from a marketing idea that a company tries to spin. Starting from an honest place does not mean that companies have to think small. Greenwash isn’t worth it – the longer term repercussions of dishonesty in ‘false’ claims without actual substance are more negative than positive at a time where consumers are becoming more aware, and where information is easily accessible. If a company seeks to jump on the green bandwagon and ultimately improve their green standing, branding and reputation – it is far better and more rewarding to take an honest, transparent and realistic approach in alignment with an actual proactive interest in understanding the real issues and in addressing them.

ENSO Plastics Brings Legitimacy to a Young Market

We all know that the biodegradable plastics industry is just in its infancy. What many might not be aware of is all of the “back end” work that ENSO has been doing for the market. ENSO Plastics is doing many things to provide value to the plastics industry as it applies to the environment. Offering solutions for plastic to serve its useful life, and once disposed of be valuable both as recycled material and within landfill environments, is part of the big picture. ENSO also provides market value and legitimacy in ways unlike typical corporate organizations and much more as a not for profit, or NGO.

ENSO has an environmental mission that remains pure throughout our business activity. Part of the mission requires us to honestly look at the REAL impacts of our activity and integrate REAL solutions. We realize the need to foster legitimacy in our industry that will be of benefit to not only our customers; but to the market as a whole, and even our competitors. We believe that just “slinging” product for the sake of profit is not being a responsible steward of our environment, and is culturally at odds with the way we feel here at ENSO. We are in this to change the way the plastics industry and consumers alike view and treat plastic.

In creating this monumental change in such a vast industry, like plastic, there is a massive amount of education and legitimate data that needs to be presented. Unfortunately, there is the fact that traditional business is done with the idea that competition does not want anyone else to succeed. Because of this dynamic new industry and its complexities, ENSO is doing things non-traditionally and has seen the needs of the market and responded appropriately.

We have brought together the world’s top experts in different fields of science to bring the most compelling and comprehensive data collecting to help foster the growth of this particular industry, and to bring value to brands and manufacturing all the way to the end consumer. All in an effort to further the knowledge and acceptance of what we consider to be a “turn in the traditional plastics market”. Bringing together top polymer and engineering scientists like Georgia Tech’s Research Institute (GRTI) Materials Center; as well as the University of North Carolina State, and the Department of Civil, Construction, & Environmental Engineering is only part of the effort ENSO has undergone to develop the understanding and education of our marketplace and its regulating bodies. Much of this effort is ongoing as this technology is new, and more applications will bring new questions specific to its market.

The important precept ENSO Plastics takes very seriously is that in order to go to market with a product, credible and repeatable scientific data needs to be the foundation of all innovation. Second to that precept is the need for the innovation itself to be a major positive for the environment. Without these two keys, a product is only interested in one thing – taking advantage of environmental marketing opportunities with no positive impact on the environment; in other words, GREEN WASHING.

Having the support and “backing” of world class institutions and experts in their fields eliminates these basic concerns; as these entities will not stand for anything other than scientific truth. The market is full of political and personal manipulation, seeking only to bring certain products to market, while attempting to discredit or eliminate others from the market. ENSO is set apart from this kind of business model by only seeking credible, non-biased individuals and institutions to work with. This is a higher standard that state and federal regulators have to appreciate because the industry does not get more knowledgeable, independent and credible than the world’s leading experts. -Del Andrus

What can you claim with ENSO plastics?

At the retail store I am bombarded with “green” claims; earth friendly, recycled, energy efficient, recyclable, compostable, biodegradable, reuseable and renewable just to name a few. It can become overwhelming even for a person who is intimately involved with the environmental industry to sort through these claims and determine what each means. It seems that a majority of the brand owners don’t even understand themselves what the claims mean, so how can consumers be expected to understand?

To combat this confusion, ENSO is creating uniform and standard recommended claims for brands using products enhanced with ENSO technology. Creating a consistent message will alleviate much of the confusion and give consumers solid science to base their understanding upon.

Here is an example of an appropriate claim and qualifier:

ENSO accelerates the natural biodegradation of plastics

Qualifier

ENSO accelerates the natural biodegradation of plastics in biologically active landfills and anaerobic digesters as validated by independent certified laboratories using ASTM International test methods (ASTM D5526 & ASTM D5511).

Independent 3rd party testing has shown up to 24.7% biodegradation within 160 days in optimized conditions. Actual rate of biodegradation will vary dependent upon environmental conditions and the biological activity of microorganisms surrounding the plastic.

The qualifier identifies how you can support the claim and ensure that consumers understand exactly what you mean by the claim. It is an important aspect of your overall message.

The above claim and qualifier are an accurate representation of the performance you can expect when using ENSO enhanced plastics and are completely backed by third party independent test data to ensure the protection of your brand as you continue upon the path toward total sustainability!

** In the state of California it is unlawful to label any food or beverage container or plastic bag as biodegradable regardless of actual performance.

Part #2 – A New Look At Zero Waste

If you recall, last month we discussed ZERO Waste. The key points were that every living entity creates bi-products, which can become waste if the byproduct has no value – think of your kitchen trash.

This trash is comprised of food waste, paper, plastic and anything else you did not find value for in your home. Luckily this trash goes to your curb and is neatly taken away where you no longer have to see it. Perfect right? A few years ago I would have said “NO WAY! This trash is going to the landfill where it will sit for decades or centuries. How is that perfect?” Fortunately, today we are learning how to turn that landfilled trash into a huge value – for you and the environment!

Methane. One of the cleanest and most inexpensive sources of energy available today, straight from your neighborhood landfill! That’s right, you send out trash and get back electricity! OK it is a bit more complicated than that but fundamentally that is exactly what is happening at over 550 landfills across the US.

Here are the facts:

As material biodegrades in landfills it produces methane. Methane has over 22 times the greenhouse gas effect of CO2, however when landfill methane is used for energy production, there becomes a carbon positive effect. The NRDC states that the use of landfill gas for energy has the potential to offset up to 12006lbs of CO2 per MWh, as it offsets traditional energy production such as coal and gas.

The greenhouse gas reduction benefits of a typical 4 megawatt LFG project equate to:
• Planting over 60,000 acres of forest per year or removing the annual carbon dioxide emissions from over 45,000 cars.
• This would also offset the use of 1,000 railcars of coal or prevent the use of almost 500,000 barrels of oil.

Producing energy from landfill gas avoids the need to use non-renewable resources such as coal, oil, or natural gas to produce the same amount of energy. LFG electricity’s offsetting of fossil fuel derived energy can avoid gas end-user and power plant emissions of CO2 and pollutants.

Did you know that 14 percent of renewable electricity generation (not including hydroelectric dams) comes from operations that recapture energy from discarded waste.

Companies today have a unique opportunity to utilize packaging that retains the beneficial properties of traditional plastic, such as strength, shelf life, visual aspect and process-ability, while creating a zero waste program and potentially reducing your carbon footprint. ENSO plastics are designed for disposal in today’s biologically active landfills where they will biodegrade and convert to methane for clean and inexpensive energy production. In 2009 there was 30 million tons of plastic packaging discarded into US landfills, converting this plastic to ENSO would result in about 10 million tons of plastic being converted to clean energy and offsetting the dirty energy production of coal and gas. It would also potentially free up over 70 million cubic yards in our landfills.

Did you know?

When converted to methane, 34 ENSO bottles (19.2 gram) can light a 100W light bulb for 1 hour.

Using ENSO materials provide companies a unique opportunity to step into a future of zero waste, where all product packaging is converted to clean energy, and returned to the earth in a beneficial form. In a life cycle analysis this could prove to be a carbon negative option to traditional plastic packaging.

Waste is a byproduct that has no value. Plastic that is recycled or biodegrades in a landfill has a value (economically and environmentally) and is not waste.