Category Archives: Biodegradation

“It isn’t that they can’t see the solution. It is that they can’t see the problem.”

I recently ran across a quote by G. K. Chesterton, “It isn’t that they can’t see the solution. It is that they can’t see the problem.” This quote is a powerful reality and sums up the environmental issue that our planet faces when it comes to plastic pollution. It got me thinking and I thought I’d write a blog about it.

There is no doubt that the global population is rapidly growing and will continue to do so. We have exceeded 7 billion humans on this planet. The planet we live on is a closed system, meaning that the amount of natural resources we have available to sustain our needs and wants will not change. We can certainly take resources and change their form, but the overall fundamental is that as the population grows we will continue to place a greater burden on the environment to mine, process, develop and use resources to sustain the global needs.

In today’s global perspective, developed countries do not see the massive problem that is being created from the way we are currently using plastics. We live in an environment where the convenience of placing items in a black, blue or green bin and having that material go away makes the problem much less visible.

In underdeveloped countries where the global population is the largest, the problem is much more prevalent and problematic, as they don’t have the resources available to discard their plastic garbage or recycle. People living in those conditions are faced with the problem on a daily basis with plastic litter being a serious problem. Litter at this level blocks water ways, increases illness, kills wildlife, destroys the landscape and this material is not going away anytime in the next hundred years.

There is a sad irony to today’s situation in that the largest concentration of human populations are in underdeveloped countries. Both China and India each have a population of over 1.2 billion people. Both of these countries have poor infrastructure to handle waste and almost no recycling. The United States falls way behind in total population with just over 300 million people.

The irony is that the 300+ million people in the United States consume the planet resources at a rate of over four times the rest of the world! So we are consuming at a level that far exceeds the rest of the world, but with our developed infrastructures we become blind to the problem. Sure, we have recycling, biodegradable and compostable solutions but the truth is the development of our infrastructures makes it convenient for us to see the solution, but not the problem, and therefore we take our time with implementing solutions that will matter most.

The big question lingers in everyone’s mind of What’s going to happen when these underdeveloped nations begin consuming at the level we are currently consuming at? Both China and India are increasing their middle class and that results in more and more people wanting the “convenient and finer things in life”. Considering the fact that the population in the US is only a fraction of the global population, when these underdeveloped nations reach a point where their citizens are consuming a fraction of what we currently do; the planet and its inhabitants are in for serious problems.

It makes sense for brands, manufacturers, retailers, and consumers to get involved in solving this problem. The truth is that consumers will not be able to solve this problem on their own. The biggest opportunity to addressing this issue and making the most impact is within the industry. We are the biggest consumers of resources and control the greatest deal of the problem from sourcing to end-of-life. ENSO Plastics is an environmental company and brings to the table renewable, landfill biodegradable, compostable (home and industrial), marine degradable and products with lower carbon footprints so that industry can take control and reduce its impact on the environment.

The team here at ENSO is dedicated to helping brands, manufacturers and businesses solve the plastics pollution issue facing the world. We would love the opportunity to sit at the table and be a part of the conversation of how your company can take control of the plastic materials being used and implement solutions that make sense and will have the most impact. ENSO Plastics has a proven track record and we ask that you just give us the chance to show you what can be done.

Pack Expo’s Trashiest Girl Speaks Out!

Houston, we might be the problem!

Pack Expo – Las Vegas, my first major event within the “plastic industry” and it was a very eye-opening experience for me.

I went to this convention in a dress that was made completely out of plastic “trash.” I was very nervous to be in public dressed in what could be construed as a controversial outfit; however, the second I walked into the door I could tell that most people were going to be receptive and accepting of my “statement.”

I thoroughly enjoyed being at Pack Expo. I had a lot of fun walking through the aisles and meeting so many great people. I was often stopped and asked by many of the attendees to just take a picture with me and then was asked why I was wearing this particular outfit. Unfortunately, most people didn’t quite understand what was behind the sentiment of my plastic dress and they thought I was there to endorse recycling. My colleagues and I were able to take the opportunity to share with so many people that even though we think recycling is great, it’s not enough and that there are more options for being truly sustainable.

Something that I think the plastic industry would be more cognizant of, is recycling and sustainability. However, there weren’t even recycle bins at Pack Expo (well, there was actually only one recycle bin that I saw. There were, however, bins for garbage at practically every corner) This is definitely indicative of the sustainability problem we face. Most of the plastic discarded doesn’t even get recycled, it ends up in landfills. The entire Pack Expo is a reflection of the plastic packaging industry and yet they didn’t even offer a sustainable option for discarding plastic refuse from the show. Not to mention that on the final day when booths were being torn down, workers were just throwing away huge piles and handfuls of plastics into the garbage.

If we, the “experts” in plastic packaging, don’t come up with solutions for sustainability the problem is only going to get worse. For being an event encompassing the plastic packaging industry, I was very surprised to learn that people in this industry aren’t more concerned with the end of life of their plastic packaging. I thought for sure that the people in this business would realize that recycling just isn’t enough.

I wore a dress made out of plastic bags and packaging to make a point that represented the many items on my dress would not be recycled; but would ultimately end up in a landfill. What happens to all that plastic when it’s not recycled and gets discarded? Right now, nothing happens; it will stay buried in a landfill for thousands of years. Doesn’t it make sense to think that more should be done?

Unless you’re doing something with your packaging to make it more sustainable; you’re part of the problem!

Plastics Recycling-Where Did We Go Wrong Mentally?

Ok before the recycling folks and their allies come Para Trooping into my office and try to seize my computer, I need to get out right away that recycling IS good and should be pursued to every extent possible. This rant is about how best to accomplish this without essentially putting our heads in the proverbial sand!!!

I came across an interesting article in Waste & Recycling, “Coffee makers wrestle with recyclability of single-serve pods” where it speaks to the challenges with recycling single serve coffee pods made by Keurig which was acquired by Green Mountain Coffee Roasters Inc. Apparently since 2009, the company Terra Cycle has been able to capture 25 million of similar discarded single-use cups, and has been attempting to make good use of them, but it sounds like it is very difficult to nearly impossible to recycle them. Also, the article says that, “approximately 13% of the U.S. adult population drinks coffee using these single-use cups.”

So let me get this straight: Approximately 40 million (13% U.S. Population) of these containers are discarded EACH DAY, and the recycling efforts over a 2 year period to recover these cups has amassed a whopping 25 million? Of which there has not been any useful value found for these lucky cups? Am I the only one that sees a problem here? In 2 years it has taken a noble attempt by Terra Cycle (I have much respect for this organization, awesome innovators!) to get nearly half of ONE days worth of consumption of cups, to then turn around and make a useless pile of cups, all in the name of recycling!!!??? Is there no other way to approach this end of life issue? Is this the best thing we can do with this issue right now –today? Why does recycling feel so good for the marketplace? I repeat; 1/2 days’ worth of material collected over the span of 2 years, with no outlet in sight, yet we turn a blind eye to this complete failure because it is labeled “recycling”…so many questions and comments.

So at this point, I should proclaim the easy answer -after all it is easy to be a critic and to point at what is not happening -or flat out failing. But I do not propose to have an easy answer or “silver bullet” to cure all, but I do have sense enough to see that we need to quit being so brainwashed into thinking recycling is the silver bullet as well. It is clearly not working alone in that only 7-9% of all plastics are being recycled. And lets not forget that a vast % of our recycled plastic WAS going to China, and now may not find a home as China’s “Green Fence” is clearly revealing. We need to incorporate a multifaceted approach to our waste issues and material resources.

What if these cups were made to biodegrade in a landfill where they most likely belong? 75.8% of all Municipal Solid Waste goes into landfills that capture the biogas created by biodegradation. There has been unprecedented growth in utilizing Landfill Gas to Energy (LGE) in the U.S. recently as the experts now understand that it is better to promote and capture this alternative source of energy, rather than try and stop nature taking its course and entomb or dry landfill our waste. The “no smoking” signs on an old landfill turned golf course has to make one nervous and draw some obvious conclusions-we cannot stop nature from taking its course. (:

Lastly, the Utopian Societyists say we need to move to 0% landfills. I say that this is wrong and absolutely impractical. We should rather be saying we need to achieve 0% waste. If composting is considered Organic Recycling (which by the way creates 0% energy and captures LITTLE to no emmissions) then similarly, LGE is a valuable alternative to creating useful end of life values towards 0% waste. Picture that huge pile of unusable “lucky because they were recycled” coffee cups and tell me I’m wrong. Can we PLEASE do more than bury our heads in the sand and actually address today and tomorrow and not let “best” practices get in the way of the good we could do NOW? If the total recycling rate of all plastics is 7-9%, that means roughtly 91-93% of our plastics is going to a landfill where it has no further value. If they were biodegradable plastics like the kind ENSO Plastics assists brands and manufacturing to create, they would slowly biodegrade and be an excellent feedstock to LGE. If you are one that thinks that recycling is the only answer, I ask you to shift your mentality and question status quo, question what is popular as “best practices” with our waste and push for a multi-pronged approach to our sustainability. People are smart if they open their eyes and minds to innovations and bury their head in a more progressive endeavor like answering the question, “What more can we do? Today?”

-Del Andrus

Firm: Technology spurs degradation of rubber in landfills

Written by: Mike McNulty, Rubber News

AKRON—ENSO Plastics L.L.C. is moving quickly to gain a foothold in the rubber industry with new technology that a company official said accelerates the natural biodegradation of synthetic rubber in landfills.

The producer of biodegradable and biobased products has come out with a new technology, ENSO Restore RL, that issues in a new age for rubber, according to Teresa Clark, vice president of product development for the Mesa, Ariz.-based company.

Restore RL “is a unique material designed not only to attract specific naturally occurring microorganisms, but also to induce rapid microbial acclimatization to synthetic rubbers and resulting biodegradation,” Clark said.

“The method of biodegradation caused is strictly enzymatic and is designed to utilize naturally occurring microorganisms within waste environments, including landfills.”

Its new development opens the door for ENSO to begin servicing the rubber industry, she said. Previously, it primarily served the plastics sector.

Basically, the company has transferred its knowledge of biodegradable plastics to the rubber industry and developed ENSO Restore RL, Clark said. The rubber industry, she noted, has produced little technology regarding environmental remediation until Restore came along.

From plastics to rubber

“We were founded in 2007 to find solutions for plastic waste, and at the time we didn’t have a product,” she said. “We ended up forming a joint venture, and eventually the company came to market with a product for the plastics industry.”

“We’re a young company that’s growing,” said Clark, one of the firm’s founders.

Clark discussed ENSO and the new technology at the International Latex Conference, held July 23-24 in Fairlawn, a suburb of Akron. She also gave a presentation at the meeting, titled “Advancements in Rubber and Latex Disposal—Biodegradation and the Environment.”

Restore RL is an additive used during the manufacturing of rubber products “in such a way as to disperse the additive throughout the matrix of the rubber,” she said.

It does not “involve an initial abiotic breakdown as is seen with degradable products in other industries,” according to Clark. “A novel aspect of this material is its inertness to the host rubber resin; it does not contribute directly to any degradation of the rubber, thus leaving the shelf life of the rubber article in¬- tact.”

She said independent laboratory testing shows nitrile treated with Restore biodegrades about 17 percent in the first 20 days compared to nitrile showing no biodegradation during the same time frame.

Similar biodegradation test results were found in polychloroprene, polyurethane and other synthetic materials when treated with the product, the executive said.

According to Clark, the material increases the biodegradation of synthetic rubber within natural microbial and municipal landfill environments.

“Given the unique properties of rubber materials, the overall use of rubber for a large number of applications is constantly on the rise and becoming an ever increasing focus of concern … not only in industrialized countries but also in less developed nations,” she said.

The ENSO executive said testing shows significant increases in the rate of biodegradation in various synthetic rubbers when treated with Restore RL “and with the biodegradation being in anaerobic environments offers a unique waste disposal solution.”

Restore’s purpose is to impact biodegradability without affecting the physical characteristics or the shelf stability of treated rubber products, Clark said, which is in contrast to other methods, including degrading materials through oxygen or UV exposure, which risks the stability of rubber goods.

read the full article

If you would like to learn more or if you missed the presentation at the International Latex Conference join ENSO’s free upcoming webinar titled; “A New Solution for Rubber Waste”.

Perils of forgeting the rubber…

Photo Courtesy of Malaysian Rubber Board

For hundreds of years we have relied on rubber to produce superior products and materials, and the importance of using rubbers in our daily lives has increased significantly. In fact, more rubbers are used today than have ever been used in history. Yet somehow we forget about the waste of rubber products when we discard them.

Plastic has received the brunt of the attention, but rubbers have historically flown under the radar when it comes to waste management. Interestingly enough, municipal waste is comprised of 13% plastic (which we hear about every day) but Rubbers make up over 8% and no-one says a word.

Additionally, rubber is very seldom recycled meaning that almost all of it goes straight into the landfill where it remains for hundreds of years. That equates to over 40 billion pounds of rubber waste every year going to US landfills.

Are we OK with this?

When will we begin to hold the rubber industry accountable as we have the plastics industry?

There is no reason today to have rubber waste sitting stagnant in the landfill. Technologies such as ENSO RESTORE RL allow rubber materials to biodegrade within the landfill and produce methane that we can capture for clean energy. This means that rather than hundreds of years, the rubber waste I throw into the landfill can be gone during my lifetime.

The solution is available, all we need to do is quit ignoring the problem.

How do you propose we hold the rubber industry accountable?

Looking Beyond the Borders for Plastic Pollution Solutions

Plastics rock! In a brief moment, if you focus on the role of plastic in our lives, it’s incredible all the applications we use it to our benefit. Unfortunately, the end-of-life for most plastic is hundreds of years away, if not longer, a fundamental problem. Over the course of the last few years I’ve had the privilege of playing a role in the Sustainability efforts of numerous producers of plastic. I’ve heard about their attempts at previous technologies, their struggles of processing and performance, the regulatory quagmire they face, what they’re trying to hang their hat on now and everything under the sun and including the sun.

During this time, I’ve also been privy to some remarkable advancement in technologies and I’m amazed at the innovations that are available today as well as what is on the horizon. It’s that focus on what tomorrow brings that truly provides a synergistic sustainable solution for a company. It’s about implementing a solution that understands that plastic, and the issue of plastic waste, is not an island unto itself. We must look beyond the borders to see the true possibilities, the interaction of multiple elements and cooperative action. It’s why ENSO applauds the efforts and recent announcement by NatureWorks, for recognizing the possibilities beyond its current technology. The silver bullet may not exist today, but with concerted efforts, we can move closer and closer to the goal. The value proposition of methane capturing is far beyond any of its counterparts and it is increasingly being recognized as a more logical and fundamentally sound platform to adopt.

Methane, despite the perceived negative connotations, is one of our most inexpensive and cleanest energy resources. This naturally produced gas can be used either in combustion engines or for conversion to electricity. To include the possibility of harnessing methane for plastic production would be a huge game changer. It is why current technologies such as ENSO RESTORE®, which proves to accelerate the natural biodegradation process in landfill environments, are being sought after. Many initiatives being touted today are simply incapable of proportionally meeting the increased production rate of plastic. What may appear to be “green” in theory essentially remains inadequate at meeting the greater objective of a cleaner planet. It is why ENSO RESTORE® provides a significantly more dynamic solution to stand behind when it comes to adopting technologies that support sustainability goals. Beyond bans and regulations, the objective is to provide a clear end-of-life solution in any plastic application (PET, HDPE, LDPE, PE, PP, EVA, PS, nitrile, rubber or latex); otherwise, we’re merely offering lip service in addressing the plastic waste in our environment.

Researchers Unveil New Solution for Rubber Waste

ENSO Plastics’ lead researcher will make a major announcement for latex and rubber waste at this year’s International Latex Conference.

Mesa, AZ — (SBWIRE) — 07/17/2013 — The increasing amount of landfilled rubber and latex waste is an imperative concern for government entities and environmentalists worldwide. Teresa Clark, researcher for ENSO Plastics will be presenting “Advancements in Rubber and Latex Disposal – Biodegradation and the Environment” at this year’s International Latex Conference, July 23-24 in Akron, Ohio.

Revealed at the conference will be the groundbreaking development, ENSO RESTORE™ RL; a revolutionary technology that accelerates the natural biodegradation of synthetic rubber in landfills, as well as an unexpected discovery about natural rubber that may change the entire rubber industry.

Biodegradable plastics have been the big hitter in the past 10 years, with various compostable plastics such as PLA, PHA, Starch, and ENSO RENEW™; as well as products like ENSO RESTORE™ that enhance the biodegradation of traditional plastics. However the rubber industry has produced little technological advancements regarding environmental remediation, until now.

The research break-through that lead to the development of ENSO RESTORE™ RL issues in a new age of rubber, one that focuses on the environmental disposal. ENSO RESTORE™ RL is a unique material that increases the biodegradation of synthetic rubber within natural microbial and municipal landfill environments. Independent laboratory testing shows nitrile treated with ENSO RESTORE™ RL biodegrading 16.9% in the first 20 days compared to Nitrile showing no biodegradation during the same time period. Similar accelerated biodegradation results are seen in polychloroprene, polyurethane and other synthetic materials when treated with ENSO RESTORE™ RL.

As a society it is crucial that we address the huge amount of rubber waste going into landfills. Plastics have traditionally received most of the attention regarding waste with programs such as recycling, biodegradable, compostable and renewable solutions being offered. Unfortunately rubber waste, although just as important, has not received the same attention.

ENSO Plastics™ is committed to addressing the environmental impact of rubber and plastic waste and continues to lead the market with products that solve plastic waste issues with products like ENSO RENEW: A compostable, marine degradable and renewable biopolymer; and ENSO RESTORE: A family of products that accelerate the biodegradation of polyester, polypropylene, polyethylene, PVC, rubber and other materials.

About ENSO Plastics™

ENSO Plastics, LLC is an environmental plastics solutions company with proprietary biodegradable and biobased solutions, bringing to market cost competitive cutting-edge solutions to meet the market demands of sustainability, home or industrial compostability, landfill biodegradability, marine degradability and recyclability.

ENSO Plastics’ mission is to solve the global plastics pollution issue by bringing the best technologies to market, finding solutions with the greatest and most productive impact for the plastics industry and providing answers that can be trusted to integrate seamlessly – a platform that companies can stand behind with confidence.

Learn more about ENSO Plastics technologies visit us at http://www.ensoplastics.com or call (866) 936-3676 or +00-1-602-639-4228.

http://www.sbwire.com/press-releases/researchers-unveil-new-solution-for-rubber-waste-283962.htm

ENSO Plastics Announces Biodegradable Plastic Solutions for the Philippines

MAKATI, Philippines–(BUSINESS WIRE)–The grace period for Makati City Ordinance No. 2003-095 has ended. This ordinance bans the use, sale and distribution of plastics that are non-biodegradable. To help manufacturers comply with the city ordinance ENSO Plastics announces two new biodegradable technologies for the Philippines market – ENSO RENEW™ and ENSO RESTORE™.

ENSO RENEW™ is a unique Renewable Thermo Polymer (RTP) derived from the waste process of agriculture, with a carbon footprint 75% lower than polyethylene. It is a high heat renewable biopolymer that provides home and industrial compostability as well as being marine degradable. ENSO RENEW™ is designed to meet the needs of applications looking for renewable solutions to meet new legislative requirements utilizing fast growing plant based material and rapid biodegradation. Manufacturers are also able to blend ENSO RENEW™ with traditional plastics for partially renewable solutions that are durable.

ENSO RESTORE™ is the latest development of biodegradable additives offering superior improvements to biodegradable performance and process-ability/compatibility and eliminating the historical higher scrap rates of competing additives, creating a huge environmental and cost advantage. ENSO RESTORE™ is a leading edge technology that accelerates the natural biodegradation without any disruption to disposal method or performance. ENSO RESTORE™ biodegradable additives work with light weighted packaging, thin film applications, and heavier injection molded parts in all major resin types: PE, PP, PET, PS, Rubber, Nitrile, polyurethane and more.

ENSO Plastics solutions are quick to implement with minimal or no change in current manufacturing. It’s quick and easy to integrate biodegradable technologies that comply with the recently implemented laws without difficulty or expense.

About ENSO Plastics™

If you are interested in learning more about ENSO Plastics technologies, please visit us at http://www.ensoplastics.com or call +00-1-602-639-4228.
Contacts

ENSO Plastics
Paul Wightman, +00-1-602-639-4228
http://www.ensoplastics.com

http://www.businesswire.com/news/home/20130620006486/en

Important California Notice
California law prohibits the sale of plastic packaging and plastic products that are labeled with the terms ‘biodegradable,’ ‘degradable,’ or ‘decomposable,’ or any form of those terms, or that imply in any way that the item will break down, biodegrade or decompose in a landfill or other environment. These restrictions apply to all sales in or into the State of California, including such sales over the Internet.

Newly Developed Plastic Reduces Carbon Footprint 75%

Mesa, AZ — (SBWIRE) — 06/13/2013 — ENSO Plastics™ announces their latest product; demonstrating their continued commitment to innovation and the environment with the release of ENSO RENEW™ RTP. ENSO RENEW™ RTP is a revolutionary plastic that puts the environment first with a significant reduction in carbon footprint, rapid biodegradability and the utilization of agricultural waste rather than petroleum or fossil fuels.

ENSO RENEW™ RTP provides a huge reduction in overall carbon footprint. A product’s carbon footprint is a critical factor when determining the impact on the environment. ENSO RENEW™ RTP boasts a carbon footprint over 50% less than PLA (one of the most common bio-plastics) and over 75% lower than HDPE (the plastic used to make film, milk jugs and many other items). ENSO RENEW™ RTP is made from agricultural waste that is manufactured very close to the source keeping the carbon footprint minimal. While most companies work to reduce their carbon footprint by fractions of a percent, ENSO RENEW RTP opens a whole new realm of possibilities.

ENSO RENEW™ RTP offers a unique end-of-life advantage for disposal not requiring specialized industrial composting facilities to breakdown, as ENSO RENEW™ RTP biodegrades rapidly in most natural soil and marine environments. ENSO RENEW™ RTP passes the ASTM D6400 standard for industrial composting, as well as marine degradability and home composting in as little as 10 days. Additionally, ENSO RENEW™ RTP is natural, and if accidentally consumed by wildlife will not cause harm.

ENSO RENEW™ RTP can be used as a stand-alone resin or blended with polyethylene or polypropylene. ENSO RENEW™ RTP is made from agricultural waste allowing manufacturers to take advantage of “bio-preferred” programs whether used as a stand-alone or blended.

ENSO RENEW™ RTP resin blends well with many types of PE, as well as PP, and shows good versatility in many applications; such as films, blow molded parts, and heavier injection molded parts. ENSO is currently working with leading companies in agriculture, consumer goods and other high profile applications, who recognize the unique opportunity to use plastic that is sourced sustainably, used effectively, and disposed of in a way that adds value to the ecosystem.

Between the environmental damage caused by long lasting traditional plastics and the need for alternative solutions, ENSO RENEW™ RTP will change the face of the industry and the environment. Contact an ENSO Plastics Business Development Representative today to learn more about how your company and brand can now use plastics that are more environmentally responsible.

About ENSO Plastics™
ENSO Plastics™, LLC is an environmental plastics solutions company with proprietary biodegradable and biobased solutions, bringing to market cost competitive cutting-edge solutions to meet the market demands of sustainability, home or industrial compostability, landfill biodegradability, marine degradability and recyclability.

ENSO Plastics™ has a mission to solve the global plastics pollution issue by bringing the best technologies to market, finding solutions with the greatest and most productive impact for the plastics industry and providing answers that can be trusted to integrate seamlessly – a platform that companies can stand behind with confidence.

Learn more about ENSO™ technologies visit us at http://www.ensoplastics.com or call U.S. (866) 936-3676 , international 001 602 639-4228 .

The Truth Shall Set You Free

We produce well over 200 billion pounds of plastic each year. This is a well-documented environmental issue of grim proportions; plastic is literally trashing our planet. Brands, manufactures and consumers are fully aware and the search for solutions is in full swing. Fortunately, our awareness has spurred incredible technological advances to address this problem, some better than others.

As a brand, being environmentally accountable is a trait that serves well in the marketplace. It’s a hallmark that projects the greater good. But in a Cass Sunstein meets George Orwell world, where the FTC, EPA, FDA, IRS, (insert acronym), are watching your every move and new terms such as Extended Producer Responsibility emerge, it can be paralyzing to make that technological decision. You want to choose something that is justifiable, reliable and proven.

In a small microcosm of the larger issue, we catch a glimpse of the efforts and problems we face. In a recent article Coffee Makers wrestling with recyclability of single-serve pods, TerraCycle is boasting about recovering 25 million coffee capsules over the last couple years, but has essentially found no use for them. Are we to understand that companies are paying TerraCycle to collect and store these things in some warehouse? Add to this, according to the article, 41 million adults drink a coffee made in a single-cup brewer every day. So in a two year effort, TerraCycle could not recover a single days’ worth of coffee capsules? Clearly, the Customary Disposal Method for this application is the garbage, in other words, the Landfill. Let’s not jump on a bandwagon for the sake of waiving a green flag, the overall effect is useless.

Here’s one, California is now floating a new Bill to put the burden on companies to find solutions for plastic waste in our waterways. The same State that bans the claim of biodegradable materials (and has sued companies legitimately making those claims), is now requiring brands and manufacturers to seek out and implement biodegradable solutions?? Are they expecting producers to put their necks on the line in search for innovation? Good luck taking that bait!

Unfortunately, the principle concern of environmental safety is being contaminated with agendas that have not proven capable of long term sustainability. There is a tendency to gravitate towards colorful Green language instead of clear, black and white solutions. Today, we have the capability to address plastic pollution on an incredible scale, without contamination. Unfortunately, too many producers are paralyzed with uncertainty or are turning to the least point of resistance.

A perfect example is the less than bold stand that one of the largest producers of bottled water took, “Lightweighting”. Holy crap! That’s it? Reduce your costs and provide a rigid bag for a bottle? C’mon…the “commitment to minimizing the environmental impact” is lackluster., considering 50 billion plastic water bottles end up in U.S. landfills each year.

Here’s my humble opinion. Within a generation, we have witnessed the birth of the plastic EVERYTHING. We began filling-up our Landfills with EVERYTHING and noticed NOTHING was reprocessing back into nature. The raging river of plastic is pouring onto our planet and we place the majority of this material in Landfills. There is a biodegradation process in Landfills that is beaming with potential and we have the proven ability to produce, capture and harness one of the most inexpensive and cleanest energy resources and fundamentally address our plastic pollution problem.

Recycling is an industry I support, but the numbers don’t lie and the goal is not to prop-up one particular industry, it’s to clean our planet. We need to stop kidding ourselves and start dealing with reality. I also understand Sourcing from renewable resources, but harvesting Corn for plastic in order to claim “Compostable” is absolutely wrong. I’ve lived in many places over the years and I have yet to find my local Industrial Composting facility. But if I did, I would respectfully not bring them my plastic waste. Let’s face it, you can claim it, but it’s not going there and where it is going, this technology does nothing. For those adding metal into the equation, this technology is borderline criminal. That probably explains the parasitic tendencies of this technology in underdeveloped countries. Both of these technologies have an adverse effect on our Food Source/Supply, which alone is highly irresponsible.

When making the decision on how to be accountable for your Plastic Footprint, know what is out there, get the full story and get the proof that it performs as claimed. If you stand in the light of truth, you will be safe. 70% is greater than 30%, 2+2=4, what’s right is right.