Category Archives: Good Causes

Pack Expo’s Trashiest Girl Speaks Out!

Houston, we might be the problem!

Pack Expo – Las Vegas, my first major event within the “plastic industry” and it was a very eye-opening experience for me.

I went to this convention in a dress that was made completely out of plastic “trash.” I was very nervous to be in public dressed in what could be construed as a controversial outfit; however, the second I walked into the door I could tell that most people were going to be receptive and accepting of my “statement.”

I thoroughly enjoyed being at Pack Expo. I had a lot of fun walking through the aisles and meeting so many great people. I was often stopped and asked by many of the attendees to just take a picture with me and then was asked why I was wearing this particular outfit. Unfortunately, most people didn’t quite understand what was behind the sentiment of my plastic dress and they thought I was there to endorse recycling. My colleagues and I were able to take the opportunity to share with so many people that even though we think recycling is great, it’s not enough and that there are more options for being truly sustainable.

Something that I think the plastic industry would be more cognizant of, is recycling and sustainability. However, there weren’t even recycle bins at Pack Expo (well, there was actually only one recycle bin that I saw. There were, however, bins for garbage at practically every corner) This is definitely indicative of the sustainability problem we face. Most of the plastic discarded doesn’t even get recycled, it ends up in landfills. The entire Pack Expo is a reflection of the plastic packaging industry and yet they didn’t even offer a sustainable option for discarding plastic refuse from the show. Not to mention that on the final day when booths were being torn down, workers were just throwing away huge piles and handfuls of plastics into the garbage.

If we, the “experts” in plastic packaging, don’t come up with solutions for sustainability the problem is only going to get worse. For being an event encompassing the plastic packaging industry, I was very surprised to learn that people in this industry aren’t more concerned with the end of life of their plastic packaging. I thought for sure that the people in this business would realize that recycling just isn’t enough.

I wore a dress made out of plastic bags and packaging to make a point that represented the many items on my dress would not be recycled; but would ultimately end up in a landfill. What happens to all that plastic when it’s not recycled and gets discarded? Right now, nothing happens; it will stay buried in a landfill for thousands of years. Doesn’t it make sense to think that more should be done?

Unless you’re doing something with your packaging to make it more sustainable; you’re part of the problem!

Plastics Recycling-Where Did We Go Wrong Mentally?

Ok before the recycling folks and their allies come Para Trooping into my office and try to seize my computer, I need to get out right away that recycling IS good and should be pursued to every extent possible. This rant is about how best to accomplish this without essentially putting our heads in the proverbial sand!!!

I came across an interesting article in Waste & Recycling, “Coffee makers wrestle with recyclability of single-serve pods” where it speaks to the challenges with recycling single serve coffee pods made by Keurig which was acquired by Green Mountain Coffee Roasters Inc. Apparently since 2009, the company Terra Cycle has been able to capture 25 million of similar discarded single-use cups, and has been attempting to make good use of them, but it sounds like it is very difficult to nearly impossible to recycle them. Also, the article says that, “approximately 13% of the U.S. adult population drinks coffee using these single-use cups.”

So let me get this straight: Approximately 40 million (13% U.S. Population) of these containers are discarded EACH DAY, and the recycling efforts over a 2 year period to recover these cups has amassed a whopping 25 million? Of which there has not been any useful value found for these lucky cups? Am I the only one that sees a problem here? In 2 years it has taken a noble attempt by Terra Cycle (I have much respect for this organization, awesome innovators!) to get nearly half of ONE days worth of consumption of cups, to then turn around and make a useless pile of cups, all in the name of recycling!!!??? Is there no other way to approach this end of life issue? Is this the best thing we can do with this issue right now –today? Why does recycling feel so good for the marketplace? I repeat; 1/2 days’ worth of material collected over the span of 2 years, with no outlet in sight, yet we turn a blind eye to this complete failure because it is labeled “recycling”…so many questions and comments.

So at this point, I should proclaim the easy answer -after all it is easy to be a critic and to point at what is not happening -or flat out failing. But I do not propose to have an easy answer or “silver bullet” to cure all, but I do have sense enough to see that we need to quit being so brainwashed into thinking recycling is the silver bullet as well. It is clearly not working alone in that only 7-9% of all plastics are being recycled. And lets not forget that a vast % of our recycled plastic WAS going to China, and now may not find a home as China’s “Green Fence” is clearly revealing. We need to incorporate a multifaceted approach to our waste issues and material resources.

What if these cups were made to biodegrade in a landfill where they most likely belong? 75.8% of all Municipal Solid Waste goes into landfills that capture the biogas created by biodegradation. There has been unprecedented growth in utilizing Landfill Gas to Energy (LGE) in the U.S. recently as the experts now understand that it is better to promote and capture this alternative source of energy, rather than try and stop nature taking its course and entomb or dry landfill our waste. The “no smoking” signs on an old landfill turned golf course has to make one nervous and draw some obvious conclusions-we cannot stop nature from taking its course. (:

Lastly, the Utopian Societyists say we need to move to 0% landfills. I say that this is wrong and absolutely impractical. We should rather be saying we need to achieve 0% waste. If composting is considered Organic Recycling (which by the way creates 0% energy and captures LITTLE to no emmissions) then similarly, LGE is a valuable alternative to creating useful end of life values towards 0% waste. Picture that huge pile of unusable “lucky because they were recycled” coffee cups and tell me I’m wrong. Can we PLEASE do more than bury our heads in the sand and actually address today and tomorrow and not let “best” practices get in the way of the good we could do NOW? If the total recycling rate of all plastics is 7-9%, that means roughtly 91-93% of our plastics is going to a landfill where it has no further value. If they were biodegradable plastics like the kind ENSO Plastics assists brands and manufacturing to create, they would slowly biodegrade and be an excellent feedstock to LGE. If you are one that thinks that recycling is the only answer, I ask you to shift your mentality and question status quo, question what is popular as “best practices” with our waste and push for a multi-pronged approach to our sustainability. People are smart if they open their eyes and minds to innovations and bury their head in a more progressive endeavor like answering the question, “What more can we do? Today?”

-Del Andrus

Looking Beyond the Borders for Plastic Pollution Solutions

Plastics rock! In a brief moment, if you focus on the role of plastic in our lives, it’s incredible all the applications we use it to our benefit. Unfortunately, the end-of-life for most plastic is hundreds of years away, if not longer, a fundamental problem. Over the course of the last few years I’ve had the privilege of playing a role in the Sustainability efforts of numerous producers of plastic. I’ve heard about their attempts at previous technologies, their struggles of processing and performance, the regulatory quagmire they face, what they’re trying to hang their hat on now and everything under the sun and including the sun.

During this time, I’ve also been privy to some remarkable advancement in technologies and I’m amazed at the innovations that are available today as well as what is on the horizon. It’s that focus on what tomorrow brings that truly provides a synergistic sustainable solution for a company. It’s about implementing a solution that understands that plastic, and the issue of plastic waste, is not an island unto itself. We must look beyond the borders to see the true possibilities, the interaction of multiple elements and cooperative action. It’s why ENSO applauds the efforts and recent announcement by NatureWorks, for recognizing the possibilities beyond its current technology. The silver bullet may not exist today, but with concerted efforts, we can move closer and closer to the goal. The value proposition of methane capturing is far beyond any of its counterparts and it is increasingly being recognized as a more logical and fundamentally sound platform to adopt.

Methane, despite the perceived negative connotations, is one of our most inexpensive and cleanest energy resources. This naturally produced gas can be used either in combustion engines or for conversion to electricity. To include the possibility of harnessing methane for plastic production would be a huge game changer. It is why current technologies such as ENSO RESTORE®, which proves to accelerate the natural biodegradation process in landfill environments, are being sought after. Many initiatives being touted today are simply incapable of proportionally meeting the increased production rate of plastic. What may appear to be “green” in theory essentially remains inadequate at meeting the greater objective of a cleaner planet. It is why ENSO RESTORE® provides a significantly more dynamic solution to stand behind when it comes to adopting technologies that support sustainability goals. Beyond bans and regulations, the objective is to provide a clear end-of-life solution in any plastic application (PET, HDPE, LDPE, PE, PP, EVA, PS, nitrile, rubber or latex); otherwise, we’re merely offering lip service in addressing the plastic waste in our environment.

The Truth Shall Set You Free

We produce well over 200 billion pounds of plastic each year. This is a well-documented environmental issue of grim proportions; plastic is literally trashing our planet. Brands, manufactures and consumers are fully aware and the search for solutions is in full swing. Fortunately, our awareness has spurred incredible technological advances to address this problem, some better than others.

As a brand, being environmentally accountable is a trait that serves well in the marketplace. It’s a hallmark that projects the greater good. But in a Cass Sunstein meets George Orwell world, where the FTC, EPA, FDA, IRS, (insert acronym), are watching your every move and new terms such as Extended Producer Responsibility emerge, it can be paralyzing to make that technological decision. You want to choose something that is justifiable, reliable and proven.

In a small microcosm of the larger issue, we catch a glimpse of the efforts and problems we face. In a recent article Coffee Makers wrestling with recyclability of single-serve pods, TerraCycle is boasting about recovering 25 million coffee capsules over the last couple years, but has essentially found no use for them. Are we to understand that companies are paying TerraCycle to collect and store these things in some warehouse? Add to this, according to the article, 41 million adults drink a coffee made in a single-cup brewer every day. So in a two year effort, TerraCycle could not recover a single days’ worth of coffee capsules? Clearly, the Customary Disposal Method for this application is the garbage, in other words, the Landfill. Let’s not jump on a bandwagon for the sake of waiving a green flag, the overall effect is useless.

Here’s one, California is now floating a new Bill to put the burden on companies to find solutions for plastic waste in our waterways. The same State that bans the claim of biodegradable materials (and has sued companies legitimately making those claims), is now requiring brands and manufacturers to seek out and implement biodegradable solutions?? Are they expecting producers to put their necks on the line in search for innovation? Good luck taking that bait!

Unfortunately, the principle concern of environmental safety is being contaminated with agendas that have not proven capable of long term sustainability. There is a tendency to gravitate towards colorful Green language instead of clear, black and white solutions. Today, we have the capability to address plastic pollution on an incredible scale, without contamination. Unfortunately, too many producers are paralyzed with uncertainty or are turning to the least point of resistance.

A perfect example is the less than bold stand that one of the largest producers of bottled water took, “Lightweighting”. Holy crap! That’s it? Reduce your costs and provide a rigid bag for a bottle? C’mon…the “commitment to minimizing the environmental impact” is lackluster., considering 50 billion plastic water bottles end up in U.S. landfills each year.

Here’s my humble opinion. Within a generation, we have witnessed the birth of the plastic EVERYTHING. We began filling-up our Landfills with EVERYTHING and noticed NOTHING was reprocessing back into nature. The raging river of plastic is pouring onto our planet and we place the majority of this material in Landfills. There is a biodegradation process in Landfills that is beaming with potential and we have the proven ability to produce, capture and harness one of the most inexpensive and cleanest energy resources and fundamentally address our plastic pollution problem.

Recycling is an industry I support, but the numbers don’t lie and the goal is not to prop-up one particular industry, it’s to clean our planet. We need to stop kidding ourselves and start dealing with reality. I also understand Sourcing from renewable resources, but harvesting Corn for plastic in order to claim “Compostable” is absolutely wrong. I’ve lived in many places over the years and I have yet to find my local Industrial Composting facility. But if I did, I would respectfully not bring them my plastic waste. Let’s face it, you can claim it, but it’s not going there and where it is going, this technology does nothing. For those adding metal into the equation, this technology is borderline criminal. That probably explains the parasitic tendencies of this technology in underdeveloped countries. Both of these technologies have an adverse effect on our Food Source/Supply, which alone is highly irresponsible.

When making the decision on how to be accountable for your Plastic Footprint, know what is out there, get the full story and get the proof that it performs as claimed. If you stand in the light of truth, you will be safe. 70% is greater than 30%, 2+2=4, what’s right is right.

Are We Our Own Worst Enemy in Fighting Plastic Waste?

The “Green” plastics industry can be very puzzling. When I first came to this industry, I felt great that I could be involved in something that’s good for the world. Save the world!

But then, one starts to question if the world even wants to be saved – bizarre. This industry includes bioplastics, composting, recyclers, oxo-degradables, PLA, Biodegradables, brand owners, manufacturers and of course our wonderful legislative leaders – each with differing perspectives and objectives. I’m fortunate to be involved with a company that provides multiple options, so I don’t have a single horse in this race. But I’m certainly happy not to be betting on a few of these ponies.

Nevertheless, there is no single technology available that can address all the problems or appease everyone, but there are solutions that do take a very responsible approach to the problem of plastic waste, depending on realistic methods of disposal. And this is where we run into a problem.

The recyclers do not want anything to contaminate the recycling stream. Understandable, it’s a viable industry, but the infrastructure is not capable of handling a significant enough percentage of the plastic output. I strongly support increasing our capacity to recycle. Yet, we have just as much, if not more, ability to harness landfill methane capturing (LFG) for clean, cheap energy. And due to the fact that the majority of this plastic is heading that way (landfill), we need to focus resources on supporting this effort. We can’t dismiss the greater value for the sake of a fledgling industry, it doesn’t make sense.

California (legislatures), you’re the mother ship for the quagmire that prevents innovation. California, for some very curious reason, supports solutions that are absolutely incapable of being a viable option for plastic waste. There are more practical options that address “plastic pollution” without compromising efforts to reuse. Limiting manufactures to one technology that supports only compost-ability, especially when this is such an inferior option in the big scheme of plastic usage and waste, is mind-boggling and counterproductive.

We have a raging river of plastic being produced every year, over 30 MILLLION TONS, the very large majority of this material is heading to a landfill – it needs to be managed. Many companies don’t want to get in the game, too much fluid legislation and regulation – shocker. Many adopt solutions that placate the cause of the day, despite their full knowledge that it is fundamentally flawed.

We need to get our heads out of our proverbial asses and start addressing the bigger problem, the larger percentages. There are amazing technologies out there, but there is no doubt that we are getting in our own way of making incredible progress. This is a young and rapidly evolving industry; the progress being made to address the fundamental problem we face is phenomenal. Instead of hindering ourselves with knee-jerk legislation and bans; perhaps we allow our ingrained ability to rise to the occasion with innovation. Technologies that have misrepresented their performance should not stand as the be-all to end-all to what we can achieve, it’s premature and shortsighted.

The question we need to ask ourselves is not who will win the race, but what race are we trying to win?

The plastics race is a close one, but PLA shows a clear advantage and recycling continues to drag behind.

Talking Green with the “Go Green Guy” Jeff Davis

ENSO Plastics recently had the opportunity to talk about some green topics with the “Go Green Guy”, Jeff Davis from Go Green America TV . As someone who is out there trying to educate and encourage people to live, and go green, we wanted to reach out to Jeff and see what his thoughts were on some topics that are relevant right now in our industry and field. ENSO Plastics shares a common goal with people like Jeff in that we want people to make the best decisions when it comes to environmental choices. We started off by just learning a little bit more about how Jeff got started in the “Go Green” movement:

Q: There are a lot of different reasons people get into the “Green Movement”, what motivated you to start your program,”Go Green America TV“?

Jeff: I was interested in finding some information for myself and my family. When I started searching for info on Green Living it just seemed so overwhelming. I thought there must be a better way to spread the word. So I started tweeting and blogging and before you know it “Go Green America TV” was born.

Q: That’s really great that something that started off as a personal goal turned into a much larger scale project of educating and providing information to others as to how they can go green as well. Now that your there, what is your goal with Go Green America? If there was something you could specifically achieve or a moment that would occur where you would sit back and say, “Man I’ve done it!”, what would that moment be or look like?

Jeff: My ultimate goal is to get “Go Green America TV” on television where I could reach millions. Daily I get interesting feedback from readers about how they enjoy what I am doing, for me that is it, knowing that I can effect people just by sharing what I learn, passing along information in such a way that it may just change they way people live their lives. I am not sure what the defining moment would be, but the little moments along the way will keep me going.

Q: Well we hope that you can achieve that goal! In regards to being on TV or how you run your program right now, you bring a lot of information to the table with your site and TV Channel, what is the biggest hurdle in trying to educate the public about green topics? What is the best way to go about getting the information to people?

Jeff: I think the biggest hurdle is finding an approach that people will actually take the time to listen to. There is so much Green washing out there that people are a little put off by the whole Green Living movement. I try to experience it with them, learn together and not be too much in your face. I want people to know that even the littlest things that we all do, make a difference.

I feel the best way to reach people is with video and I am in the process of finally getting that aspect of GGATV going.

Q: It is tough with the amount of Green Washing that has occurred, to keep people in the game and not be put off. One item of interest is plastic, and plastic usage is always a big deal, in packaging and with recycling, what is your overall impression of the environmental impact of plastics?

Jeff: It (plastic) has been a part of our lives for such a long time now it is difficult to just get rid of it. Recycling seems to be a key component in dealing with plastic but I still feel that the ultimate goal would be to reduce it’s use as much as possible. The trash factor, the landfill factor, the non biodegradable factor they all are a part of it, but sometimes we forget that plastics are petroleum based, love to see petroleum use cut when ever possible.

Q: There are a lot of factors involved in plastics, and specifically with plastic right now there is a lot of attention on plastic bags, specifically single use plastic bags, what is your take on it, what is the real solution, or is there one?

Jeff: I like the ban myself. I am not sure if it is the solution but I like it. Of all the single use items out there the plastic bag is the most widely used, the one that seems to get attention because it is easy to educate people on using reusable bags. People do tend to reuse plastic bags, but just for trash and they still end up in the trash can, they are one of the least likely items to be recycled.

Q: I agree with you in that I am also not sure it is the solution. It will be some time before we learn what kind of positive or negative impact the bag bans have. When you talk about ideas like using reusable bags, do you think we are we doing enough as people to go green? Even you personally do you feel there is always more and more you can do to be green but find difficulty in achieving all those goals?

Jeff: Are we doing enough? As long as we can get everyone to at least be conscious of there actions, hopefully it will be a cause and effect where they will make changes on there own. I think education is key, the more we understand why to live Green, the more people will make an effort. I myself know that I could always do more and I am striving to do so. It is a journey one step at a time, we just need to get as many people to start that journey as possible and the small steps will really make a difference

Q: On a global level there is a push to “Go Green”, even the Olympics this time around is trying to be as green as possible, and there is a lot of pressure for companies and brands to have “Green Initiatives”. From a global perspective what countries are really taking a lead with this, is the US in the lead?

Jeff: Globally I think that we are beginners when it comes to the environment. We’ve been the Global leaders in convenience, which is not a good thing. We have for the most part, become an unhealthy and somewhat lazy society. From what I can tell, England and many other European countries as well as Australia and Canada could teach us a lot about being environmentally responsible. I do think that we are finally catching on and hopefully catching up. We are finally educating people and a big part of that is just doing what we are doing right here, talking about it, sharing information, explaining why it is important.

We dropped the ball when Jimmy Carter tried to kick start the country down the right path and it wasn’t even called Green Living then. Solar panels, bio fuels, electric vehicles, we pushed them all aside and now we have to play catch up. I think we can do it!

I think we can too, and I think you have touched on something very important here. What really catches my attention here is when you said earlier, “the more we understand why to live Green, the more people will make an effort”. A lot of the time when I see a how to live green topic, blog or video it is simply that. It is at a high consumer level and sometimes it is effective and sometimes it is not. If though, we started focusing more on the “why” along with the “how” then I think more people would understand the importance of what it really means to “live” or “Go Green”.

Q: Thanks for your time Jeff, and we look forward to hearing from you in the future!

Jeff: It was a pleasure, thank you for taking the opportunity!

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To learn more about Jeff Davis and his “Go Green America TV” make sure you visit his site, gogreenamericatv.com and follow Jeff on twitter !

Project Kaisei Cleans up the Plastic Vortex with your “Clicks”

What is Project Kaisei?

I recently came across an unusual and touching fundraiser put on by Project Kaisei. If you haven’t heard of them, Project Kaisei is a California based NGO that focuses on cleaning up plastic waste from the North Pacific Gyre. This company also concentrates on integrating technologies to turn the plastic they collect into fuel or secondary products. Project Kaisei strives to bring awareness, education and showcase new technologies. So far they have taken 2 expeditions into the N Pacific Gyre to study the impacts and issues that result from plastic waste. The plastic waste found there is a mixture of new trash and small plastic pieces that have been broken down by the sun. Most of the plastic is not biodegradable plastic or does not have a chance to, and if it has not washed up on a shore somewhere or sunk to the bottom of the ocean it is still floating at sea.

To learn more about Project Kasei visit their website http://www.projectkaisei.org

The Campaign “Save Kai”

In order to take another expedition Project Kaisei has come up with a facebook fundraising campaign that involves a Goldfish named Kai.

On the Save Kai page you can watch Kai 24 hours a day swimming around in a aquarium protected by a plastic wall. After 30 days from the start of the campaign Kai will be removed from his safe home and into a new home, known as the Plastic Vortex. You can learn more about the waste filled Plastic Vortex on the Save Kai page http://on.fb.me/savekaino

With every donation, Project Kaisei will remove a piece of plastic from Kai’s future plastic polluted home. This may seem cruel but it’s there way of convincing people to help clean up the Plastic Vortex and save millions of sea life. Whether you plan to donate or not you should check out the page to learn more about this campaign and the amazing work done by Project Kaisei.

Help Spread the word!

ENSO Biodegradable Plastics appreciates this cause because we have a passion for making plastics Earth Friendly.

Please visit Kai on the Save Kai Facebook page http://on.fb.me/savekaino

Tweet & Facebook post about Kai!

Check out this Video! http://www.youtube.com/watch?v=AO5asmSvrL0