Category Archives: Recycling

China puts up a green wall to US trash

Written By:
Peter Ford, Christian Science Monitor, June 19, 2013 Beijing

US recyclers are nervous about losing their largest market after China began enforcing new environmental laws this year.

Have you ever wondered what happens to the soda can that you toss into a recycling bin? Chances are high that it ends up in China – like 75 percent of the aluminum scrap that the United States exports. Or 60 percent of its scrap paper exports. Or 50 percent of its plastic.

But a new Chinese edict, banning “foreign rubbish,” has thrown the international scrap and waste trade into turmoil and is posing a major new challenge for US recyclers.

Operation Green Fence, a campaign by Chinese customs to strictly enforce laws governing the import of waste, “could be a game changer,” says Doug Kramer, president of Kramer Metals, an international scrap dealer in Los Angeles. “A lot of companies have used China as a dumping ground, getting rid of … substandard scrap and trash,” Mr. Kramer says.

As China’s government seeks to raise environmental standards, he says, “I understand China’s need to take a hard look” at its imports.

That hard look, involving stepped-up inspections of containers filled with scrap metal, paper, and plastic at Chinese ports and a merciless application of the rules, has intercepted more than 800,000 tons of illegal waste since the campaign began in February, according to the customs agency.

Now nervous traders are refusing to ship consignments of recyclables that might contain unacceptably large amounts of unrecyclable materials (anything from unwashed items to the wrong kind of plastic to random bits and pieces of garbage that get mixed in with the recyclables). And cities and towns across the US and Europe are finding there is no longer a ready market in China for their poorly sorted and often impure bales of plastics, paper, and other waste.

“A butterfly in China has caused a tornado in Europe,” Surendra Borad, chairman of Gemini, the world’s largest collector of waste plastic, told the Bureau of International Recycling (BIR), an international federation of recyclers, at its annual convention in Shanghai last month.

Why China needs the West’s scrap

However, China is not bringing down the hammer on every kind of scrap (and “scrap” is the preferred term of art). The country has few resources of its own, and its fast-growing industry relies heavily on reprocessing other countries’ plastic soda bottles into fabrics, or their junked metal into machinery.

“Making proper use of this scrap supplements China’s resources, helps save energy, protects the environment, and boosts economic efficiency,” Li Xinmin, a former pollution inspector at the Chinese Ministry of Environmental Protection, told a recent meeting of the China Metals Recycling Association.

But in China, much of the imported plastic scrap, for example, is recycled in primitive, family-owned workshops with no facilities to treat waste water before it flows into local rivers. And Chinese recyclers “have got used to expecting 20 percent trash” in the bales of mixed plastics they buy from the US, according to David Cornell, technical consultant to the Washington-based Association of Postconsumer Plastic Recyclers.

That trash has to be sorted from the recyclables, then buried or burned, further degrading China’s environment.

Though Chinese regulations have long banned excessive levels of contamination in imports of recyclables, they were rarely enforced until Green Fence was launched, traders say. “Before, we were able to import dirty materials and bottles, but not any longer,” explains Sun Kangning, who owns a small plastics recycling plant in the village of Laizhou in Shandong Province (see sidebar on the industry’s woes).

Since February, he says, 24 shipping containers of plastic waste that he had bought from the US have been turned away by customs – about 20 percent of his business.

Because the government finds it hard to control all the mom and pop makeshift recycling workshops, it appears to have chosen to enforce environmental standards on imports at the pier.

Those imports have been skyrocketing in recent years. Scrap was America’s top export to China by value in 2011 – worth $11.3 billion, according to US trade figures. (Last year, record soybean sales knocked scrap and waste into second place.)

Also in 2011, the US exported 23 million tons of scrap (a little less than half of everything that was collected for recycling). Two-thirds of it went to China, according to figures from the Institute of Scrap Recycling Industries (ISRI) in Washington. ‘We don’t have the capacity’

The international trade has boomed partly because the US cannot dispose of all the waste it generates; the country has neither enough recycling facilities nor sufficient manufacturing demand for all its scrap.

“If the US border were closed, most of the scrap that is exported today would go to landfill,” says Robin Wiener, president of ISRI. “We don’t have the capacity to absorb it all.”

The rising overseas sales of paper, aluminum, copper, plastics, and steel also have to do with the nitty-gritty economics of America’s trade deficit with China.

Because China exports so much more to America than it buys back, the shipping containers from Shanghai that are full of computers, mobile phones, and TVs on the journey to Long Beach, Calif., risk returning empty for the trip back.

Shipping companies, seeking to cut their losses, offer bargain rates on their westbound freighters: It is cheaper to ship a 40-foot container full of iron scrap from Los Angeles to a Chinese port than it is to send it by train to a foundry in Chicago. US and Chinese scrap merchants have not been slow to take advantage of the deals.

At the same time, sorting and recycling is a lot cheaper in China, where wages are a fraction of US levels. At Mr. Sun’s courtyard processing plant, for example, women using box cutters to strip labels from plastic soda bottles before they are ground up earn about $15 for a day’s work.

Such factors have made the world “over-dependent on China” for scrap recycling and vulnerable to sudden changes in the rules, such as Green Fence, worries Mr. Borad. “That is a matter of concern.”

Some traders say the new policy in China has forced them to sell their scrap in different countries, such as Vietnam, Indonesia, and Malaysia, where it is either reprocessed or simply sorted and cleaned to the new Chinese standards and then shipped on to China.

“We’ve seen a pretty good uptick in shipments to Southeast Asia,” says Joe Pickard, ISRI’s chief economist. But capacity there “is not sufficient to take up the slack from China,” he adds.

Nor are the new destinations likely to tolerate being the planet’s trash can indefinitely, predicts Kramer, who sells American scrap iron and nonferrous metals in several Asian countries. ” ‘If you can’t send it anywhere else, send it here’ is not the kind of message anyone wants to send,” he says. How long will this last?

Some businesses do not expect Chinese customs officials to go on being so zealous for long. Indeed, previous similar crusades have petered out in the past, and the General Administration of Customs in Beijing has announced that its current campaign to “reinforce inspection and prevention work in key areas” will end in November.

But well-placed observers do not think that the old lax habits will reassert themselves. “Before Green Fence, both companies and customs officials were unclear about the laws and regulations,” says Wang Jiwei, secretary-general of the China Metals Recycling Association. “After the campaign, both sides will understand the laws better, and I think they will continue to be enforced.”

The first four months of the campaign have certainly hit the Chinese recycling industry – raising prices for some recyclable materials that are now in shorter supply. “Our industry is really facing a very big adverse impact from the stricter environmental standards,” complained Huang Chongsheng, chief executive officer of aluminum scrap smelter Ye Chiu Metal Recycling at last month’s BIR conference.

US recyclers, too, are beginning to feel the effects, especially those who collect, sort, or trade low-end materials, such as the cheaper sorts of mixed plastics often extracted from household waste.

“The market for mixed rigids [such as plastic yogurt containers, margarine tubs, or buckets] has gone to hell in a handbasket,” says Jeff Powell, publisher of Resource Recycling magazine. “Mixed paper and mixed plastics are being put into landfill” now that they cannot be sold to Chinese recyclers, he adds.
What next?

“We used to send garbage because it was the cheapest thing to do and because the Chinese would accept it,” Mr. Powell explains. The new Chinese policy, he says, will force US recyclers either to sort recyclables more carefully, or to recycle more material in the US, or both.

“We are going to find ourselves forced to be much more innovative” in dealing with waste, predicts Michael Schipper, a scrap trader with International Alloys in Mendham, N.J. “We will have to find ways of processing that material here in a much more cost-effective way.”

US processors “are beginning to dip their toes into” that future, says Mr. Schipper, but they are constrained by the cost of more sophisticated machinery.

Already, however, US businesses handling scrap are dealing with it more carefully, according to Steve Alexander, spokesman for the Association of Postconsumer Plastic Recyclers. “People who took the easiest route” before by baling and selling heavily contaminated material “may be running it through a second sorting step, putting it through optical sorters,” he says, because that is what the market now demands.

That means that more of the plastic ends up where it is meant to be, and less gets thrown away or burned, either in the US or in China. “Environmentalists love Green Fence,” says Powell.

“We are at a turning point in our business,” Gregory Cardot of the French waste management firm Veolia Propreté told the BIR conference. “We have to seize this opportunity … for a sustainable environment for our planet.”

If the new Chinese policy lasts, predicts Borad, “the fly-by-night exporters will be eliminated. Green Fence will be a blessing in disguise for our industry.”

Written By:
Peter Ford, Christian Science Monitor, June 19, 2013

The Truth Shall Set You Free

We produce well over 200 billion pounds of plastic each year. This is a well-documented environmental issue of grim proportions; plastic is literally trashing our planet. Brands, manufactures and consumers are fully aware and the search for solutions is in full swing. Fortunately, our awareness has spurred incredible technological advances to address this problem, some better than others.

As a brand, being environmentally accountable is a trait that serves well in the marketplace. It’s a hallmark that projects the greater good. But in a Cass Sunstein meets George Orwell world, where the FTC, EPA, FDA, IRS, (insert acronym), are watching your every move and new terms such as Extended Producer Responsibility emerge, it can be paralyzing to make that technological decision. You want to choose something that is justifiable, reliable and proven.

In a small microcosm of the larger issue, we catch a glimpse of the efforts and problems we face. In a recent article Coffee Makers wrestling with recyclability of single-serve pods, TerraCycle is boasting about recovering 25 million coffee capsules over the last couple years, but has essentially found no use for them. Are we to understand that companies are paying TerraCycle to collect and store these things in some warehouse? Add to this, according to the article, 41 million adults drink a coffee made in a single-cup brewer every day. So in a two year effort, TerraCycle could not recover a single days’ worth of coffee capsules? Clearly, the Customary Disposal Method for this application is the garbage, in other words, the Landfill. Let’s not jump on a bandwagon for the sake of waiving a green flag, the overall effect is useless.

Here’s one, California is now floating a new Bill to put the burden on companies to find solutions for plastic waste in our waterways. The same State that bans the claim of biodegradable materials (and has sued companies legitimately making those claims), is now requiring brands and manufacturers to seek out and implement biodegradable solutions?? Are they expecting producers to put their necks on the line in search for innovation? Good luck taking that bait!

Unfortunately, the principle concern of environmental safety is being contaminated with agendas that have not proven capable of long term sustainability. There is a tendency to gravitate towards colorful Green language instead of clear, black and white solutions. Today, we have the capability to address plastic pollution on an incredible scale, without contamination. Unfortunately, too many producers are paralyzed with uncertainty or are turning to the least point of resistance.

A perfect example is the less than bold stand that one of the largest producers of bottled water took, “Lightweighting”. Holy crap! That’s it? Reduce your costs and provide a rigid bag for a bottle? C’mon…the “commitment to minimizing the environmental impact” is lackluster., considering 50 billion plastic water bottles end up in U.S. landfills each year.

Here’s my humble opinion. Within a generation, we have witnessed the birth of the plastic EVERYTHING. We began filling-up our Landfills with EVERYTHING and noticed NOTHING was reprocessing back into nature. The raging river of plastic is pouring onto our planet and we place the majority of this material in Landfills. There is a biodegradation process in Landfills that is beaming with potential and we have the proven ability to produce, capture and harness one of the most inexpensive and cleanest energy resources and fundamentally address our plastic pollution problem.

Recycling is an industry I support, but the numbers don’t lie and the goal is not to prop-up one particular industry, it’s to clean our planet. We need to stop kidding ourselves and start dealing with reality. I also understand Sourcing from renewable resources, but harvesting Corn for plastic in order to claim “Compostable” is absolutely wrong. I’ve lived in many places over the years and I have yet to find my local Industrial Composting facility. But if I did, I would respectfully not bring them my plastic waste. Let’s face it, you can claim it, but it’s not going there and where it is going, this technology does nothing. For those adding metal into the equation, this technology is borderline criminal. That probably explains the parasitic tendencies of this technology in underdeveloped countries. Both of these technologies have an adverse effect on our Food Source/Supply, which alone is highly irresponsible.

When making the decision on how to be accountable for your Plastic Footprint, know what is out there, get the full story and get the proof that it performs as claimed. If you stand in the light of truth, you will be safe. 70% is greater than 30%, 2+2=4, what’s right is right.

Manufacturers Beware!

Have you ever thought about where your plastic garbage goes?

Shopping for items packaged in plastic may end up costing you more in the long run; that is, if you discard the packaging incorrectly. The same could be true for plastic manufacturers if California passes their latest bill (Assembly Bill 521) on “extended producer responsibility”.

Right now; in San Francisco, California it is against the law to not recycle your trash. That’s right…you; as a law abiding citizen must separate all of your garbage, recyclables, and compostable items. To ensure that all citizens are complying with this law, trash auditors check garbage bins the night before it is scheduled for pickup. If you do not comply after several warnings, the non-complying residents will receive fines and/or have to take educational classes on recycling.

Taking this a step further, California is now working towards making plastic manufacturers responsible for the end of life of their product; ultimately, charging hefty fines for material that is not disposed of properly. (This, after recently making the word biodegradable illegal on labeling)

So who is responsible for all of this plastic pollution that is littering our oceans and filling our landfills? Is it the consumer? Is it the plastic manufacturer? Is it the recycling industry? (Who happens to discard more plastic than it recycles.) California may think they are doing the right thing by penalizing those who are in the path of plastic – from beginning to end – but they’re not supporting or encouraging better solutions…so who’s fault is it, really?

Despite whose responsibility this may be; it leads to a very important question…”Why are we not producing plastic that is biodegradable or even marine degradable? And, (ok, two questions) if there is a solution, why, as consumers and manufacturers, are we not jumping on that solution?”

I think that if there is a solution to this plastic pollution problem and a plastic manufacturer is using a product that is proven to be biodegradable and/or marine degradable, they are showing their end-of-life responsibility and it should be encouraged and rewarded amongst those companies; as well as, consumers who use such a product.

Does such a product exist?

Yes!

ENSO Plastics has created an additive, that when added to the plastic manufacturing process will cause the plastic to become biodegradable; as well as, marine degradable. There are two customizable blends that offer many options to manufacturers – ENSO RESTORE and ENSO RENEW.

This is the solution California needs to recognize, before they start penalizing all of their citizens and plastic manufacturers. California may want to make the people responsible, but I think the state needs to be responsible by allowing new technology and better options for their residents and local commerce.

Wake up California! The solution is staring you in the face!

Should Consumers Be Paid for Their Valuable Recycable Materials?

How to improve recycling rates is a topic that I have thought about over the years. There is much debate within the recycling community on how to do this. After all we have been recycling here in the U.S. for over 30 years and yet we recycle less than 8% of all plastics. If we look at specific segments of plastic materials we have a higher percentage rate in the 20’s. Still if you had a choice of a 8% verse a 90+% success rate of handling plastics which would you choose? The obvious answer is a solution in the 90+%. This is the approach ENSO has taken with developing our biodegradable additive. Why not have the best of both worlds – recyclability and biodegradability? The paper industry has been doing it for decades; recycling a material that is also biodegradable.

Some recyclers would have you believe that we need to desperately protect the 8% and by doing so will result in higher collection rates. The truth is that increasing collection rates and improving recycling is a complex problem and involves all of us to work together to achieve. It involves communities working towards the common goal. A great example is aluminum recycling. When I was a kid many people would collect soda can and hand them in to make money (incentive). People had an incentive to take the time to collect and bring in aluminum cans to exchange for money.

Is the day coming when recyclers will pay consumers for their recyclable materials? Some recycling programs such as Greenoplis, … have already taken this approach and have seen some success. Would consumers become more incentivized to help in the process of recycling? Would it change our perception of plastic packaging from being more disposable (trash) and more valuable? I think so, and I think that until we incentivize consumers and change perceptions of the value we place on plastics, the old method to motivate consumers to recycling through the “feel-good” or “guilt” response will never result in high recycle rates.

I’ve often thought about what it would look like if retailers such as Wal-Mart opened recycling facilities right in their stores. Where consumers would return all plastic packaging of products sold in the store. As an incentive Wal-Mart could offer discounts or other value added benefits to consumers to get them to bring back plastic and other types of packaging materials to be recycled. An influential company like Wal-Mart could then require companies to use specific types of packaging, possibly eliminating packaging that is more challenging to recycle. There are many ways that this type of program could benefit recycling, giving companies and brands that sell products within the Wal-Mart stores could be provided incentives to use the recycled material or reuse the packaging again and again.

If recyclers really want to get serious about protecting their business, stop squabbling over the little things and focus on the bigger goal – MORE, MORE, MORE!!! More than 90% of your potential revenues are going into landfills; use some of that effort to figure out how to get it!!

Update: Monday May 20th, 2013

I ran across an editorial today in Waste and Recycling News titled, “Editorial: Big Brother in San Francisco?” This deeply disturbing article outlines what the city of San Francisco is doing to enforce its citizens to better sort waste material. The city has hired auditors to go through trash cans to make sure that residence are properly sorting their waste – green bin material in green bin, recycle in the recycle bin and so forth. For those residents that don’t comply or don’t quite sort their waste correctly the auditors are responsible to notify resident of their mistake and for those who regularly don’t get it right there will be fines issued and or educational classes to attend.

My earlier blog discussed the idea of incentivizing its citizens as a method to help improve recycling and waste management processes. In other words how do we better motives people to get involved in this issue and improve recycling. Although our freedoms are slipping quickly, I still believe we are a free people and should bring people together to solve our problems. San Francisco is an example of the exact opposite approach; create laws and to ensure everyone complies create a policing force that levies fines to those not in compliance until all of those citizens do comply. This sounds like pages taken right from an George Orwell novel although its not from a book, its real…

http://www.wasterecyclingnews.com/article/20130520/OPINION/130529996/editorial-big-brother-in-san-francisco

http://www.wasterecyclingnews.com/article/20130520/NEWS02/130529999/whos-that-rifling-in-the-trash-san-franciscos-cart-inspectors?utm_campaign=daily_newsletter&utm_medium=daily_email&utm_source=daily_20130520&utm_content=article1

New York City expands recycling program to include all rigid plastics

New York City residents can now place all rigid plastics in their recycling bins.

Mayor Michael Bloomberg announced the expansion of the city’s recycling program at a news conference Wednesday.

“Starting today, if it’s a rigid plastic – any rigid plastic – recycle it,” said Bloomberg. “There’s no more worrying about the confusing numbers on the bottom. It doesn’t matter it anymore. If it’s rigid plastic recycle it.”

By expanding the city’s recycling program to include rigid, Nos. 3-7 plastics, 50,000 tons of material that had been going to landfills will be recycled, the mayor said.

“It will save taxpayers almost $600,000 in export costs each year,” he added.

The program expansion starts immediately. Residents are being asked to rinse their plastics before putting them into the bin.

The city has partnered with Sims Municipal Recycling on the expansion. Sims will process the plastics that previously could not be recycled, and later this year Sims plans to open a recycling facility in Brooklyn, the city said.

“With the expansion of plastics recycling we are making the New York City curbside program as inclusive as any in the nation,” Robert Kelman, president of Sims North America Metals, said in a statement. “This is exactly the type of advance that was envisioned when we entered into this long term collaboration with the city and we remain hopeful that increasing the types of plastics recycled will lead to higher recycling rates for metal, paper and other recyclables.”

Not included in the city’s new recycling program are single use plastic bags, plastic film and polystyrene foam.

The expansion is part of a wider New York City recycling initiative to double the city’s recycling rate – now about 15% — by 2017.

Read the full article at Waste & Recycling news;

http://wasterecyclingnews.com/article/20130424/NEWS02/130429965/new-york-city-expands-recycling-program-to-include-all-rigid-plastics

Plastic Recycling: Green or “GREEN”?

Recycling is all about the environment, conserving our resources and greening our planet.

Isn’t it?

With the recent onslaught of laws angled at restricting the types of materials allowed to be recycled, one could start to wonder. After all, technically all these materials can be recycled. Are they implying that we should not encourage recyclers to find outlets for new materials? As companies are pushing for new materials that are more sensitive to our fragile environment, recyclers are pushing for laws that prevent recycling these materials, because they want to “protect” their profits and use of traditional plastics?

Are you kidding me?

Sounds a bit more like the green they are pursuing is the money in someones pocket. Even NC Representative Brawley’s site positions “These companies are developing new and innovative technologies to recycle plastic, including the development of new types of degradable and biodegradable plastic materials designed to decompose in landfills or when they are exposed to soil, water, and other natural elements over time. This has great benefits for our environment.” and then at the same time, acknowledges that despite the environmental benefits, we should protect petroleum based plastic recycling. I hear dollar signs $$$..

I may be out in left field, but wouldn’t it make sense to send all materials that have the potential to be recycled to the recyclers and encourage them to find new and innovative ways to recycle those materials? Why are we OK with only recycling a few select materials?

With the latest reports on recycling rates in the US, it definitely seems our recycling infrastructure has a terminal illness; traditional medicines are not working to solve this illness. PET bottle collection rates are stagnant, HDPE recycling rates have dropped and there is no plan in sight to fix this. Even NAPCOR recognized this in their recent statement “without additional collection efforts or NEW STREAMS OF MATERIALS, the increased capacity will only serve to drive prices to unsustainable levels” and from Scott Saunders of KW Plastics Recycling “unfortunately, the recycling rate is going to stay where it is unless some NEW IDEA pushes recyclers forward.”

How about this NEW IDEA to provide NEW STREAMS OF MATERIAL:

Let’s place all clean materials (paper, plastic, metal, wood) in our blue bin and use the subsidies paid to recyclers to find out how to effectively recycle. and if that seems too radical check out this new idea that is already 5 times more effective than recycling: 35% success rate for waste management

I find myself placing plastics and other recyclable material that are not “on the recyclable list” in my blue bin in hopes that my little bit of rebellion will encourage recyclers to find ways to utilize these materials. I’d love to hear your thoughts and ideas on this subject.

Are You Confused About What to Recycle?

When is the last time you asked yourself or someone else if something was recyclable? It a common question and one that gets many different answers depending on what packaging or material you are asking the question about.

Most recycling programs will have information readily available to the public on what they will accept in the recycle bins. This list however is quite small and becomes apparent that what recyclers are looking for is the cream of the crop. If you are anything like me you put everything in the recycle bin and hope that it will motivate recyclers to start taking more material.

People in general want to do the right thing and truthfully speaking it’s a great feeling to know we are doing our part to help recycle when we do make the effort to recycle. I suppose someday recycling will become a mainstream religion – to a very few it already is. I often wonder what recycling would look like if people got paid for their recyclable materials? After all for decades aluminum cans provided a source of additional funds to many and this resulted in very high recycling rates for aluminum cans. It would sure make it a little more worth the effort to sort through and place materials in the proper bin.

The April 1^st, 2013 issue of Plastics News had a great Viewpoint article by Don Loepp which addressed this very issue as a discussion point from the March Plastics Recycling Conference in New Orleans.

http://www.plasticsnews.com/article/20130321/BLOG01/130329974/plastics-recycling-are-you-still-confused#

If we are going to have recycling be a big part of the environmental solution to the growing global plastic pollution issue we are going to have to get aggressive about our recycling efforts and recyclers will need to be a stakeholder in the bigger environmental mission as much as they are with the business focus of recycling. All materials have the potential to be recycled, let involve state and federal programs to bring innovation to the market so that recyclers can accept all materials and have markets to sell those materials.

We’d love to hear what you think?

Plastics recycling: Are you still confused?

Innovative Approach has 5 Times the Success of Recycling

The other day I was throwing out the trash and it caught my attention how much plastic waste is not accepted in my recycle bin. Wrappers, blister packs, bags, saran wrap, plastic containers and more all destined for the landfill. Comparing that to my recycle where all I have is beverage bottles, aluminum cans and a cardboard box, the magnitude of the waste problem hit me over the head. With overall plastics recycling in the US averaging near 7%, it is clear that something must be done to address the remaining 93%. And although reports show some increase in recycle rates, these increases are not keeping up with the massive increase in global plastic consumption. Perhaps it is time to focus on the reality of plastic waste – over 30 million tons of it that went into US landfills in 2009. To paint the picture for you, by the time you read this paragraph, the room you are sitting in would have filled up several times over with landfilled plastic. Every year we landfill over 96 million cubic yards of plastic!!

There is a silver lining to this, with today’s landfill management we are converting our landfilled waste to inexpensive clean energy. In fact, today 35% of all waste is placed in landfills that utilize this methane to energy (methane is produced during biodegradation in a landfill). If this plastic waste had been biodegradable, it would have converted about 10 million tons to clean energy and freed up 70 million cubic yards of landfill space!!

With today’s biodegradable technology, we have the ability to convert 35% of all our plastic waste to an environmental value, with no need for additional infrastructure or legislative programs. That is 5 times the success of recycling!!

After 30 years of recycling and only reaching a 7% recycle rate, I wonder how long it will take to reach the same or higher 35% rate of landfills collecting and converting landfill gasses into clean energy? Maybe its time we look at technologies that focus on solving the bigger part of the problem while also supporting the smaller aspect?

So as I finish, I can’t help but wonder, if in the future the power used to run my laptop will come from biodegradable plastics in the landfill…..

Click here to download our informational PDF on Landfills.

Who is on your front line?

I am an avid recycler, I diligently sort my trash; separate out the paper, glass, aluminum and plastic bottles from the rest of the waste. I even take the recycling home from my office because our complex does not offer recycling. But just last week, my recycle loving world was turned upside down…

After the holidays, I had 3 large cardboard boxes ready for my curbside recycling pickup. I was able to fit one in the can and the other two I sat carefully next to the can on the roadside (check out the photo with this blog). When the recycle truck came by, I watched in awe as the driver first crushed my can; had to get out of his truck to pick up the can and pull the box out of it; then hop back in his truck and drive off. He never even touched the other two boxes! Why, I thought, could he take a box out of the can, but not pick up the same size box from next to the can? Does it make sense to send another truck out to get the remaining boxes? What about the extra fuel consumption? How does this impact the environmental picture?

My entire mood for the day was dampened by this frustration and I even began to wonder why I should go through the effort of recycling when the collection crew obviously did not care to take it.

Earlier this week I had another experience, while boarding the city metro I was greeted by a cheerful smile and a driver asking how my day was going! This driver was amazing! A kind word to every passenger as they boarded; she made sure to know every stop each passenger needed; and even chased down another bus through several stops to make sure one of her passengers made their connection! The ride was so utterly enjoyable, that I began to search for additional routes that I may be able to take on future occasions. I began to calculate how much time and fuel I could possibly save by using the metro as opposed to driving; how much more productive my time could be; and the extra environmental impact I could make by doing so.

As I stepped off the metro, I reflected on these two events and realized the immense impact that such simple gestures could have. One causing me to question my desire to recycle and the other igniting a desire to find creative ways to add more public transportation in my life. Each of these people impacted my life, my views and my actions without even knowing it. These people are the ones on the front line in every company, interacting with your customers and leaving a message with them. They are often not the highest paid, or even the most recognized – but in many ways, they may be the most important and they are the front line of your company. Giving them inspiration, or desperation; loyalty to you or to your competition; saying we want your business, you are a valued customer and we appreciate you.

Or are they saying something different?

America Recycles Day

As the sun set on November 15^th, 2011 the nation paused to reflect upon our struggles and achievements with recycling. This annual event, “America Recycles Day” on November 15, comes at us every year as a chance to refocus our efforts with recycling and waste management. We have seen the percentage of plastics recycled when compared with the amount of plastics produced, continue to decline (less than 8% of all plastics produced today are recycled). With the concerns of global warming and effects of pollution, it is important to understand the impact we can have on our environment. At ENSO Plastics we encourage people to be mindful of what they can do to help, no matter how small or large. Recycling is just one of many ways in which we can help our environment and preserve nature.

Join us in taking a moment to think about what each of us can do to help our Earth. Whether it is supporting alternate energy resources like solar power, choosing biodegradable plastics, creating less waste, or considering hybrid vehicles – remember that recycling is the least we can do to sustain our future. With each of us doing what we can, America Recycles Day in 2012 will be a chance for the world to unite in celebration of success!

What did you do today to help?