Perils of forgeting the rubber…

Photo Courtesy of Malaysian Rubber Board

Photo Courtesy of Malaysian Rubber Board

For hundreds of years we have relied on rubber to produce superior products and materials, and the importance of using rubbers in our daily lives has increased significantly. In fact, more rubbers are used today than have ever been used in history. Yet somehow we forget about the waste of rubber products when we discard them.

Plastic has received the brunt of the attention, but rubbers have historically flown under the radar when it comes to waste management. Interestingly enough, municipal waste is comprised of 13% plastic (which we hear about every day) but Rubbers make up over 8%  and no-one says a word.

Additionally, rubber is very seldom recycled meaning that almost all of it goes straight into the landfill where it remains for hundreds of years. That equates to over 40 billion pounds of rubber waste every year going to US landfills.

Are we OK with this?

When will we begin to hold the rubber industry accountable as we have the plastics industry?

There is no reason today to have rubber waste sitting stagnant in the landfill. Technologies such as ENSO RESTORE RL allow rubber materials to biodegrade within the landfill and produce methane that we can capture for clean energy. This means that rather than hundreds of years, the rubber waste I throw into the landfill can be gone during my lifetime.

The solution is available, all we need to do is quit ignoring the problem.

How do you propose we hold the rubber industry accountable?

 

Looking Beyond the Borders for Plastic Pollution Solutions

Plastics rock!  In a brief moment, if you focus on the role of plastic in our lives, it’s incredible all the applications we use it to our benefit.  Unfortunately, the end-of-life for most plastic is hundreds of years away, if not longer, a fundamental problem.   Over the course of the last few years I’ve had the privilege of playing a role in the Sustainability efforts of numerous producers of plastic.   I’ve heard about their attempts at previous technologies, their struggles of processing and performance, the regulatory quagmire they face, what they’re trying to hang their hat on now and everything under the sun and including the sun.

During this time, I’ve also been privy to some remarkable advancement in technologies and I’m amazed at the innovations that are available today as well as what is on the horizon.  It’s that focus on what tomorrow brings that truly provides a synergistic sustainable solution for a company.  It’s about implementing a solution that understands that plastic, and the issue of plastic waste, is not an island unto itself.  We must look beyond the borders to see the true possibilities, the interaction of multiple elements and cooperative action.  It’s why ENSO applauds the efforts and recent announcement by NatureWorks, for recognizing the possibilities beyond its current technology.   The silver bullet may not exist today, but with concerted efforts, we can move closer and closer to the goal.  The value proposition of methane capturing is far beyond any of its counterparts and it is increasingly being recognized as a more logical and fundamentally sound platform to adopt.

Methane, despite the perceived negative connotations, is one of our most inexpensive and cleanest energy resources.  This naturally produced gas can be used either in combustion engines or for conversion to electricity.  To include the possibility of harnessing methane for plastic production would be a huge game changer.  It is why current technologies such as ENSO RESTORE®, which proves to accelerate the natural biodegradation process in landfill environments, are being sought after.  Many initiatives being touted today are simply incapable of proportionally meeting the increased production rate of plastic.  What may appear to be “green” in theory essentially remains inadequate at meeting the greater objective of a cleaner planet.  It is why ENSO RESTORE® provides a significantly more dynamic solution to stand behind when it comes to adopting technologies that support sustainability goals.  Beyond bans and regulations, the objective is to provide a clear end-of-life solution in any plastic application (PET, HDPE, LDPE, PE, PP, EVA, PS, nitrile, rubber or latex); otherwise, we’re merely offering lip service in addressing the plastic waste in our environment.

 

rubber gloves

Researchers Unveil New Solution for Rubber Waste

ENSO Plastics’ lead researcher will make a major announcement for latex and rubber waste at this year’s International Latex Conference.

Mesa, AZ — (SBWIRE) — 07/17/2013 — The increasing amount of landfilled rubber and latex waste is an imperative concern for government entities and environmentalists worldwide. Teresa Clark, researcher for ENSO Plastics will be presenting “Advancements in Rubber and Latex Disposal – Biodegradation and the Environment” at this year’s International Latex Conference, July 23-24 in Akron, Ohio.

Revealed at the conference will be the groundbreaking development, ENSO RESTORE™ RL; a revolutionary technology that accelerates the natural biodegradation of synthetic rubber in landfills, as well as an unexpected discovery about natural rubber that may change the entire rubber industry.

Biodegradable plastics have been the big hitter in the past 10 years, with various compostable plastics such as PLA, PHA, Starch, and ENSO RENEW™; as well as products like ENSO RESTORE™ that enhance the biodegradation of traditional plastics. However the rubber industry has produced little technological advancements regarding environmental remediation, until now.

The research break-through that lead to the development of ENSO RESTORE™ RL issues in a new age of rubber, one that focuses on the environmental disposal. ENSO RESTORE™ RL is a unique material that increases the biodegradation of synthetic rubber within natural microbial and municipal landfill environments. Independent laboratory testing shows nitrile treated with ENSO RESTORE™ RL biodegrading 16.9% in the first 20 days compared to Nitrile showing no biodegradation during the same time period. Similar accelerated biodegradation results are seen in polychloroprene, polyurethane and other synthetic materials when treated with ENSO RESTORE™ RL.

As a society it is crucial that we address the huge amount of rubber waste going into landfills. Plastics have traditionally received most of the attention regarding waste with programs such as recycling, biodegradable, compostable and renewable solutions being offered. Unfortunately rubber waste, although just as important, has not received the same attention.

ENSO Plastics™ is committed to addressing the environmental impact of rubber and plastic waste and continues to lead the market with products that solve plastic waste issues with products like ENSO RENEW: A compostable, marine degradable and renewable biopolymer; and ENSO RESTORE: A family of products that accelerate the biodegradation of polyester, polypropylene, polyethylene, PVC, rubber and other materials.

About ENSO Plastics™

ENSO Plastics, LLC is an environmental plastics solutions company with proprietary biodegradable and biobased solutions, bringing to market cost competitive cutting-edge solutions to meet the market demands of sustainability, home or industrial compostability, landfill biodegradability, marine degradability and recyclability.

ENSO Plastics’ mission is to solve the global plastics pollution issue by bringing the best technologies to market, finding solutions with the greatest and most productive impact for the plastics industry and providing answers that can be trusted to integrate seamlessly – a platform that companies can stand behind with confidence.

Learn more about ENSO Plastics technologies visit us at https://ensoplastics.com or call (866) 936-3676 or +00-1-602-639-4228.

http://www.sbwire.com/press-releases/researchers-unveil-new-solution-for-rubber-waste-283962.htm

China does not want our trash.

China puts up a green wall to US trash

Written By:
Peter Ford, Christian Science Monitor, June 19, 2013 Beijing

US recyclers are nervous about losing their largest market after China began enforcing new environmental laws this year.

Have you ever wondered what happens to the soda can that you toss into a recycling bin? Chances are high that it ends up in China – like 75 percent of the aluminum scrap that the United States exports. Or 60 percent of its scrap paper exports. Or 50 percent of its plastic.

But a new Chinese edict, banning “foreign rubbish,” has thrown the international scrap and waste trade into turmoil and is posing a major new challenge for US recyclers.

Operation Green Fence, a campaign by Chinese customs to strictly enforce laws governing the import of waste, “could be a game changer,” says Doug Kramer, president of Kramer Metals, an international scrap dealer in Los Angeles. “A lot of companies have used China as a dumping ground, getting rid of … substandard scrap and trash,” Mr. Kramer says.

As China’s government seeks to raise environmental standards, he says, “I understand China’s need to take a hard look” at its imports.

That hard look, involving stepped-up inspections of containers filled with scrap metal, paper, and plastic at Chinese ports and a merciless application of the rules, has intercepted more than 800,000 tons of illegal waste since the campaign began in February, according to the customs agency.

Now nervous traders are refusing to ship consignments of recyclables that might contain unacceptably large amounts of unrecyclable materials (anything from unwashed items to the wrong kind of plastic to random bits and pieces of garbage that get mixed in with the recyclables). And cities and towns across the US and Europe are finding there is no longer a ready market in China for their poorly sorted and often impure bales of plastics, paper, and other waste.

“A butterfly in China has caused a tornado in Europe,” Surendra Borad, chairman of Gemini, the world’s largest collector of waste plastic, told the Bureau of International Recycling (BIR), an international federation of recyclers, at its annual convention in Shanghai last month.

Why China needs the West’s scrap

However, China is not bringing down the hammer on every kind of scrap (and “scrap” is the preferred term of art). The country has few resources of its own, and its fast-growing industry relies heavily on reprocessing other countries’ plastic soda bottles into fabrics, or their junked metal into machinery.

“Making proper use of this scrap supplements China’s resources, helps save energy, protects the environment, and boosts economic efficiency,” Li Xinmin, a former pollution inspector at the Chinese Ministry of Environmental Protection, told a recent meeting of the China Metals Recycling Association.

But in China, much of the imported plastic scrap, for example, is recycled in primitive, family-owned workshops with no facilities to treat waste water before it flows into local rivers. And Chinese recyclers “have got used to expecting 20 percent trash” in the bales of mixed plastics they buy from the US, according to David Cornell, technical consultant to the Washington-based Association of Postconsumer Plastic Recyclers.

That trash has to be sorted from the recyclables, then buried or burned, further degrading China’s environment.

Though Chinese regulations have long banned excessive levels of contamination in imports of recyclables, they were rarely enforced until Green Fence was launched, traders say. “Before, we were able to import dirty materials and bottles, but not any longer,” explains Sun Kangning, who owns a small plastics recycling plant in the village of Laizhou in Shandong Province (see sidebar on the industry’s woes).

Since February, he says, 24 shipping containers of plastic waste that he had bought from the US have been turned away by customs – about 20 percent of his business.

Because the government finds it hard to control all the mom and pop makeshift recycling workshops, it appears to have chosen to enforce environmental standards on imports at the pier.

Those imports have been skyrocketing in recent years. Scrap was America’s top export to China by value in 2011 – worth $11.3 billion, according to US trade figures. (Last year, record soybean sales knocked scrap and waste into second place.)

Also in 2011, the US exported 23 million tons of scrap (a little less than half of everything that was collected for recycling). Two-thirds of it went to China, according to figures from the Institute of Scrap Recycling Industries (ISRI) in Washington. ‘We don’t have the capacity’

The international trade has boomed partly because the US cannot dispose of all the waste it generates; the country has neither enough recycling facilities nor sufficient manufacturing demand for all its scrap.

“If the US border were closed, most of the scrap that is exported today would go to landfill,” says Robin Wiener, president of ISRI. “We don’t have the capacity to absorb it all.”

The rising overseas sales of paper, aluminum, copper, plastics, and steel also have to do with the nitty-gritty economics of America’s trade deficit with China.

Because China exports so much more to America than it buys back, the shipping containers from Shanghai that are full of computers, mobile phones, and TVs on the journey to Long Beach, Calif., risk returning empty for the trip back.

Shipping companies, seeking to cut their losses, offer bargain rates on their westbound freighters: It is cheaper to ship a 40-foot container full of iron scrap from Los Angeles to a Chinese port than it is to send it by train to a foundry in Chicago. US and Chinese scrap merchants have not been slow to take advantage of the deals.

At the same time, sorting and recycling is a lot cheaper in China, where wages are a fraction of US levels. At Mr. Sun’s courtyard processing plant, for example, women using box cutters to strip labels from plastic soda bottles before they are ground up earn about $15 for a day’s work.

Such factors have made the world “over-dependent on China” for scrap recycling and vulnerable to sudden changes in the rules, such as Green Fence, worries Mr. Borad. “That is a matter of concern.”

Some traders say the new policy in China has forced them to sell their scrap in different countries, such as Vietnam, Indonesia, and Malaysia, where it is either reprocessed or simply sorted and cleaned to the new Chinese standards and then shipped on to China.

“We’ve seen a pretty good uptick in shipments to Southeast Asia,” says Joe Pickard, ISRI’s chief economist. But capacity there “is not sufficient to take up the slack from China,” he adds.

Nor are the new destinations likely to tolerate being the planet’s trash can indefinitely, predicts Kramer, who sells American scrap iron and nonferrous metals in several Asian countries. ” ‘If you can’t send it anywhere else, send it here’ is not the kind of message anyone wants to send,” he says. How long will this last?

Some businesses do not expect Chinese customs officials to go on being so zealous for long. Indeed, previous similar crusades have petered out in the past, and the General Administration of Customs in Beijing has announced that its current campaign to “reinforce inspection and prevention work in key areas” will end in November.

But well-placed observers do not think that the old lax habits will reassert themselves. “Before Green Fence, both companies and customs officials were unclear about the laws and regulations,” says Wang Jiwei, secretary-general of the China Metals Recycling Association. “After the campaign, both sides will understand the laws better, and I think they will continue to be enforced.”

The first four months of the campaign have certainly hit the Chinese recycling industry – raising prices for some recyclable materials that are now in shorter supply. “Our industry is really facing a very big adverse impact from the stricter environmental standards,” complained Huang Chongsheng, chief executive officer of aluminum scrap smelter Ye Chiu Metal Recycling at last month’s BIR conference.

US recyclers, too, are beginning to feel the effects, especially those who collect, sort, or trade low-end materials, such as the cheaper sorts of mixed plastics often extracted from household waste.

“The market for mixed rigids [such as plastic yogurt containers, margarine tubs, or buckets] has gone to hell in a handbasket,” says Jeff Powell, publisher of Resource Recycling magazine. “Mixed paper and mixed plastics are being put into landfill” now that they cannot be sold to Chinese recyclers, he adds.
What next?

“We used to send garbage because it was the cheapest thing to do and because the Chinese would accept it,” Mr. Powell explains. The new Chinese policy, he says, will force US recyclers either to sort recyclables more carefully, or to recycle more material in the US, or both.

“We are going to find ourselves forced to be much more innovative” in dealing with waste, predicts Michael Schipper, a scrap trader with International Alloys in Mendham, N.J. “We will have to find ways of processing that material here in a much more cost-effective way.”

US processors “are beginning to dip their toes into” that future, says Mr. Schipper, but they are constrained by the cost of more sophisticated machinery.

Already, however, US businesses handling scrap are dealing with it more carefully, according to Steve Alexander, spokesman for the Association of Postconsumer Plastic Recyclers. “People who took the easiest route” before by baling and selling heavily contaminated material “may be running it through a second sorting step, putting it through optical sorters,” he says, because that is what the market now demands.

That means that more of the plastic ends up where it is meant to be, and less gets thrown away or burned, either in the US or in China. “Environmentalists love Green Fence,” says Powell.

“We are at a turning point in our business,” Gregory Cardot of the French waste management firm Veolia Propreté told the BIR conference. “We have to seize this opportunity … for a sustainable environment for our planet.”

If the new Chinese policy lasts, predicts Borad, “the fly-by-night exporters will be eliminated. Green Fence will be a blessing in disguise for our industry.”

Written By:
Peter Ford, Christian Science Monitor, June 19, 2013

ENSO Plastics Announces Biodegradable Plastic Solutions for the Philippines

MAKATI, Philippines–(BUSINESS WIRE)–The grace period for Makati City Ordinance No. 2003-095 has ended. This ordinance bans the use, sale and distribution of plastics that are non-biodegradable. To help manufacturers comply with the city ordinance ENSO Plastics announces two new biodegradable technologies for the Philippines market – ENSO RENEW™ and ENSO RESTORE™.

ENSO RENEW™ is a unique Renewable Thermo Polymer (RTP) derived from the waste process of agriculture, with a carbon footprint 75% lower than polyethylene. It is a high heat renewable biopolymer that provides home and industrial compostability as well as being marine degradable. ENSO RENEW™ is designed to meet the needs of applications looking for renewable solutions to meet new legislative requirements utilizing fast growing plant based material and rapid biodegradation. Manufacturers are also able to blend ENSO RENEW™ with traditional plastics for partially renewable solutions that are durable.

ENSO RESTORE™ is the latest development of biodegradable additives offering superior improvements to biodegradable performance and process-ability/compatibility and eliminating the historical higher scrap rates of competing additives, creating a huge environmental and cost advantage. ENSO RESTORE™ is a leading edge technology that accelerates the natural biodegradation without any disruption to disposal method or performance. ENSO RESTORE™ biodegradable additives work with light weighted packaging, thin film applications, and heavier injection molded parts in all major resin types: PE, PP, PET, PS, Rubber, Nitrile, polyurethane and more.

ENSO Plastics solutions are quick to implement with minimal or no change in current manufacturing. It’s quick and easy to integrate biodegradable technologies that comply with the recently implemented laws without difficulty or expense.

About ENSO Plastics™

ENSO Plastics, LLC is an environmental plastics solutions company with proprietary biodegradable and biobased solutions, bringing to market cost competitive cutting-edge solutions to meet the market demands of sustainability, home or industrial compostability, landfill biodegradability, marine degradability and recyclability.

ENSO Plastics’ mission is to solve the global plastics pollution issue by bringing the best technologies to market, finding solutions with the greatest and most productive impact for the plastics industry and providing answers that can be trusted to integrate seamlessly – a platform that companies can stand behind with confidence.

If you are interested in learning more about ENSO Plastics technologies, please visit us at https://ensoplastics.com or call +00-1-602-639-4228.
Contacts

ENSO Plastics
Paul Wightman, +00-1-602-639-4228
https://ensoplastics.com

http://www.businesswire.com/news/home/20130620006486/en

Important California Notice
California law prohibits the sale of plastic packaging and plastic products that are labeled with the terms ‘biodegradable,’ ‘degradable,’ or ‘decomposable,’ or any form of those terms, or that imply in any way that the item will break down, biodegrade or decompose in a landfill or other environment. These restrictions apply to all sales in or into the State of California, including such sales over the Internet.

Newly Developed Plastic Reduces Carbon Footprint 75%

Mesa, AZ — (SBWIRE) — 06/13/2013 — ENSO Plastics™ announces their latest product; demonstrating their continued commitment to innovation and the environment with the release of ENSO RENEW™ RTP. ENSO RENEW™ RTP is a revolutionary plastic that puts the environment first with a significant reduction in carbon footprint, rapid biodegradability and the utilization of agricultural waste rather than petroleum or fossil fuels.

ENSO RENEW™ RTP provides a huge reduction in overall carbon footprint. A product’s carbon footprint is a critical factor when determining the impact on the environment. ENSO RENEW™ RTP boasts a carbon footprint over 50% less than PLA (one of the most common bio-plastics) and over 75% lower than HDPE (the plastic used to make film, milk jugs and many other items). ENSO RENEW™ RTP is made from agricultural waste that is manufactured very close to the source keeping the carbon footprint minimal. While most companies work to reduce their carbon footprint by fractions of a percent, ENSO RENEW RTP opens a whole new realm of possibilities.

ENSO RENEW™ RTP offers a unique end-of-life advantage for disposal not requiring specialized industrial composting facilities to breakdown, as ENSO RENEW™ RTP biodegrades rapidly in most natural soil and marine environments. ENSO RENEW™ RTP passes the ASTM D6400 standard for industrial composting, as well as marine degradability and home composting in as little as 10 days. Additionally, ENSO RENEW™ RTP is natural, and if accidentally consumed by wildlife will not cause harm.

ENSO RENEW™ RTP can be used as a stand-alone resin or blended with polyethylene or polypropylene. ENSO RENEW™ RTP is made from agricultural waste allowing manufacturers to take advantage of “bio-preferred” programs whether used as a stand-alone or blended.

ENSO RENEW™ RTP resin blends well with many types of PE, as well as PP, and shows good versatility in many applications; such as films, blow molded parts, and heavier injection molded parts. ENSO is currently working with leading companies in agriculture, consumer goods and other high profile applications, who recognize the unique opportunity to use plastic that is sourced sustainably, used effectively, and disposed of in a way that adds value to the ecosystem.

Between the environmental damage caused by long lasting traditional plastics and the need for alternative solutions, ENSO RENEW™ RTP will change the face of the industry and the environment. Contact an ENSO Plastics Business Development Representative today to learn more about how your company and brand can now use plastics that are more environmentally responsible.

About ENSO Plastics™
ENSO Plastics™, LLC is an environmental plastics solutions company with proprietary biodegradable and biobased solutions, bringing to market cost competitive cutting-edge solutions to meet the market demands of sustainability, home or industrial compostability, landfill biodegradability, marine degradability and recyclability.

ENSO Plastics™ has a mission to solve the global plastics pollution issue by bringing the best technologies to market, finding solutions with the greatest and most productive impact for the plastics industry and providing answers that can be trusted to integrate seamlessly – a platform that companies can stand behind with confidence.

Learn more about ENSO™ technologies visit us at https://ensoplastics.com or call U.S. (866) 936-3676 , international 001 602 639-4228 .

The Truth Shall Set You Free

We produce well over 200 billion pounds of plastic each year.  This is a well-documented environmental issue of grim proportions; plastic is literally trashing our planet.  Brands, manufactures and consumers are fully aware and the search for solutions is in full swing.  Fortunately, our awareness has spurred incredible technological advances to address this problem, some better than others.

As a brand, being environmentally accountable is a trait that serves well in the marketplace.  It’s a hallmark that projects the greater good.  But in a Cass Sunstein meets George Orwell world,  where the FTC, EPA, FDA, IRS, (insert acronym),  are watching your every move and new terms such as Extended Producer Responsibility emerge, it can be paralyzing to make that technological decision.  You want to choose something that is justifiable, reliable and proven.

In a small microcosm of the larger issue, we catch a glimpse of the efforts and problems we face.  In a recent article Coffee Makers wrestling with recyclability of single-serve pods,  TerraCycle is boasting about recovering 25 million coffee capsules over the last couple years, but has essentially found no use for them.  Are we to understand that companies are paying TerraCycle to collect and store these things in some warehouse?  Add to this, according to the article, 41 million adults drink a coffee made in a single-cup brewer every day.  So in a two year effort, TerraCycle could not recover a single days’ worth of coffee capsules?  Clearly, the Customary Disposal Method for this application is the garbage, in other words, the Landfill.   Let’s not jump on a bandwagon for the sake of waiving a green flag, the overall effect is useless.

Here’s one, California is now floating a new Bill to put the burden on companies to find solutions for plastic waste in our waterways.  The same State that bans the claim of biodegradable materials (and has sued companies legitimately making those claims), is now requiring brands and manufacturers to seek out and implement biodegradable solutions?? Are they expecting producers to put their necks on the line in search for innovation? Good luck taking that bait!

Unfortunately, the principle concern of environmental safety is being contaminated with agendas that have not proven capable of long term sustainability.  There is a tendency to gravitate towards colorful Green language instead of clear, black and white solutions.  Today, we have the capability to address plastic pollution on an incredible scale, without contamination.  Unfortunately, too many producers are paralyzed with uncertainty or are turning to the least point of resistance.

A perfect example is the less than bold stand that one of the largest producers of bottled water took, “Lightweighting”.  Holy crap! That’s it?  Reduce your costs and provide a rigid bag for a bottle?  C’mon…the “commitment to minimizing the environmental impact” is lackluster., considering 50 billion plastic water bottles end up in U.S. landfills each year.

Here’s my humble opinion.  Within a generation, we have witnessed the birth of the plastic EVERYTHING.  We began filling-up our Landfills with EVERYTHING and noticed NOTHING was reprocessing back into nature.   The raging river of plastic is pouring onto our planet and we place the majority of this material in Landfills.   There is a biodegradation process in Landfills that is beaming with potential and we have the proven ability to produce, capture and harness one of the most inexpensive and cleanest energy resources and fundamentally address our plastic pollution problem.

Recycling is an industry I support, but the numbers don’t lie and the goal is not to prop-up one particular industry, it’s to clean our planet.  We need to stop kidding ourselves and start dealing with reality.  I also understand Sourcing from renewable resources, but harvesting Corn for plastic in order to claim “Compostable” is absolutely wrong.  I’ve lived in many places over the years and I have yet to find my local Industrial Composting facility.  But if I did, I would respectfully not bring them my plastic waste.  Let’s face it, you can claim it, but it’s not going there and where it is going, this technology does nothing.   For those adding metal into the equation, this technology is borderline criminal.  That probably explains the parasitic tendencies of this technology in underdeveloped countries.  Both of these technologies have an adverse effect on our Food Source/Supply, which alone is highly irresponsible.

When making the decision on how to be accountable for your Plastic Footprint, know what is out there, get the full story and get the proof that it performs as claimed.  If you stand in the light of truth, you will be safe.  70% is greater than 30%, 2+2=4, what’s right is right.

The great recycling hoax.

Manufacturers Beware!

Have you ever thought about where your plastic garbage goes?

Shopping for items packaged in plastic may end up costing you more in the long run; that is, if you discard the packaging incorrectly. The same could be true for plastic manufacturers if California passes their latest bill (Assembly Bill 521) on “extended producer responsibility”.

Right now; in San Francisco, California it is against the law to not recycle your trash.  That’s right…you; as a law abiding citizen must separate all of your garbage, recyclables, and compostable items.  To ensure that all citizens are complying with this law, trash auditors check garbage bins the night before it is scheduled for pickup. If you do not comply after several warnings, the non-complying residents will receive fines and/or have to take educational classes on recycling.

Taking this a step further, California is now working towards making plastic manufacturers responsible for the end of life of their product; ultimately, charging hefty fines for material that is not disposed of properly.  (This, after recently making the word biodegradable illegal on labeling)

So who is responsible for all of this plastic pollution that is littering our oceans and filling our landfills? Is it the consumer?  Is it the plastic manufacturer? Is it the recycling industry? (Who happens to discard more plastic than it recycles.) California may think they are doing the right thing by penalizing those who are in the path of plastic – from beginning to end – but they’re not supporting or encouraging better solutions…so who’s fault is it, really?

Despite whose responsibility this may be; it leads to a very important question…”Why are we not producing plastic that is biodegradable or even marine degradable? And, (ok, two questions) if there is a solution, why, as consumers and manufacturers, are we not jumping on that solution?”

I think that if there is a solution to this plastic pollution problem and a plastic manufacturer is using a product that is proven to be biodegradable and/or marine degradable, they are showing their end-of-life responsibility and it should be encouraged and rewarded amongst those companies; as well as, consumers who use such a product.

Does such a product exist?

Yes!

ENSO Plastics has created an additive, that when added to the plastic manufacturing process will cause the plastic to become biodegradable; as well as, marine degradable. There are two customizable blends that offer many options to manufacturers – ENSO RESTORE and ENSO RENEW.

This is the solution California needs to recognize, before they start penalizing all of their citizens and plastic manufacturers. California may want to make the people responsible, but I think the state needs to be responsible by allowing new technology and better options for their residents and local commerce.

Wake up California! The solution is staring you in the face!

 

Paid to Recycle

Should Consumers Be Paid for Their Valuable Recycable Materials?

How to improve recycling rates is a topic that I have thought about over the years.  There is much debate within the recycling community on how to do this.  After all we have been recycling here in the U.S. for over 30 years and yet we recycle less than 8% of all plastics.  If we look at specific segments of plastic materials we have a higher percentage rate in the 20’s.  Still if you had a choice of a 8% verse a 90+% success rate of handling plastics which would you choose?  The obvious answer is a solution in the 90+%.  This is the approach ENSO has taken with developing our biodegradable additive.  Why not have the best of both worlds – recyclability and biodegradability?  The paper industry has been doing it for decades; recycling a material that is also biodegradable.

Some recyclers would have you believe that we need to desperately protect the 8% and by doing so will result in higher collection rates.  The truth is that increasing collection rates and improving recycling is a complex problem and involves all of us to work together to achieve.  It involves communities working towards the common goal.  A great example is aluminum recycling.  When I was a kid many people would collect soda can and hand them in to make money (incentive).  People had an incentive to take the time to collect and bring in aluminum cans to exchange for money.

Is the day coming when recyclers will pay consumers for their recyclable materials?  Some recycling programs such as Greenoplis, … have already taken this approach and have seen some success.  Would consumers become more incentivized to help in the process of recycling?  Would it change our perception of plastic packaging from being more disposable (trash) and more valuable?  I think so, and I think that until we incentivize consumers and change perceptions of the value we place on plastics, the old method to motivate consumers to recycling through the “feel-good” or “guilt” response will never result in high recycle rates.

I’ve often thought about what it would look like if retailers such as Wal-Mart opened recycling facilities right in their stores.  Where consumers would return all plastic packaging of products sold in the store.  As an incentive Wal-Mart could offer discounts or other value added benefits to consumers to get them to bring back plastic and other types of packaging materials to be recycled.  An influential company like Wal-Mart could then require companies to use specific types of packaging, possibly eliminating packaging that is more challenging to recycle.  There are many ways that this type of program could benefit recycling, giving companies and brands that sell products within the Wal-Mart stores could be provided incentives to use the recycled material or reuse the packaging again and again.

If recyclers really want to get serious about protecting their business, stop squabbling over the little things and focus on the bigger goal – MORE, MORE, MORE!!!   More than 90% of your potential revenues are going into landfills; use some of that effort to figure out how to get it!!

 

Update:  Monday May 20th, 2013

I ran across an editorial today in Waste and Recycling News titled, “Editorial: Big Brother in San Francisco?”  This deeply disturbing article outlines what the city of San Francisco is doing to enforce its citizens to better sort waste material.  The city has hired auditors to go through trash cans to make sure that residence are properly sorting their waste – green bin material in green bin, recycle in the recycle bin and so forth.  For those residents that don’t comply or don’t quite sort their waste correctly the auditors are responsible to notify resident of their mistake and for those who regularly don’t get it right there will be fines issued and or educational classes to attend.

My earlier blog discussed the idea of incentivizing its citizens as a method to help improve recycling and waste management processes.  In other words how do we better motives people to get involved in this issue and improve recycling.  Although our freedoms are slipping quickly, I still believe we are a free people and should bring people together to solve our problems.  San Francisco is an example of the exact opposite approach; create laws and to ensure everyone complies  create a policing force that levies fines to those not in compliance until all of those citizens do comply.   This sounds like pages taken right from an George Orwell novel although its not from a book, its real…

http://www.wasterecyclingnews.com/article/20130520/OPINION/130529996/editorial-big-brother-in-san-francisco

http://www.wasterecyclingnews.com/article/20130520/NEWS02/130529999/whos-that-rifling-in-the-trash-san-franciscos-cart-inspectors?utm_campaign=daily_newsletter&utm_medium=daily_email&utm_source=daily_20130520&utm_content=article1

 

 

ENSO RESTORE

ENSO Plastics Drives Innovation to Address Plastic Pollution

ENSO Plastics announces solutions to make plastics more responsible, giving brands more environmental possibilities for plastic packaging.

Mesa, AZ — (SBWIRE) — 05/07/2013 — In the ongoing pursuit to address the growing global plastic pollution issue, environmental plastic solution provider ENSO Plastics announces two new technologies ENSO RENEW™ and ENSO RESTORE™ that have change the way plastics are used around the globe.

ENSO RENEW™ is a unique Renewable Thermo Polymer (RTP) derived from the waste process of agriculture, with a carbon footprint 75% lower than polyethylene. It is a high heat renewable biopolymer that results in home and industrial compostable as well as marine degradable plastics. ENSO RENEW™ is designed to meet the needs of applications looking for renewable solutions to further sustainability goals utilizing fast growing plant based material. Blending ENSO RENEW™ with traditional plastics combines bio-based content with the durability of traditional plastics making them ideal for partially renewable solutions that are durable.

ENSO RESTORE™ is the latest development of biodegradable additives offering superior improvements to biodegradable performance and process-ability/compatibility and eliminating the historical higher scrap rates of competing biodegradable additives, creating a huge environmental and cost advantage. ENSO RESTORE™ is a leading edge technology that accelerates the natural biodegradation without any disruption to disposal method or performance. ENSO RESTORE™ biodegradable additives work with light weighted packaging and thin film applications as well as all major resin types: PE, PP, PET, PS, Rubber, Nitrile, polyurethane and more.

While other companies are simply pursuing the best way to sell first generation products and solutions, ENSO™ is driving innovations by actively creating new solutions for our future generations and effectively dealing with plastic waste.

About ENSO Plastics
ENSO Plastics, LLC is an environmental plastics solutions company with proprietary biodegradable and biobased solutions, bringing to market cost competitive cutting-edge solutions to meet the market demands of sustainability, home or industrial compostability, landfill biodegradability, marine degradability and recyclability.

ENSO Plastics has a mission to solve the global plastics pollution issue by bringing the best technologies to market, finding solutions with the greatest and most productive impact for the plastics industry and providing answers that can be trusted to integrate seamlessly – a platform that companies can stand behind with confidence.

If you are interested in learning more about ENSO Plastics technologies, please visit us at https://ensoplastics.com or call (866) 936-3676 / (602) 639-4228.

 
Important California Notice
California law prohibits the sale of plastic packaging and plastic products that are labeled with the terms ‘biodegradable,’ ‘degradable,’ or ‘decomposable,’ or any form of those terms, or that imply in any way that the item will break down, biodegrade or decompose in a landfill or other environment. These restrictions apply to all sales in or into the State of California, including such sales over the Internet.