Category Archives: Thought Provoking

Regulation: Friend or Foe? Is it coming soon to your town?

We have heard regulatory agencies wanting to do more to protect the consumer and the environment alike.  And while regulation is a necessity for a properly functioning society, what does the current trends of regulation do for your business?  What does it do for our economy?  What does it do for innovation and ultimately the environment?

Unfortunately, there is also an additional qualifying question anyone familiar with the way the world spins around will ask themselves… “it depends on which private business is lobbying for, and what agenda…”  Todays environmental issues have an opportunity to be treated with innovation and forward thinking.  Perhaps never before in our history have we been more prepared and evolved to address the real problems relating to the environmental issues we face.  Words like; Life Cycle Analysis, Carbon Footprint, Sustainability, green movement…the list goes on-all in the name of greening up business and consumer habits.  But at the end of the day, what has been the net result?  Because in the end, what is paramount is results-positive results.

How is regulating this “green movement” helping?  Today, innovations have to answer questions of legitimacy and solid science.  Federal agencies like EPA, FTC, FDA are all both educating and becoming more educated on what the market trends are doing, and what materials are available to help green up materials and processes.  They demand companies to sufficiently demonstrate the validity of their claims, and help to curb “green washing” for the irresponsible opportunists looking to only capitalize on our consumer base sincerely wanting to do the right thing.

We at ENSO take this demonstration of legitimacy and solid science behind our innovative material VERY seriously.  We have engaged top-of-their-field scientific minds to aid in the quest to help our innovation receive the understanding and market reception it warrants.  Sometimes innovation outpaces conventional understanding, and what helps bridge the gap between innovation and acceptance is education and credibility.  Some of these processes take more time than desired, but in the end, things that are worthwhile and lasting often endure hurtles.  Many of our past innovations were looked at as a “pipe dream” only to turn into life changing propositions for markets-cars, electricity, a round earth etc. all took time for conventional wisdom to catch up to these innovations.

Today, I believe the market is ripe to receive an increase in both innovation and education, with responsible regulatory agencies sifting through relevant information to help environmental and economic impacts in our market.  Although the budgets in many agencies have been drastically reduced, they are hard at work to create a viable market which will include an earth friendly future marketplace.  Hopefully this work combined with everyone’s convictions and individual effort will drastically reduce the length of time processes can take, so we can more efficiently make innovative materials a positive conversion in our market.  So all can answer, regulation is a friend, not a foe.  One thing is for sure, we need regulation, as long as it helps an ever evolving marketplace.  Indeed nothing these days seem to remain static, questions and answers will always evolve, and so will regulatory process.

 

Who is on your front line?

I am an avid recycler, I diligently sort my trash; separate out the paper, glass, aluminum and plastic bottles from the rest of the waste. I even take the recycling home from my office because our complex does not offer recycling. But just last week, my recycle loving world was turned upside down…

After the holidays, I had 3 large cardboard boxes ready for my curbside recycling pickup. I was able to fit one in the can and the other two I sat carefully next to the can on the roadside (check out the photo with this blog). When the recycle truck came by, I watched in awe as the driver first crushed my can; had to get out of his truck to pick up the can and pull the box out of it; then hop back in his truck and drive off. He never even touched the other two boxes! Why, I thought, could he take a box out of the can, but not pick up the same size box from next to the can?  Does it make sense to send another truck out to get the remaining boxes? What about the extra fuel consumption? How does this impact the environmental picture?

My entire mood for the day was dampened by this frustration and I even began to wonder why I should go through the effort of recycling when the collection crew obviously did not care to take it.

Earlier this week I had another experience, while boarding the city metro I was greeted by a cheerful smile and a driver asking how my day was going! This driver was amazing! A kind word to every passenger as they boarded; she made sure to know every stop each passenger needed; and even chased down another bus through several stops to make sure one of her passengers made their connection! The ride was so utterly enjoyable, that I began to search for additional routes that I may be able to take on future occasions. I began to calculate how much time and fuel I could possibly save by using the metro as opposed to driving; how much more productive my time could be; and the extra environmental impact I could make by doing so.

As I stepped off the metro, I reflected on these two events and realized the immense impact that such simple gestures could have. One causing me to question my desire to recycle and the other igniting a desire to find creative ways to add more public transportation in my life. Each of these people impacted my life, my views and my actions without even knowing it. These people are the ones on the front line in every company, interacting with your customers and leaving a message with them. They are often not the highest paid, or even the most recognized – but in many ways, they may be the most important and they are the front line of your company. Giving them inspiration, or desperation; loyalty to you or to your competition; saying we want your business, you are a valued customer and we appreciate you.

Or are they saying something different?

Screw Business As Usual

Richard Branson’s new book, “Screw Business As Usual” presents a very compelling story that it’s time to turn capitalism upside down and shift our primary business values away from profit only and to start caring for the people, communities and resources of the planet.  I’ve always admired Richard Branson’s approach to business and life.  I’ve enjoyed reading all of his books and this one was no different.  It was refreshing to read a book about topics that everyone here at ENSO is so passionate about.

I see a shift happening in the business environment.  At ENSO, we see and hear about it on a daily basis. Entrepreneurs and businesses are moving away from the traditional thoughts about how to do business. They are moving towards creating businesses, cultures and people that have a greater purpose than “what’s in it for them” and looking at the way they do business as “what’s the right thing, or how can others benefit?”  I also believe that the most successful business in the 21st century will be focused not just on profits, but on being good stewards and in making a positive difference in their communities and world.

Richard coins a concept found in the book, called Capitalism 24902.  It’s an idea of expanding, and drastically changing, the concept of Capitalism from not just being about using up all of our resources in the race to maximize profits; but to move businesses and people in the direction of making the world a better place than the way we found it.  This concept includes all of a business’ resources; both human and natural that fall within the 24,902 miles of our earths circumference.

Our company name – ENSO – was specifically chosen to embody our approach of looking at business and of our products reflecting the natural cycle of utilizing a resource for a beneficial and useful purpose and then to return it to a natural and useful state to be used again and again.  We are dedicated to a goal of finding solutions with the least environmental impact.  We don’t claim to have the “perfect” solution today, but we are proud that we have brought to market solutions taking us closer to a perfect solution.

Each one of us at ENSO has a commitment to a greater purpose.  We recognize that everything is interconnected and it’s no good to say that the global problem are the responsibility of someone else to solve, all of us must take responsibility for making the world a better place.  Our business philosophy is about adding value in all that we do and a belief that the money will come as a result.  ENSO is not just here to maximize profits, we are here to help the planet and change the world and we believe it’s time we all say “Screw Business as Usual” and value the people and resources that make up our business, communities and world; after all, it’s the right thing to do…

I know many ENSO customers have started businesses focused on helping communities and changing the world.  Share your story or idea for screwing business as usual for a chance to win a trip with Richard Branson to South Africa in 2012 and network with frontline leaders who are making a difference in the world.   Click on this link to share your idea; http://virginunite.screwbusinessasusual.com/uploadvideo.php?s=0

The Maturing of Biodegradable Plastics

Striving for growth and improvement is a fundamental part of the human experience. We, as a whole, are never satisfied with status quo.  This is true both personally and as a society. If one were to travel back in time to the beginning of any industry; we would discover a couple of things; industries began with the initial ideals of improving lives, they utilize best of current knowledge and understanding to bring those ideals to the masses and they improve over time.  We can clearly see that as time marches on from the beginning days of each industry, the  knowledge and understanding  changes;  resulting in improvements, wide acceptance and change.

History is riddled with examples of industries beginning as young ideas then growing and maturing over time to become well-established. In doing so, they’ve added essential improvements to the quality of life for mankind and often overcome significant opposition in the process.

It’s easy to take look at where we are today in industries such as aviation, space exploration, manufacturing, construction, education, legislation, science, and many others and forget the massive changes that have taken place since the beginning of each of these industries began.

  • Human flight was only dreamed of until the first powered flight by the Wright brothers in 1903 (which lasted only 12 seconds!). Through improved technology we now fly not only across the world daily but into space as well!
  • Copernicus suggested that the earth revolves around the sun in the early 1500’s. Books written supporting this theory were banned and supporters were persecuted and executed for heresy.  In fact Galileo was ordered by law to not hold, teach or defend this concept. Today, we accept this theory as common knowledge.
  • People laughed at Henry Ford’s “horseless buggy”. Today it is not only an essential mode of transportation, but we are finding better ways to prevent pollution and conserve energy resources consumed by these “horseless buggies”.

Industries begin just as the examples above, with the best knowledge available and often a bit of controversy. However they are regularly improving as a result of lessons learned, developments of new processes and protocols, scientific breakthroughs, and having a better understanding of what questions to ask; as well as knowing what issues to focus on and allocate resources to.

The story of ENSO is no exception to this process.  ENSO was created with the mission to change the world in the way we handle plastics – we want to solve the world’s plastic pollution issue.  Following more than a year of research to understand the plastic pollution issues; we developed ENSO additives. This additive is designed to enhance the biodegradation of standard plastics and allows the plastic material to recycle along with standard polymers.

ENSO utilizes the best of science’s understanding, processes and protocols to test and validate our technology.  As our industry matures we recognize that it is no different than the many industries that have come before us.   This industry is young and has much maturing to work through.  The culture of ENSO to improve the life of mankind with solving the plastic pollution issue does not make us shy away from the growing pains that happen with young industry and we are in the forefront, pushing the envelope by improving the science, process and protocols associated within this industry.   This does not come without hurdles, but as we see from the examples throughout history of matured industries, the key to success is continually improving the science, knowledge and education of our products. ENSO is dedicated to this continued maturation and the value that this provides to the industry and our environment.

ENSO Plastics Brings Legitimacy to a Young Market

We all know that the biodegradable plastics industry is just in its infancy.  What many might not be aware of is all of the “back end” work that ENSO has been doing for the market.  ENSO Plastics is doing many things to provide value to the plastics industry as it applies to the environment.  Offering solutions for plastic to serve its useful life, and once disposed of be valuable both as recycled material and within landfill environments, is part of the big picture.  ENSO also provides market value and legitimacy in ways unlike typical corporate organizations and much more as a not for profit, or NGO.

ENSO has an environmental mission that remains pure throughout our business activity.  Part of the mission requires us to honestly look at the REAL impacts of our activity and integrate REAL solutions.  We realize the need to foster legitimacy in our industry that will be of benefit to not only our customers; but to the market as a whole, and even our competitors.  We believe that just “slinging” product for the sake of profit is not being a responsible steward of our environment, and is culturally at odds with the way we feel here at ENSO.  We are in this to change the way the plastics industry and consumers alike view and treat plastic.

In creating this monumental change in such a vast industry, like plastic, there is a massive amount of education and legitimate data that needs to be presented.  Unfortunately, there is the fact that traditional business is done with the idea that competition does not want anyone else to succeed.  Because of this dynamic new industry and its complexities, ENSO is doing things non-traditionally and has seen the needs of the market and responded appropriately.

We have brought together the world’s top experts in different fields of science to bring the most compelling and comprehensive data collecting to help foster the growth of this particular industry, and to bring value to brands and manufacturing all the way to the end consumer.  All in an effort to further the knowledge and acceptance of what we consider to be a “turn in the traditional plastics market”.  Bringing together top polymer and engineering scientists like Georgia Tech’s Research Institute (GRTI) Materials Center; as well as the University of North Carolina State, and the Department of Civil, Construction, & Environmental Engineering is only part of the effort ENSO has undergone to develop the understanding and education of our marketplace and its regulating bodies.  Much of this effort is ongoing as this technology is new, and more applications will bring new questions specific to its market.

The important precept ENSO Plastics takes very seriously is that in order to go to market with a product, credible and repeatable scientific data needs to be the foundation of all innovation.  Second to that precept is the need for the innovation itself to be a major positive for the environment.  Without these two keys, a product is only interested in one thing – taking advantage of environmental marketing opportunities with no positive impact on the environment; in other words, GREEN WASHING.

Having the support and “backing” of world class institutions and experts in their fields eliminates these basic concerns; as these entities will not stand for anything other than scientific truth.  The market is full of political and personal manipulation, seeking only to bring certain products to market, while attempting to discredit or eliminate others from the market.  ENSO is set apart from this kind of business model by only seeking credible, non-biased individuals and institutions to work with.  This is a higher standard that state and federal regulators have to appreciate because the industry does not get more knowledgeable, independent and credible than the world’s leading experts.  -Del Andrus

Part #2 – A New Look At Zero Waste

If you recall, last month we discussed ZERO Waste. The key points were that every living entity creates bi-products, which can become waste if the byproduct has no value – think of your kitchen trash.

This trash is comprised of food waste, paper, plastic and anything else you did not find value for in your home. Luckily this trash goes to your curb and is neatly taken away where you no longer have to see it. Perfect right? A few years ago I would have said “NO WAY! This trash is going to the landfill where it will sit for decades or centuries. How is that perfect?” Fortunately, today we are learning how to turn that landfilled trash into a huge value – for you and the environment!

Methane. One of the cleanest and most inexpensive sources of energy available today, straight from your neighborhood landfill! That’s right, you send out trash and get back electricity! OK it is a bit more complicated than that but fundamentally that is exactly what is happening at over 550 landfills across the US.

Here are the facts:

As material biodegrades in landfills it produces methane. Methane has over 22 times the greenhouse gas effect of CO2, however when landfill methane is used for energy production, there becomes a carbon positive effect. The NRDC states that the use of landfill gas for energy has the potential to offset up to 12006lbs of CO2 per MWh, as it offsets traditional energy production such as coal and gas.

The greenhouse gas reduction benefits of a typical 4 megawatt LFG project equate to:
• Planting over 60,000 acres of forest per year or removing the annual carbon dioxide emissions from over 45,000 cars.
• This would also offset the use of 1,000 railcars of coal or prevent the use of almost 500,000 barrels of oil.

Producing energy from landfill gas avoids the need to use non-renewable resources such as coal, oil, or natural gas to produce the same amount of energy. LFG electricity’s offsetting of fossil fuel derived energy can avoid gas end-user and power plant emissions of CO2 and pollutants.

Did you know that 14 percent of renewable electricity generation (not including hydroelectric dams) comes from operations that recapture energy from discarded waste.

Companies today have a unique opportunity to utilize packaging that retains the beneficial properties of traditional plastic, such as strength, shelf life, visual aspect and process-ability, while creating a zero waste program and potentially reducing your carbon footprint. ENSO plastics are designed for disposal in today’s biologically active landfills where they will biodegrade and convert to methane for clean and inexpensive energy production. In 2009 there was 30 million tons of plastic packaging discarded into US landfills, converting this plastic to ENSO would result in about 10 million tons of plastic being converted to clean energy and offsetting the dirty energy production of coal and gas. It would also potentially free up over 70 million cubic yards in our landfills.

Did you know?

When converted to methane, 34 ENSO bottles (19.2 gram) can light a 100W light bulb for 1 hour.

Using ENSO materials provide companies a unique opportunity to step into a future of zero waste, where all product packaging is converted to clean energy, and returned to the earth in a beneficial form. In a life cycle analysis this could prove to be a carbon negative option to traditional plastic packaging.

Waste is a byproduct that has no value. Plastic that is recycled or biodegrades in a landfill has a value (economically and environmentally) and is not waste.

PEC to Develop Biodegradation Standard for Plastic Additives

Plastics Environmental Council to Develop Biodegradation Standard for Plastics Additives and New Certification Seal

Biodegradable Additives Play Critical Role in Helping Solve the Plastics in Landfill Issue

Milton, GA, OCTOBER 24, 2011 — The Plastics Environmental Council (PEC) today announced the
sponsorship of a research study to produce the first standard specification for the landfill
biodegradation of petroleum- and natural gas-derived plastics that have been treated with additives
that enhance biodegradation. The PEC is undertaking the development of the biodegradation standard
specification to build confidence in the efficacy of plastics additives with regulators, consumers and
businesses. Plastic additives that speed up the breakdown of plastic in landfills, without affecting their
performance during use, are critically important to helping reduce the volume of plastic waste in
landfills.

Despite the fact that readily consumer-separated items such as soda and milk bottles are collected and
recycled at increasing rates, the majority of plastics simply cannot be recycled for a variety of reasons
including contamination, collection and logistics costs, second end-use limitations, etc. According to
the United States Environmental Protection Agency, 13 million tons of plastic containers and packaging
ended up in landfills in 2008. The PEC’s effort to develop a landfill biodegradation specification standard
is intended to address this issue.

To develop the standard specification, PEC has partnered with Georgia Tech and North Carolina State
University to conduct a large-scale research and development program, headed by a leading expert on
landfill technology, Professor Morton Barlaz of North Carolina State. Professor Barlaz and his team will
study waste degradation rates under both laboratory and field (landfill) conditions of petroleum- and
natural gas-derived plastics that have been treated with PEC member companies’ additives to produce
the standard specification. Once developed, the standard specification will reliably project the landfill
biodegradation rates for a given PEC-certified product in a given range of landfills over a given range of
moisture conditions with much more certainty than is possible today.

“While we already know from various independent laboratory tests that our member companies’
additives are expected to be effective at speeding up the biodegradation of petroleum and natural gasderived
plastics in landfills, this will be the first-of-its-kind study to verify biodegradation rates of plastic
waste treated with such additives under both laboratory and field conditions,” said Senator Robert
McKnight, PEC Board chairman. “The new standard will allow us to develop a simple certification seal
that will inspire confidence in these additives from businesses, consumers and regulators.”

While most plastics from hydrocarbons are recyclable, they are not biodegradable without the addition
of chemical additives and remain in landfills virtually forever. Chemical additives, many of which are
approved for use by the Food & Drug Administration (FDA), are added to the plastic resins during the
manufacturing process and do not alter the final product’s performance, are undetectable by the end
user, and products containing them can be processed through current recycling methods.

The PEC expects the landfill biodegradability certification seal to be available in approximately 18
months.

PEC member companies include Wincup, Ecologic, Bio-Tec Environmental, ECM Biofilms, ENSO Plastics,
Pure Plastics, C-Line Products, Inc., Ecolab, and FP International.

About the Plastics Environmental Council
The PEC is a consortium of businesses, independent scientists and academics, engineers, landfill and compost
operators, and environmental groups. Our goal is to assist our members in promoting the efficacy of state-of-themarket
technology to facilitate the biodegradation of conventional petroleum-derived plastics in landfills and
related disposal environments. For more information, please visit: http://pec-us.org/.

Plastic Pellets from Play guns Could Cause lasting Environmental Harm

Looks like another consumer is starting to see the reality of the issues with traditional plastics. I find it interesting that the consumer sees such a issue with the biodegradable pellet option which claims to break down in around a year? A year is a heck of a lot faster than 500-1000+ years. Unfortunately they did not list what type of “biodegradable” plastic pellet the store offers. I am curious in what environmental conditions it will actually break down in. In this consumers particular situation they want plastic pellets that will degrade in your yard/grass/dirt, are super strong, and biodegrade FAST;less than a year fast. There needs to be a balance between consumer responsibility and companies environmental responsibility. Check out the article below and let me know what you think in the comment box!

Plastic Pellets from Play Guns Could Cause Lasting Environmental Harm

An Oakdale Environmental Management Commission member started researching the issue after finding hundreds of the tiny BBs in his yard while lifting sod.

By Patty Busse

When Oakdale resident Keith Miller’s son played war games with an airsoft gun occasionally when he was younger, Miller said he didn’t think much about the small, plastic pellets it spit out.

But when he started lifting some sod in his yard recently to expand a plant bed and found hundreds of the pellets in his grass—the leftovers from numerous neighborhood games—the Oakdale Environmental Management Commission chair started doing some research.

He found that the pellets can be toxic to animals if eaten, and don’t break down in the environment, he said.

“They’ll be there for centuries,” he said at Oakdale’s Environmental Management Commission meeting last week. He said he probably has thousands in his yard, which isn’t surprising when you consider there are rapid-fire automatic airsoft guns on the market that can easily shoot hundreds of pellets in a minute.

There are biodegradable pellets available for the guns—Oakdale’s Sports Authority sells them—but they have downsides, too. They’re two or three times the cost of the plastic ones, and they still last in the environment for about year, he said.

Miller and other environmental commissioners agreed to research the issue more to determine  what, if anything, the city should do to limit environmental harm. Recommended solutions could range from an educational campaign to further restrictions on where people can use airsoft guns, Miller said.

Although shooting BB or pellet guns with metal ammunition isn’t allowed in Oakdale, airsoft guns can be used on private property as long as they’re only shot at willing participants, said Oakdale Police Department Capt. Jack Kettler. Because the airsoft BBs are plastic rather than metal, he said, they are less dangerous and unlikely to break the skin.

Oakdale law prohibits using the guns on public property, he said.

“We had issues with kids using them in the parks and alarming people,” he said. Some of the guns are made to look and feel so realistic, that the Oakdale Police Department uses them in training drills, he said.

Some cities—such as Maplewood—prohibit using the guns within the city limits. Miller said he planned to bring more information on the issue to the environmental commission’s next meeting on Nov. 21.

 

Research shows an alternative Microalgae Plastic Innovation

Bioplastics production from microalgae

http://www.agra-net.com/portal2/isj/home.jsp?template=newsarticle&artid=20017913128&pubid=ag043

Friday October 21 2011

Poly-3-hydroxybutyrate (PHB) is a thermoplastic polyester which occurs naturally in bacteria as Ralstonia eutropha and Bacillus megaterium. Even though PHB is biodegradable and is not dependent on fossil resources, this bioplastic has been traditionally too expensive to produce to replace petroleum-based plastics. Research led by Franziska Hempel from the LOEWE-Centre Synmikro in Germany describes an alternative method of producing PHB in microalgae. Findings are reported in the open access journal Microbial Cell Factories (2011, 10:81).

PHB is synthesised in bacteria from acetyl-CoA using the enzymes ß-ketothiolase, acetoacetyl-CoA reductase and PHB synthase. The genes coding for these proteins were inserted into a diatom (Phaeodactylum tricornutum) resulting in expression of the enzymes and synthesis of PHB in cytosolic granules. After only seven days, about 10% of the dried weight of the diatoms was PHB.

So What?


So WHAT?!

There is no question the biodegradation of traditional plastics is a reality, and YES plastics can now biodegrade in a landfill.  However, as was so eloquently posed to me recently, “SO WHAT!?” We make plastics for every purpose imaginable and when we are done with them, we thoughtlessly toss the plastics in the landfill out of sight, out of mind…but “SO WHAT”!? Does it really matter if those plastics last forever or for just a few years?  “SO WHAT”!?

Let’s look at the past 50 years: We used 7 million tons of plastic in 1960.  We increased that to 196 million tons in 2005 and are expected to exceed 365 million tons in 2015. “SO WHAT”!? We put almost 90% of our plastic waste in our landfills. That equates to over 300 million tons of plastic every year in the landfill. TONS.  Billions of tons filling up our landfills with plastic that will last pretty much forever.  And each of us continues to add TONS more every day.  If that is not enough to make you jump out of your seat and upgrade all of your plastic products to biodegradable…

 

Let’s look at things from a different view; The ENSO view.

 

Biodegradable Plastics –

Because we can reduce the volume of our landfills

Because we can build fewer landfills

Because every biodegradable plastic product you use can be converted to clean energy

Because we can choose plastics that work with nature rather than against it

Because your products can create a better world

Because WE created the mess and continue to do so

Because it’s this generation’s responsibility, not our children’s or our grandchildren’s

Because today you have a choice and tomorrow may be too late

Because your customers want it

Because you know it is the right thing to do

 

“SO WHAT” will you choose?