Category Archives: Latest Blogs

McClellan Mountain Spring Water

McClellan Mountain Spring Water just sent me their video showcasing their earth friendly ENSO bottles!



“McClellan Mountain Spring Water utilizes PET plastic bottles with a specially formulated additive that makes the bottle 100% biodegradable. This ENSO additive allows the bottles to maintain the same physical properties (shelf life, texture, clarity, appearance, etc) as traditional PET plastic bottles, however once these bottles are placed in a landfill , ocean, stream or other outdoor location, the bottle starts to breakdown in 250 days. At the end of 5 years, the biodegradable bottle returns to the environment a biogases and inert humus. In landfill disposal, our bottles promote the use of biogases, for use in creating clean energy.”

 


Target T.V. Ads “Go Green”

It’s always exciting when a big company that has such a influence on consumers decides to make earth friendly changes. Target is teaming up with EcoSet (eco-consulting firm) to make their television commercials more earth friendly. For example, on set, they’re using PLA utensils….I just hope they are discarding of those in a industrial compost facility! Read the article below to learn what other changes Target is making to their t.v. advertisements . Do you think these changes are enough, or do you think they could do better? Let me know in the comment box below!- Megan Bentley

 

Target and EcoSet: TV Commercials Can Be Green Too

By Merlin Miclat on Mon, 08/15/2011 – 1:27pm

Many retailers these days have made significant progress in reducing their impacts on the environment. From implementing alternative energy to fuel their operations to carrying eco-friendly products, retailers are increasingly going green. However, Target and eco-consulting firm EcoSet, are taking it further by making television ads eco-friendly as well.

Target, which already carries a number of eco-friendly products, has teamed up with EcoSet to produce TV advertisements that are more environmentally responsible. The firm claims to have the ability to prevent 90% of waste produced on the set from ending up in landfills without interfering or costing production crews time or extra money. Also, since TV ad shoots last only a few days, crews usually do not take the time or put in the effort to clean up after the shoot. With tight schedules, why clean up if it takes up as much time as the shoot itself? This is where EcoSet comes in.

EcoSet is comprehensive in achieving its goals. On the set, there is not a single plastic water bottle; everyone is given a reusable, stainless steel water container. For Target shoots, everyone gets a red bottle labeled with a Target logo. Filtered water dispensers are provided for everyone to refill their water containers when necessary. How many times do people open a water bottle, take a sip, put the bottle down somewhere, leave, then come back and wonder which bottle was theirs? Then, just to be safe, they open up a new, sealed water bottle, and might repeat the whole process again. The use of reusable water containers and water dispensers would help eliminate this problem, which wastes water and plastic.

EcoSet also provides numerous recycling solutions. Waste from the set and office are recycled. Hazardous and electronic waste are also properly disposed of or recycled.

EcoSet also has composting bins to compost any food waste, which can be a big problem. In some cases, this problem has prompted groups to launch campaigns against production crews that waste food. For instance, Australian chef Matt Moran was angered when the prosciutto-wrapped chicken dish he prepared as a demonstration was tossed into the trash by a crew member.

Although the profanity-laced incident was admittedly staged, it emphasizes the problem with food waste. Chef Moran later explained, “I was more than happy to be involved in something so controversial if it meant that the message of food waste would be brought to the top of Australians’ minds.” Food waste can be used as compost; however, some chefs, especially those that spend much time and effort putting together dishes they are proud of, may be irked at the sight of their labors being composted and used to feed plants instead of being enjoyed by people.

Speaking of food, all dishware and utensils used on the set are either reusable or plant-based. Plant-based utensils are composed of renewable materials such as rice, corn, potatoes, and sugarcane. These utensils will biodegrade within 100 days, compared with traditional plastic utensils that take hundred or even thousands of years to decompose, taking up space in ever crowding landfills. These plant-based utensils usually conform to DIN CERTCO, ASTM, and ISO standards, assuring that they actually decompose in a timely manner as claimed.

Lastly, EcoSet has helped Target donate construction materials that are no longer needed on the set to various art and education organizations. Materials have been used for a variety of projects. Cindy Saucedo Smith, program coordinator for the organization ArtStart, has seen kids use materials such as silver cooling tubes as part of robot costumes. Says Smith, “The kids can go crazy when they see stuff like that, so we’ll hold on to it for the fall and see if there are suggestions for eco-costumes.”

As retailers may launch TV ads that claim how environmentally responsible they are, it is even better if producing these ads are green as well.

Better labeling for Bio plastics

This article discusses an array of trending concerns in the plastics  market, give it a read!

Waste Management World

Report Calls for Better Labeling of Bioplastics

 

The European Commission’s DG Environment’s news service, Science for Environment Policy, has published a new report which outlines a roadmap for environmentally-friendly plastic design and the development of biodegradable plastics, as well as policy options to maximise benefits.

With such an enormous volume of plastic product sold on the world’s markets, an inevitable knock on consequence is an equally huge volume of plastics entering the waste stream, or in some cases escaping the waste stream and entering the environment, said the report.

One particular concern raised was ‘plastic soup’, which exists in the world’s oceans and seas, containing everything from large abandoned fishing nets to plastic bottles, to miniscule particles.

However, according to the report, the redesign of plastic products, both at the scale of the individual polymer and in terms of the finished product’s design, could help alleviate some of the problems associated with plastic waste. The authors claimed that thoughtful development and redesign could have an impact at all levels of the hierarchy established by the European Waste Framework Directive: prevention, re-use, recycle, recovery and disposal.

 

U.S. Government Launches Waste Electronics Strategy

The U.S. government has launched its National Strategy for Electronics Stewardship, which provides recommendations on steps the Federal government, businesses and citizens can take toward tackling the problem of used electronics. It is to target the goals identified by President Obama, of protecting human health and the environment from the potentially harmful effects of the improper handling and disposal the almost 2.5 million tons (2.27 million tonnes) of used electronics that is discarded in the U.S each year.

The announcement also included the first voluntary commitments made by Dell, Sprint and Sony to the U.S. Environmental Protection Agency’s (EPA) industry partnership, aimed at promoting the environmentally sound management of used electronics.

According to the administration, the strategy will:

  • Promote the development of more efficient and sustainable electronic products
  • Direct Federal agencies to buy, use, reuse and recycle their electronics responsibly
  • Support recycling options and systems for American consumers
  • Strengthen America’s role in the international electronics stewardship arena.

Under the strategy, the EPA and the General Services Administration (GSA) will remove products that do not comply with energy efficiency or environmental performance standards – from the information technology purchase contracts used by Federal agencies, and will ensure that all electronics used by the Federal government are reused or recycled properly.

Standards

In addition, the GSA said that it will promote the development of new environmental performance standards for categories of electronic products not covered by current standards. Several Federal agencies will work together to identify methods for tracking used electronics in Federal agencies to move toward reuse and recycling.

Key components of this strategy include the use of certified recyclers, increasing safe and effective management and handling of used electronics in the United States and working with industry in a collaborative manner to achieve that goal. As a first step in this effort, EPA Administrator Lisa P. Jackson has signed a voluntary commitment with Dell Inc. CEO Michael Dell and Sprint CEO Dan Hesse to promote a U.S. based electronics recycling market. Representatives of Sony Electronics also committed to improving the safe management of used electronics.

According to the EPA, the collaboration with industry is aimed at encouraging businesses and consumers to recycle their electronics with certified recyclers, and for electronic recyclers to become certified. There are two existing domestic third-party certification recycling entities, R2 and E-Stewards, and the electronics recycling industry is increasingly embracing these programs.

“A robust electronics recycling industry in America would create new opportunities to efficiently and profitably address a growing pollution threat,” said Jackson.

Reaction

John Shegerian, co-founder, chairman and CEO of Electronic Recyclers International (ERI) welcomed the announcement, and was encouraged to see the Federal government leading the way by establishing a policy to utilise only certified recyclers for its electronics processing, increase U.S. jobs, and reduce harm from U.S. exports of e-waste.

“As an R2 and e-Stewards certified company, ERI supports the safe handling and recycling of electronics here in the U.S. and abroad and looks forward to working with the Federal government in promoting scientific and technological developments to improve the electronics recycling process and maximise the recovery of valuable materials from discarded electronics,” he explained.

Meanwhile, Willie Cade, CEO, PC Rebuilders & Recyclers was also optimistic about the strategy’s potential to create jobs in the U.S.: “This will prove to be a very successful jobs creation and sustainability or ‘Green’ program…This is the first comprehensive sustainability strategy in our nation’s history,” he added.

Robin Wiener, president of the Institute of Scrap Recycling Industries (ISRI) commented on the Federal government’s position as the largest source of used and end-of-life electronics, and its commitment to lead by example in ensuring that it is the nation’s “most responsible” consumer of electronics.

“We are encouraged by the Obama Administration’s flat dismissal of burdensome and overreaching legislation that would ban exports and pull the rug out from under an industry that continues to create jobs and contribute to both the U.S. and global economy,” he said.

in brief

U.S. Study to convert landfill gas to hydrogen

BMW has launched the first phase of a program to validate the economic and technical feasibility of converting landfill gas into hydrogen.

BMW’s manufacturing plant in South Carolina is using hydrogen fuel cells to power nearly 100 material handling vehicles. If this is successful, follow-up phases of the project will provide infrastructure to use hydrogen to fuel the company’s entire fleet of material handling equipment.

UK: Waste to Energy Facility Given Go-Ahead

A 269,000 tonne capacity waste to energy facility has been granted planning permission near Ipswich, UK. The Environment Agency has issued the necessary draft permit for the site – effectively giving SITA UK the green light to proceed. Building work is due to start later this year and the plant is expected to be operational by December 2014.

The 25-year contract will be awarded by Suffolk County Council.

GM and ABB Demonstrate Battery Re-Use

General Motors and ABB Group have offered a potential solution to the problem of what to do with the lithium-ion battery packs used in a growing number of electric and hybrid vehicles, as those vehicles reach the end of their lives.

According to GM, the battery packs used in its Chevrolet Volt will have up to 70% of life remaining after their automotive use is exhausted. Earlier this year, GM signed a definitive agreement with ABB Group, a power and automation specialist, to identify joint research and development projects that would reuse the Volt’s battery systems.

The partners claim to have demonstrated an energy storage system that combines electric vehicle battery technology and a grid-tied electric power inverter. The companies are building a prototype that could lead to battery packs storing energy, including wind and solar energy, and feeding it back to the grid.

The system could store electricity from the grid during times of low usage to be used during periods of peak demand, saving customers and utilities money. The battery packs could also be used as back-up power sources during outages and brownouts.

– Turn to page 41 to read a summary of the report ‘Recycling of Li-ion Batteries: Trends and Challenges of the Future.

Scrap Industry Worth $90 Billion to U.S. Economy

The economic and environmental impact of the scrap recycling industry in the U.S. has been highlighted in a report from the Institute of Scrap Recycling Industries (ISRI).

The study, undertaken by John Dunham and Associates and commissioned by ISRI looks at different kinds of economic activity such as jobs and exports, at the national, state and congressional district levels. According to ISRI, the economic analysis shows that the industry creates over 137,000 direct jobs, rising to more than 459,000 jobs when the wider economic impacts are taken into account. In addition, the industry generates $10.3 billion in tax revenues for governments across the U.S. as well as delivering environmental benefits.

The industry also generates significant export revenue for the U.S. The report claimed that approximately 34% of the scrap materials processed in the United States are exported to over 155 other countries for manufacture into new products. This generates nearly $30 billion in export sales, significantly helping the U.S. balance of trade.

The total economic activity generated by scrap recycling in the U.S. exceeds $90.6 billion, according to ISRI, making the industry similar in size to the nation’s forestry and fishing industries combined.

in brief

U.S. Investment in New E-Waste Facilities

Garb Oil & Power Corporation has formed a joint venture with ACG Consulting to build seven e-waste recycling facilities within the next three years, with the first planned to break ground in South Florida in March of 2012. Garb said that it intends to start work on a new e-waste recycling facility every four months thereafter, at various sites in the U.S.

Haiti: Recycling Enterprise Initiative Launched

A ‘cash for recyclables’ program has been launched in Port-au-Prince, Haiti. The social enterprise project – Ramase Lajan – which means ‘picking up money,’ will expand the collection of plastics to create permanent jobs through a network of independently owned and operated neighbourhood collection centres. The initiative has been launched by Executives Without Borders, in partnership with CSS International Holdings and Haiti Recycling.

UK Wood Waste Down as Demand Rises

Largely due to reduced activity in the construction industry, wood waste arisings in the UK have fallen by 10% since 2007, according to the Waste & Resources Action Programme’s (WRAP) recently published Wood Market Situation Report.

Arisings from the construction industry showed a 13% decrease, while arisings from the furniture and joinery sectors fell by 23% and total arising fell from 4.5 million tonnes to 4.1 million tonnes between 2007 and 2010.

However, WRAP said that an increase in the amount of wood waste being used in the biomass sector has more than doubled over the same period to 500,000 tonnes in 2010. The total amount of wood waste recycled or used in energy recovery in the UK increased to 2.3 million tonnes in 2010 – more than half of all wood waste arisings. Exported wood waste has also increased, rising to almost 200,000 tonnes in 2010.

A combination of these factors has been reflected in lower gate fees for wood recyclers since early 2009. The report claimed that while recovered wood arisings are likely to grow gradually as the economy recovers, rising demand may put further downward pressure on gate fees.

Growing demand and falling supply have led to lower gate fees Credit: WRAP

Marcus Gover, director of the Closed Loop Economy at WRAP, said: “It’s easy to put the decrease in wood waste arising down to a reduction in construction activity during the recent economic downturn, but it’s also important to note that the construction industry – one of the biggest contributors to wood waste arising – has also taken proactive steps to reduce the amount of wood they send to landfill.”

According to WRAP, the introduction of site waste management plans in April 2008 requires construction companies to plan, monitor and measure the waste generated on site, as well as industry commitments such as Halving Waste to Landfill, launched by WRAP in 2008, have also had an impact.

Send your news to Waste Management World
e-mail: benm@pennwell.com

Exclusive Podcast with ENSO Plastics

 


This past Sunday creator of Green News 4 U Mel Wylie interviewed our very own Teresa Clark, Co-founder of ENSO Plastics, LLC.

What is ENSO…How does ENSO work…& Why is the ENSO product different ?

These are just the surface questions that Teresa will be answering in the 14 th episode of Green News 4 U’s Podcasts. Listen to the podcast here!

With the array of misconceptions the “earth friendly” plastics industry current holds, Green News 4 U’s Mel Wylie was determined to get the facts. Being an avid environmental guru, Teresa was able to clearly educate listeners with the facts…no green-washing here. Mel also took the time to get Teresa’s views on some of the most controversial cultural plastic debates of the moment. Some of the topics covered in this podcast include the single use plastic bag debacle, chemicals leaching into water of plastic bottles, proper packaging labeling and much, much more.

Go ahead and check out the podcast here to see how Teresa answered all of green news 4 u’s questions! Let us know what you think of the podcast in the comment box below, and don’t forget to share this blog with your friends.

If you like this podcast be sure to keep up with Green News 4 U’s via facebook & twitter

Beverage World Packaging Design Competition

Think your beverage packaging is one of The Best!?  Get the exposure you deserve and enter this competition!

 

Beverage World magazine recently announced that they are now accepting entries for their 2011 Global Packaging Design Awards. The competition is open to any packages introduced since September 2010 and will be judged on a variety of elements such as graphic design and structural innovation. The deadline for entries is September 1, 2011. The winners will appear in the November print edition of Beverage World and on beverageworld.com the same month. Winners will be recognized as the best in beverage packaging from around the world so don’t miss this opportunity, the submittal process is EASY! They are currently accepting samples of the package you wish to enter (samples are preferred) but you can also submit a photo or rendering by e-mail.

This is a great opportunity for all brands including those that have used ENSO Plastics to show off their earth friendly packaging and design.

How to enter

For those sending a sample
If you wish to send a sample of your package you will need to e-mail Beverage World Managing Editor Andrew Kaplan at akaplan@beverageworld.com with the subject line “Packaging Awards” for information on where to ship your package. Remember the deadline to submit your package is September 1, 2011 .
For those e-mailing a photo or rendering
If you decide to send a photo or rendering, you need to e-mail Beverage World Managing Editor Andrew Kaplan at akaplan@beverageworld.com with the subject line “Packaging Awards” and you must  include the following information (Remember the deadline to submit your package/photo/rendering is September 1, 2011 .)

• Brand Name
• Beverage Company Name
• Design firm name and location
• Name of key packaging supplier(s)
• Contact person’s name, e-mail, phone number & address
• A brief write-up explaining why the package should win

If you have any questions about the packaging awards, please contact Andrew Kaplan at akaplan@beverageworld.com or (347) 494-5731

Here are some photos of beverage packages that I find extremely inspirational!


 


neuro drink

 

paper water bottles 360

 

 

fruit drinks

 

 

 

milk in glass bottle

 

 

gloji packaging

 

 

ping packaging

 

 

 

north pole

 

USF Student visits ENSO!

Here at the ENSO corporate office, we currently have a special guest visiting with us for 2 weeks. Heidi Grace Paintner, a student at the University of South Florida and is currently working on a project for her MA in Global Sustainability. The Patel School of Global Sustainability at the University of South Florida was the nation’s first school of its kind and is seen as an educational leader in this growing field. This program aims to train students to be leaders in the area environmental stewardship and prepares them for work in “green collar” occupations.

The title of Heidi’s thesis/project is PET Plastics: Biodegradability & Sustainable Packaging in the Bottled Beverage Industry. She found ENSO when researching solutions to the current landfill crisis the bottled beverage industry is struggling to resolve. We are very excited to be working with her and helping her to further develop her research in the area of sustainable beverage packaging.

Today was Heidi’s first day at the office. After meeting everyone and showing her what we do here at ENSO, I helped her to develop a bottled beverage consumer survey. If you all could please take a moment to participate in this survey, Heidi and I would greatly appreciate it. The survey is now closed.

The survey pertains to PET plant based plastics and the perception consumers have on their biodegradability. She will be using the results of this survey in her research project. Tomorrow she will meet with Del, the VP over our Environmental and Technology group and begin learning about the legislative issues that surround biodegradable plastics. ENSO is very excited to have Heidi with us for the next few weeks!

Are methane emissions good or bad?

Research and articles about biodegradable plastics releasing methane too quickly in landfills have been taking over the internet this past June. An alarming title to draw readers in, splashed on a article/blog written with bits of information that have trickled down from a once reliable source, leaving readers with the question in mind….Is “biodegradable” plastic  really harmful?

The original research was performed using “compostable plastics” designed to break down in as fast as 180 days!  ENSO Plastics are not “compostable plastics”.

ENSO is a global company and recognizes that some people aren’t as far ahead in methane-friendly landfill technology as North America (Environmental Protection Agency’s Landfill Methane Program at http://www.epa.gov/lmop ).  The fact is that even banana peels and apple cores release methane in a landfill as a natural byproduct of biodegradation.

Common sense says that truly Earth Friendly Plastics” are not in a race to biodegrade as quickly as possible for many reasons.  ENSO Plastics are engineered to biodegrade in a controlled manner; between 5 and 15 years in real-world landfill conditions.  This strikes a wonderful balance between a manageable release of naturally occurring biogases and the timely breakdown of plastic waste in a landfill.  Just another example as to why ENSO is the answer to today’s plastic problem.

 

Diapers Debate, Every Thing you Need

I have seen many articles on the internet about all these different diaper options and it can get very confusing. Whether you are exploring your options for environmental reasons, financial, health concerns, or just want the cutest diapers for your baby you will find the unbiased information you deserve, here. After writing this I know which one I would probably go with, but this is not about me it’s about you!

 

 

The Eco Side of Each Diaper


Disposable diapers can take 500+ years to biodegrade in a landfill. In 2-3 years 1 child can go through 8000-10000 disposable diapers.
Cloth Diapers, depending on the company you get them from can be designed with earth friendly materials.  Cloth diapers are made to be reused and that is a good thing because it results in less waste. Of course the water and energy used to clean the diapers is a downside of cloth diapers. However there are many cloth diaper washing services specifically created to clean these diapers as efficiently as possible.
G-Diapers were designed with the cradle to cradle concept meaning that what goes into the product will return to the eco system in a beneficial or neutral way. Waste then becomes a resource. Gdiapers have 2 options, 100% Biodegradable refills or reusable cloths. With the refills you can place them in a home compost (urine only refills), toss, or flush the biodegradable refills (break down in 50-150 days. The Gpants themselves are reusable and can last as long as you want them too, just like cloth diapers.
Biodegradable diapers are disposable diapers made with PLA plastic. The name biodegradable makes it seem like you can throw them in the trash and they will biodegrade in a landfill but because of the lack of oxygen, this would take a very long time to occur. Biodegradable diapers are compostable in industrial compost, so if you unable to send these diapers to a industrial compost, you are only getting other benefits that the diapers may offer depending on the brand such as (lack of chemical(s) used)

 

Comparing the prices


Disposable diapers can run from 1,500 – 3,000 dollars depending on the brand and how long your child will wear the diapers.
Cloth diapers can run from 700 – 1,900+ dollars (depending on style, this is including laundry costs) (ex. 6 reusable inserts can run at $30) After doing much research, lots of people that use cloth diapers have commented about needed to use disposables for trips and at night time because of potential accidents, this is something to keep in mind in costs.

G-Diapers, at Target you can get refill inserts for $52/128 inserts.Also at Target you can get 6 reusable Gpants for 80 dollars. On the Gdiaper website they have all of their products listed with prices.

Biodegradable disposable Diapers will run you the same costs of regular disposable diapers, 1,500-3,000 dollars, depending on how long your child will wear the diapers and what brand you choose.

 

Health Effects


Disposable diapers are made with plastic and can contribute to diaper rash and irritation. These diapers also keep babies from feeling wetness so it can take longer for a child to understand what is happening when they are using the bathroom. It has been shown that it can take longer for children brought up on disposable diapers to be potty trained, but of course situations vary  and so do children.
Cloth diapers, depending on how they are washed can also cause irritation, but it is usually because of the soap that is used in cleansing. These diapers can contribute to children becoming potty-trained sooner because they are much more breathable and this allows a child feel wetness. Bumgenius is a popular stop for cloth diapers made with earth friendly materials that are less likely to irritate your childs skin.
Biodegradable diapers. The most popular, Natures baby care diapers are 100% chlorine free, 100% GM.
G-Diapers Biodegradable gRefills are made of a water-resistant breathable outer material made of all natural fiber. The inner material is an elemental chlorine free tree-farmed fluff pulp and Super Absorbing Polyacrylate, an absorbent core that keeps bottoms dry. gRefills  and 100% biodegradable. gPants are made out of cotton, with a hint of elastene for stretch. gPant pouches are made of breathable polyurethane-coated nylon, similar to what’s used in sports clothing. Pouches are breathable which means babies bottoms stay cool and diaper rash is kept at bay.gCloth inserts are made from four layers of soft microfleece and hemp/cotton. There should be little to know irritation with these diapers.

Ease of Use?


Disposable diapers are quick and easy. Take one off, put one on, throw the used one away and you’re done. They are good for night time wear and travel.
Cloth Diapers, depending on which system you use can be simple or take a few more steps. If you have a cleaning service, it takes some steps out for you, if not you need to make sure that you have a special spot for dirty cloths and that you clean them within a day or two. If you are using refills that can be thrown away/flushes/composted you just have to focus on keeping the shell of the diaper clean. If you have a system going they can work for night time and travel but it will require more attention than a single use diaper.
Biodegradable diapers are just like disposables, quick and easy. Take one off, put one on, throw the used one away and you’re done. They are good for night time wear and travel.
G-diapers , if you are using disposable refills are quite easy, same number of steps as using a disposable. If the gpant gets wet of course you will need to place it in a bin to be cleaned and use a fresh one. If you are using the reusable cloths you will need to make sure they are cleaned within a day or two.If you hiring a cleaning service for cloths gdiapers are very simple, if you use refills, they are still very simple. These diapers have a lot of leak free structure so they are ok for night time wear and traveling.

 

Go Shop!


Gdiaper Bumgenius Natures Babycare

Bio degradable Vs. Recycling

capitoll hill enso plastics

 

 

Capitol Hill


I recently had the pleasure of going back east to DC involving meetings on Capitol Hill where the discussion of biodegradable materials in the recycling stream was the main focus. After the representative from a recycling organization gave his presentation, I then gave mine. We were perceived to be in opposite corners, so we were asked to speak in the same meetings so as to address any clarifying questions that might have come up after our presentations. It dawned on me that this perception brought on by the recycling organizations (APR and NAPCOR) are in actuality NOT TRUE!


Truth


ENSO and the recycling community are very much in alignment with the goal of saving our natural resources as long as possible. When ENSO embarked on the overwhelming mission to eliminate plastic pollution from our planet, we had recyclers and their processes as the #1 consideration-everything we came up with had to pass the scrutiny of the question, “does this material have any adverse effect on the recycling stream.” Many years and engineering feats later, we did it!!! We have had dozens of recyclers (or reprocessors) test and actually run the ENSO material through their process to see if there are any issues with the ENSO plastic. With no exception, 100% of them have indicated that they would never know it was an ENSO bottle if we have not told them. Scientifically, that has to be true because our mix does not even chemically bond with the plastic it is being mixed with.


Recycling & Pollution


ENSO and the recycling community are very much in alignment, so much that we feel we are at stake with their success -the recyclers are in a tough market currently, as it seems they are being diminished on every turn. They are not allowed to participate in decisions regarding innovations to help the environment, but rather are left to deal with the new materials as they show up in their processing. Some of the reprocessors are worried about staying in business because of the issues arising from trying to sort out extremely incompatible materials like PLA (corn based plastic) from their PET bottle stream. They have indicated to us that they literally cheered because an environmental plastic was made that did not affect their bottom line by contaminating their recyclate material. Daily, companies using plastic are getting increased pressure to “stop polluting the environment”. For instance, almost daily I see news about plastic bags being banned around the world. And although the blame should not rest solely on manufacturing, something HAS to be done. We need to demand a new attitude towards the use of plastic. ENSO is a real and tangible solution to not only keep recycling intact, but also do much, much more. Globally, the human race is only recycling 5% of all plastics…think about that for a minute. Since when did you ever accept a 5% success rate as a viable solution under any circumstance? Could you imagine an oil spill clean-up effort saying, “Welp, we’ve cleaned up 5% of the spill, the rest well act as if there is no issue.” Yet it is happening right before our eyes when it comes to addressing the end of life issue of plastics. Why not make plastics biodegradable so when they are thrown into a landfill, they can contribute to the growing practice of creating clean energy from landfill natural gas? Renewable, green, clean, smart…intelligent -all describe this value proposition! Companies using it, and handling it will also add the description, “profitable” –but that’s their little secret.

 

ENSO

 

Our message is clear, “recycle ENSO plastic wherever, and whenever you can. But if you fail, (and there is a 95% chance of that happening), know that you are still in harmony with our planet because this plastic will biodegrade naturally utilizing the earths microorganisms (microbes).” The environmental issues surrounding plastic use are rising, not decreasing. People that recycle, will always recycle-they will not change their values to all of a sudden become “litter bugs”, because something is recyclable and biodegradable. A national poll done on our behalf supports this, and also says that 61% of America believes it is more important to have plastic biodegradable than recyclable. Also, recycling will not rid the planet of plastic pollution, just delay the fact that inevitably everything plastic will end up in a landfill. ENSO says that we can have both, and if you are a consumer, you should demand both, and if you are a manufacture, you would do well offering both. What more can manufactures do? (They have already reduced our plastics down to where the next step for a bottle is a zip lock bag!) The answer? Companies and brands can get smart and innovative. Doing this now creates opportunity for growth in market share because they are seen as smart and innovative, and consumers like both to have that coveted loyalty. We can have recycling and ENSO’s solution to long term plastic pollution a complimentary package to bridge the battle between pro-environment vs. plastic use. My mom called that, “having your cake, and eating it too.” We each might be required to pay a penny or two extra per bottle for this added environmental value, but with the way things are going right now with all of the plastic building up on our lands and seas -“do the math” is another momism that is very appropriate. – Del Andrus